Ginger Lee Email & Phone Number

Petaling Jaya

• Developed yearly marketing plan for “Home Audio” segment, identified growth area and appropriate action plans to deliver commercial objectives and brand strategy • Lead the merchandizing, brand activation and events at the trade partners. Collaborated with trade partners to position brand corners at key outlets to drive appeal and visibility • Drove integrated social media strategy and online activation of 2014 launch models via campaign website www.killersounds.com.my, which included 2-minute viral ad “Zombie TVC”. High traffic generated and generated desired brand awareness among target audience. Campaign (agency) won honorable mention in “Site of the Day Awwward” and won “Kancil for Cyber & Mobile”• Launched various new product to trade , media launch and PR campaign: March 2015, successful media launch for 2015 portfolio line up and corporate re-branding as Gibson Innovations. As result of this high-impact event, won the APAC Marketing STAR employee award for the dedication and effort. • Initiated brand advocate program in 2015 with 3 popular local DJs for specialty headphone• Accountable for the business unit profitability (P&L) and manage A&P budget• 2 direct reports (marketer), and team of promoters and merchandisers

The purpose of this role is to drive trade activations that engages consumer at our distribution channels. This involves development, review and execution of the brand strategy and company sales plan, ensuring effective integration of trade activities.

Drive trade promotional activities for Hesstar brand in the electrical appliance industry.