2009-presentDirected marketing team efforts supporting the Costco/Lowe's co-brand acquisition. Spearheaded co-branding partnership activity and new B2B card member acquisition planning. Launched and drove co-brand print and online communication strategies. Chosen to oversee co-brand acquisition strategy for Lowe's commercial sales force. Managed above and below the line advertising roll out for over 1,700 Lowe's stores.Key Achievements:Delivered $388M in potential funding and 22K new accounts by leading cross-functional team efforts to redesign 400+ Costco store applications and launch new print/online B2B applications that met federal compliance requirements.Championed the introduction of the new Lowe's Business Rewards Card from American Express, the 1st OPEN only co-branded credit card, and the company's 1st business liability product.

Led 2 B2B online/print marketing team strategies targeting Centurion, Platinum, Gold, Green, and co-brand card members. Allocated budget and aligned team resources with business priorities. Led all project phases, including scope definition, agency management, execution, and delivery.Key Achievements:Identified and targeted over 500K card members, developing upgrade, cross-sell, and spend campaigns to increase business.Executed more than 10 OPEN small business card member marketing initiatives to increase card member spending.

Managed the $3M annual print and online communication strategy development efforts. Drove the planning process and defined strategic direction of communications. Produced and launched all communication initiatives from annual reports to magazine advertising. Built and maintained essential relationships among Fortune 500 client marketing departments and the creative team.Key Achievements:Grew client projects with clients CIT, Constellation Energy, Fitch Ratings, Guardian, and ITT.Served as project manager for 9 print/online annual reports and 2 corporate sustainability reports.

Chosen to serve in New England sales territory and direct regional marketing efforts. Developed and led sales collateral and presentations. Presented highly-specialized product offerings to B2B merchant distributors, publishers, and more. Evaluated client data to better target marketing materials and sales presentations.

Provided technical business analysis support. Launched SAP materials management module at 30 locations in the US and France.