Graphic Designer
CurrentDesign, develop, and deliver original branding and marketing materials to elevate internal and external communications, strengthen RLI’s brand identity, and drive engagement with both employees and external audiences. My work contributed to building stronger connections across the organization, enhancing the visibility and reputation of RLI Insurance.Key achievements include:Logo Creation: Designed and developed internal and external logos for product groups, stakeholders, and executive leadership, reinforcing RLI’s brand integrity and fostering brand recognition across all touchpoints.Employee Engagement Campaign: Conceptualized and executed a six-month internal campaign to engage employees with RLI’s brand, mission, and culture through original artwork, resulting in greater company-wide connection.Billboard Campaign: Led the creative direction for a successful billboard campaign, achieving 3.3 million impressions, 75% reach of the target audience, and 33 direct applicants citing the campaign as their source for career opportunities.Event Design for WSIA Reception: Managed all visual creative deliverables for RLI’s reception at the WSIA event, from event logos to social media and print assets, ensuring successful execution for over 700 attendees.