Gina Weklar Email & Phone Number

-Write compelling and informative copy and headlines for a variety of digital, social and print marketing projects based on company styles and formats-Proofread company marketing emails before deployment-Copy edit miscellaneous projects-Maintain current trends in social media and metadata copy-Collaborate with various departments to create and publish weekly internal newsletter-Brainstorm ideas and write copy for customer product mailings -Assist catalog manager and other marketing team members with various projects and miscellaneous tasks

Green Bay, Wisconsin Area

-Designed pamphlets, brochures, digital slides, social media posts and signage to advertise park happenings-Updated website with upcoming events and visitor information-Maintained inventory and assisted customers in gift shop sales-Accurately managed daily cash drawers-Sold park admission and memberships-Recorded park donations in fundraising management system-Greeted visitors, explained park rules and helped plan park visits-Assisted with various projects and tasks of staff members-Managed phone lines-Organized and distributed mail

Green Bay, Wisconsin Area

-Managed end to end production of digital marketing strategies across email and social media to drive traffic, conversion, revenue, margin and profitability-Utilized Salesforce Marketing Cloud to build and deploy email campaigns-Planned and executed social media content calendar for Facebook, Twitter, Instagram and Pinterest-Partnered with merchants to create messages that drive sales in-store and online-Created marketing plans for email and social campaigns-Proofed, scheduled and published social posts-Tested content in stage environments to ensure accuracy-Assisted with segmentation specifications on email campaigns-Developed and drove retail health digital marketing strategy

-Created email marketing plans and proofed all creative and development revisions to ensure accuracy-Consistently audited digital marketing competition to ensure strategies were in-line with the industry -Brainstormed and conceptualized new, creative email layouts to support campaign strategies-Worked with traditional marketing groups to implement omni-channel strategies-Coordinated email campaigns and segmentation specifications-Partnered with CRM and business intelligence analyst -Developed and maintained clear, concise documentation of all email marketing initiatives-Managed and executed the implementation of promotional coupon strategies-Validated proper functionality of coupons on production website -Collaborated with social media specialist on developing effective presence on multiple platforms-Managed Pinterest boards to highlight fresh merchandise and in turn drive traffic to the site-Developed and drove digital marketing strategy for Retail Health business

-Collaborated with merchant partners to effectively execute planogram resets-Forecasted sales trends and reacted quickly to problems and opportunities-Maintained 96% instock levels in all 350+ Shopko and Hometown stores-Developed and maintained positive relationships with vendors -Allocated appropriate inventory levels to multiple store formats-Placed, managed, and tracked import and domestic purchase orders

I was a resident assistant for 40 residents living in Ogg Hall at UW-Madison. I was in charge of planning events based on social justice issues, academics, and community involvement. I advised residents and helped facilitate a safe, friendly community of friends.

I worked for the Residence Life Office in Ogg Hall at UW-Madison as the administrative assistant for the 2012-2013 school year and returned to the position for the 2014-2015 school year. I assisted with any projects the professional or student staff members needed help with, including designing documents and templates. I kept inventory and ordered new supplies, while keeping within the budget. I greeted office visitors and answered questions as the initial point of contact in the office. I also sorted mail, completed data entry, and tracked employee information and activities.

I created captivating visual displays to highlight our unique merchandise and attract customers into our store. I worked with customers to suggest home and garden decor to complement their personal taste. I used my creativity and knowledge of consumer behavior to construct displays that encouraged customers to feel inspired and eager to take home a beautiful product.

University Of Wisconsin-Madison

I represented Maydesigns on the UW-Madison campus. I introduced the brand to customers and promoted product sales of customizable notebooks and notecards.

For the summer of 2013, I worked at the West Towne Mall JCPenney store in Madison, WI. I worked with the department leaders in the store to learn all aspects of how the store was run on a daily basis. I completed a group project centered on increasing credit for the store, and an individual project raising product line sales in the Sephora Inside JCPenney. I learned effective management skills, as well as took on a leadership role in the store.