- Design and implement a custom database system using Airtable for comprehensive conference management, including speaker coordination, partner engagement, side-event organization, and hackathon operations.- Strategize and execute targeted email marketing campaigns, incorporating advanced automation workflows.- Create graphic designs and copy for digital ads, OOH, and social media platforms, including Instagram, X, and LinkedIn.- Administer the TBW website, focusing on UI/UX optimization to deliver an exceptional user experience.- Collaborate closely with the Brand Director to maintain brand consistency across all digital and physical production elements.- Oversee and manage all event logistics, from tracking and organizing to coordinating graphic design elements for a 6-day conference.

- Sent out 41,232 gift boxes to Hong Kong, Cambodia, Philippines successfully through Airtable system.- 670 volunteers signed up through Airtable system and operations effectively- Assess the current database processes to identify areas that can be improved or automated.- Analyze the data flow, identify bottlenecks, and determine pain points or manual tasks that can be streamlined.- Test and monitor workflows thoroughly to ensure they function as expected.- Collect feedback and make necessary adjustments to improve the effectiveness

Automation System Development:- Develop detailed plans for new or existing automated systems, including requirements gathering, design, development, testing, implementation, and maintenance.- Conduct feasibility methods to determine whether automation tasks are likely to succeed and what challenges may be encountered during implementation.- Recommend any necessary changes to the design of an automated system to improve its effectiveness.Process Improvement and Consulting:- Consulting to assess current program processes and recommend improvements to increase efficiency.- Thorough understanding of business operations and the ability to identify areas for improvement and identify the most effective automation solutions for a business.- Problem-solving the challenges and finding the most efficient way to automate a process.Database and Workspace Design:- Designed a workspace with multiple sources for the supervisors where the data is synced from the master database but only can access and see the selected fields aligned with supervisors can review the work to give points and comments.- The given points and comments from the supervisors are synced back to the master database, and automatically formula is calculated, the program status, points sum up, and how many hours worked to pass the program for the certificates.Email Automation and Communication:- Set up automation to send email reminders to the interns and the supervisors to submit and evaluate the work.Data Analysis and Aggregation:- Pull data from multiple sources into an aggregate view to analyze data from several sources simultaneously.

”Take your ideas from concept drawing -> prototyping -> 100% manufacturable products“• Customized strategies for each project, both interactional and operational aspects to be flexible in order to allow products to be customized.• Wrote customized strategies for each project and provides the quotes.• Product researching and factory discovery to find the right ones based on my client's requirements.• Visualized the product by the concept drawing from the ideations• Communicated between the supply chain factories and the clients to ensure the product is manufacturable and meeting clients' expectations.• Translated the design briefs to prototyping.• Prototyping assistance, communicating with the factories on the client's behalf.• Provided graphic designs for packaging, pattern, thank you cards, instruction cards, and logos.

• Proficient in production budget calculation and quotation, ensuring accurate cost estimation and pricing for manufacturing processes.• Adept at overseeing all aspects of production, from order management to final shipment, ensuring smooth operations and timely delivery.• Skilled in creating new cosmetic brushes, pouches, and accessories, collaborating closely with customers to bring their vision to life.• Diligently inspect product shipments to ensure they meet the highest quality standards, maintaining customer satisfaction and brand integrity.• Fluent in both English and Chinese, facilitating seamless communication from initial client meetings to final production and shipment.• Successfully managed the entire process of organizing trade shows, including registration, booth design, showcasing products, and engaging with customers. Led the company's presence at 8 consecutive shows.• Developed and branded the company concept under Cathy & Gina, collaborating with my sister to create a distinct identity for product presentation at the Cosmoprof Asia Hong Kong expo and other marketing purposes.• Skillfully managed daily retail floor functions, including employee scheduling, payroll administration, and strategic planning.• Monitored and controlled production progress, collaborating closely with the factory to ensure timely completion and adherence to quality standards.• Coordinated with internal departments, external vendors, and suppliers to streamline operations and maintain smooth workflow.• Supervised packing and delivery/shipment of goods, ensuring accurate and efficient order fulfillment.• Assisted in maintaining quality control standards for products, ensuring they meet customer expectations and comply with industry regulations.