Gina Wold Email & Phone Number

Greensboro--Winston-Salem--High Point Area

Greensboro/Winston-Salem, North Carolina Area

Build and develop relationships with peers, clients and outside vendors; direct work activities in order to generate concepts for effective execution; and manage timelines to meet commitments.Manage photo shoot productions and creative projects from concept phase through execution, delivery, implementation and maintenance.

High Point, NC

• Responsible for developing, establishing and maintaining marketing strategies to promote the organization through various goals and activities. Responsibilities included:
• Led internal marketing team to develop and execute new marketing concepts.
• Directed creation and distribution of marketing materials.
• Analyzed market trends and recommended pertinent marketing strategies based on the analysis to lead with the marketing direction.
• Created and executed content generation and production across all social media platforms. (including company website, Facebook, LinkedIn and Twitter.)
• Developed and distributed internal company newsletter.

Jamestown, NC

Responsible for all branding, marketing and promotional activities in support of a 1.3 million square foot retail furniture store. Create all strategic marketing plans and calendars to increase sales volume and traffic (including foot traffic, digital, web and telephone leads). Supervise and manage marketing team including Graphic Designers, Marketing.

• Responsible for all branding, marketing and product development functions for start-up Contract Division of Hooker Furniture Company. Create all marketing plans to ensure customer needs are met while maximizing the.
• Plan all marketing and brand objectives; prepare all marketing strategies alongside other company executives and staff.
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
• Develop and design marketing programs/materials for print and website, advertisements, newsletters, email campaigns, social media, direct mail and signage ensuring proper approval processes and ensuring projects are.
• Develop and execute various marketing programs including development of concepts, copy and graphic design and coordinate any third party vendor work such as printing and mail house services.
• Oversee creation and release of all company press releases, advertisements and other marketing materials, ensure brand messages are consistent, gather and analyze consumer insight, nurture and enrich all external.

• Manage all national advertising and branding support for contract furniture manufacturer of healthcare and hospitality furniture. Serve as brand manager and protector as well as support all sales staff and dealer.
• Copy writing for all new product brochures, sales sheets, company profiles, branded videos, advertising and website.
• Manage the company website via content management system and update as needed, as well as multiple web-content loading and maintenance platforms.
• Responsible for all marketing collateral including marketing calendar, brand representation, advertising placement, monthly Product of the Month feature eblasts, contract marketing and year-round online exposure.
• Responsible for planning and executing annual NeoCon World’s Trade Fair. Manage all scheduling, literature, events, communications, sponsorships, fabric selection for new and existing product as well as all preparation.
• Liaison for all media relations as it relates to the brand. Maintain, record and respond to all editorial requests. Write and distribute all press releases. Proactively respond to all editorial focus of national.

• Coordinated all functions of marketing department ranging from photography shoots to trade shows. Managed literature fulfillment department. Initiated all photography jobs within in the company. Coordinated logistics.
• Project management and execution of all photography shoots – organizing the shoot, working directly with photographers and designers on set in bringing the brand to life.
• Proactively responded to editorial focus of national magazines by identifying and providing photography that best fit their editorial focus by deadline.
• Organized and communicated marketing initiatives, including but not limited to: sponsorships, website, national advertising product listing and calendars, direct mail, retail advertising and promotional events—to sales.

Develop and produce all marketing collateral materials including collection catalogs, brochures, videos, and other promotional literature. Develop advertising material to convey brand and product messages to targeted audiences. Develop media plans, negotiate ad placements with shelter publications and execute plans. Produce press releases to promote.

• Efficiently controlled agency workflow of all active jobs throughout the creative, client service and product departments of the agency. Maintained daily production/traffic reports and status updates for all projects..
• Worked closely with all agency teams effectively communicating status updates of daily projects while staying on budget and deadline.
• Routed job folders and print outs, followed up to ensure print outs and final files get to the account managers and constantly followed up with team members to ensure the work flow continues moving.
• Administered work-flow process and ensure project team members meet all deadlines.
• Attended daily production meetings; Developed and maintained daily schedule.
• Reviewed job tickets and folders for content of all pricing and other specifications and ensure the information is properly routed to the accounting department for invoicing.

Initiated all photography jobs within in the company. Coordinated logistics, including but not limited to location, crew and movement of all subject matter. Generated any necessary communication between client and crew. Organized all photography shoots. Ordered photography supplies and equipment from outside sources and vendors. Supplied subcontractors and.