Minor Vices is a NYC based design studio founded out of the desire to work with great brands and great teams. We are a nimble group of make-it-happeners who are as passionate about defining problems as we are about craft and style. Experience design is at our core; we've been designing products and services for 20 years. Our Vices: Design Research, Strategy & Insights, Experience DesignSelect Client List: AMC Networks, NBA, Logitech, Dig, Ranpak

Holografik is led by Gina Terada and Cary Gibaldi. For over 10 years, Gina and Cary have worked together on some of the world’s biggest and smallest brands. They bring their combined experience and perspectives along with a team of expert designers, writers, developers, artists & directors to every client engagement.Services: Product Strategy, Branding & Identity, Research, Product & Service Design, Content Creation, Motion Graphics

Led a multi-disciplinary team to deliver a vision for the future of communication, including facilitating requirements gathering and ideation workshops, design research, opportunity mapping, and concept visualization.

Collaborate with agencies, designers, and clients on strategic design initiatives. Lead teams to envision, create, and deliver unique experiences across digital platforms for top consumer brands, including HGTV, Nike, Nokia, Gilt, and the NBA.

Strategy, research, design, and creative vision across a range of industries. Managed multi-disciplinary teams and lead projects across global studios including mobile service innovation for Asia and North America, ecosystem strategy for leading consumer electronics brands, and convergent experiences for consumer and enterprise products. Helped establish and grow large accounts and new business. Select Client List: AT&T, Cisco, docomo, Disney, HP, Intel, LG, OpenTV, Samsung, and SK Telecom

Structured and led research and design initiatives for digital, physical, and convergent experiences, consistently engaging clients to innovate and identify compelling opportunities. Responsible for concept and content, synthesizing market opportunities, business objectives, and user needs to create compelling experiences.

Led a team of designers, setting design direction as well as coordinating tasks and deliverables. Managed relationships and communication across disciplines and product teams. Worked with a team to define requirements and design award winning software and web services.Interaction Design: Designed web applications and software through complete development cycles, from requirements gathering to shipping products. Extensive experience conducting user research and translating findings into interaction models and concepts, communicating ideas through research reports, wireframes, taskflow diagrams, design specifications, and prototypes.Visual Design: Blue sky concepting for award winning consumer products, helping to visualize and communicate ideas for future product releases. Spearheaded an initiative to develop a consistent experience and design language across all consumer applications.Products: Photoshop Album, Photoshop Elements, Premiere Elements, Acrobat, and supporting online services.

Design consulting for print and web including identity, graphic design and implementation. Managed project schedules, deliverables, and client relationships from initial requirements through final design and implementation.Clients include Edgewood Center for Children and Families, Nikon (North America, EU), Bad Boy Entertainment, University of California, San Francisco (UCSF)