For Chinese Mainland

Property: JEN Beijing by Shangri-LaOversee PR, Digital Marketing, Social Media, Design and Events.

Property: JEN Beijing by Shangri-LaBuild up Digital Marketing team and ecosystem from zero.

Publicis.Sapient Beijing OfficeKey Client : Nestle (IMF, Gerber, Yiyang and RTD Coffee)Key Responsibilities: 1. Deliver branding strategy and digital marketing strategy based on client’s business objective;2. Provide tailor-made communication strategy for client’s marketing purpose;3. Plan for client’s integrated marketing communication campaigns and support for KPI setting;4. Organize market research for industry trends, Chinese consumer insights and client’s competitive analysis;5. Coordinate with internal creative team and external vendors for digital campaigns deliverables.

Same Same Agency HK officeKey Clients: Shangri-La, Rosewood, New World, Hotel Jen, Christie's, Manulife, Berluti, etc.Key Responsibilities: 1. Provide social communication strategy and media plan for clients based on their marketing objectives;2. Manage and monitor client’s Social CRM executions on daily basis;3. Organize China digital market research and clients’ competitive analysis;4. Organize workshop for clients’ internal experts to better understand China social media landscape;5. Lead an account team of three and coordinate with external vendors for deliverables;6. Support to new business development and lead pitch presentations. Milestones:1. Shangri-La China Social CRM Maintenance, 2016-20172. Hotel Jen Leave Boring Behind Campaign, 20173. Manulife WeChat Mainlander Content Strategy 20174. Rosewood Phuket Facebook and Instagram Set-up and Content Strategy, 20175. New World Hotel Social Media Optimization Plan, 20176. Berluti WeChat & Weibo Content Strategy, 20177. Christie's Auction China Social Media Workshop, 2016

Responsibilities and Accomplishments:1. Social Media: Manage company’s official social platforms (WeChat, Weibo, Facebook and Instagram) for making communication calendar, creating contents and monitoring daily performance;2. E-Commerce: Lead to set-up a brand-owned EC website and work closely with internal sales team and external developing vendors for daily operations.3. Public Relations: Write bi-lingual press release for company events and special sales; develop and maintain a strong relationship with medias and KOLs in Hong Kong and Mainland;4. Web Development: Coordinate website development and translate contents; manage website back-end and monitor SEM performance on Baidu and Google.