Ginger West Email & Phone Number

Charlotte Metro

Providing account representation/management, sales development, & marketing, and product development services.

Charlotte Metro

Jacksonville, Florida Area

Providing account representation/management, sales development & marketing, and product development services to Southeastern Grocers under the BI-LO, Fresco y Mas, Harvey's and Winn-Dixie Banners.

• Accountable for leading, detailed weekly circular development process involving consumer insights, shopping behaviors, sales trends and Nielsen market share. Supported Departments and Category Teams in the development.
• Produced increased annual market share by 2-3% company-wide for 16 consecutive quarters in a down economy.
• Marketing team leader who established two-year double digit sales growth and increased store traffic four years in a row.
• Recommended cross department improvement options and projections through strategic weekly circular development process.
• Created marketing and advertising strategy for weekly market sales plan. Worked with Department Directors, Department Vice Presidents and Executive Vice President to optimize product selection and pricing based on.
• Identified item selection and micro-marketing opportunities for retail store grand openings/re-grand openings based upon customer behaviors/shopping patterns using Microstrategy tools.

• Accountable for managing up to $50M in annual sales volume across various products and categories within the Beauty Care portfolio. Chartered with exceeding sales, gross profit, and asset management goals driven by.
• Achieved #1 market share nationwide (average 6 - 10% annual sales growth) in sun care by combining product speed to shelf, promotional plans, product placement rack in all stores, and additional product displays in.
• Achieved #1 market share nationwide (increased category sales by 6%) in hair care with new item launch (Gillette Hair Care) and “best in class/equity brand” award in 2008 through partnership initiative with Procter &.
• Produced YOY increases in market share across portfolio (winner of company-wide private label contest for sales increase in 2006 and 2008) by adding product assortment and promotional activity.
• Engaged with field staff and store operations in developing seasonal (suncare and holiday items) sell-through tracking process, while minimizing expenses for product markdowns.
• Co-developed and implemented revenue creation initiatives by assisting with category business plan strategies and tactics.

Accountable for replenishment of Frozen Food, Candy and Snack categories which exceeded $200M in inventory annually. Evaluated, researched and ordered all promotional, daily turn and forward buy inventories. Co-developed and implemented revenue creation initiatives by assisting with category business plan strategies and tactics. Contributed to maximizing.

Embraced opportunity to forecast and execute promotional plans and marketing programs involving numerous products. Evaluated data to ensure proper placement of product and maintained planogram integrity. Engaged with field staff and store operations to develop programs to grow market share and leverage data to ensure ideal products for the community..

Additional time with BI-LO Supermarkets includes Inventory Analyst (1998 to 1999), Space Management Analyst (Product Placement) (1996 to 1998), Executive Assistant (1994 to 1996) and Cashier/Bookkeeper, BI-LO #81, Simpsonville, SC (1981 to 1984).

Education record

Education record