Gina Y. Email & Phone Number

I have an entrepreneurial spirit, a passion for creative design and bring a roll-up-your sleeves approach to my career. I focus on understanding the big picture in an organization in order to build results-oriented programs while also staying in tune with the details. My experience as a marketing communications and branding strategy leader spans 20+ years across corporate, agency and nonprofit sectors for consumer and B2B brands.Brand Communications Strategy & Execution - Build integrated marketing communications programs that have resonance and are actionable, measurable and tailored to meet business goals- Write communications content to tell stories, and drive awareness and action for brands and products via social media, websites, printed collateral, traditional and digital ads, and email newslettersProject & Operations Management- Develop and manage annual budgets that included staffing, marketing programs and platform operations (e.g. digital platforms) that ladder up to business objectives - Collaborate across teams and departments on organization and client initiatives to reach common goals- Coordinate and lead events including concepting, securing venues, vendor management, promotions, audience building, onsite creative materials development, and content presentationTeam Building / Client & Vendor Relations- Mentor and manage staff, and build strong connections with interdepartmental teams, clients and/or vendors to advance programs and ensure projects are meeting objectives and timelines- Foster client relationships through strategic counsel for their business and sales objectives- Resource and manage vendors that supported internal team efforts including communications, advertising, graphic designers, and website and social media consultants

Listed skills include Integrated Marketing, Marketing, Digital Marketing, Online Advertising, and 24 others.