Virginia "Ginger" Butcher Email & Phone Number

Nasa Goddard Space Flight Center

Support NASA's Landsat Project Science Office with communications and public engagement efforts.• Organized and implemented several innovative Landsat 9 launch events around Lompoc, CA in including science talks, children’s workshop and family fun event, Landsat gallery exhibit, and development of a wall mural and geocaching geotour to celebrate the launch and the upcoming Landsat 50th Anniversary. Also led the planning and logistics for the airport viewing site and activities tent with over 1200 visitors.• Creator of Earth Observatory for Kids with over 30 issues aimed at communicating real Earth Science data to diverse young adults. • Develop variety of communication materials for science conferences and large public events including creating and conducting activities such as Spectral Signature Matching at events like Earth Day, USA Sci&Eng Festival, and the Capital Hill Maker Fair. • Coordinated and designed virtual outreach activities to engage the public during the pandemic including the design of NASA’s Earth Science virtual booth for 2020 SCIFEST event which received over 7,000 total visits, more than any other NASA booth at the event.• Organized special events including the 20th Anniversary of Landsat 7 event, Howard Community College Climate Forums, and the Landsat 9 Friends and Family day at Goddard.• Designed several products for AGI’s Earth Science Week including posters, games, hands-on activities and lessons that are distributed to thousands of teachers.• Developed and conducted library programs around publications (e.g, Adventure of Echo the Bat, NASA’s Tour of the Electromagnetic Spectrum).• Led a NASA working group on supporting Libraries and Makerspaces with Maker activities.

Nasa Goddard Space Flight Center - Greenbelt, Md

Support NASA's Aura mission with materials and programs to communicate Aura science to the public.Summary• Develop Education and Public Outreach implementation plan for the Aura mission • Create, design, and implement unique educational experiences• Translate complex science for a variety of audiences• Manage projects, partnerships, and budgets• Develop exhibits and learning materials about atmospheric chemistry for GSFC Visitor's Center• Design and conduct teacher workshops and student programs• Coordinate with various communications, public affairs, and outreach personnel on local events and science highlights• Coordinated a suite of articles, science highlights, visuals, and social media strategies to complement a media campaign about Air QualityAccomplishments• Awarded IRAD FY13 proposal - Exploring the Electromagnetic Spectrum• Created and/or managed development of 6 educational products approved by NASA's Science Mission Directorate Education Product Review• Created the "Engineer a Satellite" activity - combining Legos and math to teach NASA science, satellite technology, and engineering of NASA's A-Train missions • Initiated and managed successful partnership with the American Chemical Society that produced two science articles, a video podcast, and an NSTA-sponsored webinar with an Aura scientist• Created the REEL Science Communications student video contest that received 48 entries and winners in 3 categories• Established a Space Act Agreement with commercial electronics toy company and created activities for a retail kit highlighting NASA science and the Electromagnetic Spectrum• Conducted the REEL Science Communications contest in coordination with the NASA Goddard's Communications office and organized the remote production workshop each summer.

• Freelance Writer • Reviewed homeschool science lessons for NASA Education Product Review at IGES.• Taught science classes for middle and high schoolers for six years at BCS homeschool co-op.• Designed in-store photo seminars for customer outreach at Penn Camera.• Designed “Photography for Information” course for Engineers at U.S. State Department.• Designed an online graduate course on Blackboard and WebCT at UMBC.

Washington D.C. Metro Area

My job requires a variety of skills in support of web development for the Science Mission Directorate at NASA Headquarters. I conduct usability and content analysis of sites to design content information architectures used in the development of content management systems and for design.I also combine my skills in instructional design with science writing to develop outreach materials that communicate complex NASA science concepts for primary and secondary education. Many of these products have also been used in undergrad courses and teacher workshops.HIGHLIGHTS:• Authored cross-discipline science content for scripts, booklets and websites in collaboration with NASA Scientists to communicate complex science concepts to a young audience.• Responsible for assuring educational value of outreach materials and shepherding products through NASA’s internal education product review process.• Developed project management plans and managed work via TRAC ticket reporting system.• Participated in design meetings for iPad and iPhone applications and social media efforts.• Advised the selection and organization of content for SMD websites.• Designed information architectures for public, teen, and children web sites applying NASA institutional knowledge; assisted software developers in the design of a custom content management system and assisted with website usability testing implementation and reporting.

* Proactively pursued outreach opportunities, served as liaison to GSFC education office, assisted in grant writing and connected Laboratory scientists with the public through various venues. * Conducted workshops at multiple educator training events at GSFC and at national conferences * Presented at a variety of students in both formal and informal settings from on-site at GSFC and other venues such as Port Discovery Children's Museum * Served as Formal Education sub-committee lead for GSFC's Earth Science Directorate Education Council * Assisted lab personnel in grant writing for EPO opportunities * Served on the Advisory Board for the SUPER STEM initiative – an NSF grant through UMBC that teamed with Baltimore County schools to improve STEM education with county teachers. * Additionally provided the Lab with print and web design support as needed.

Coordinated with webmasters of 50+ web sites within the division. Assisted with implementing policy - specifically compliance with ADA Section 508 accessibility of websites. Conducted monthly meetings to share best practices with webmasters throughout the division. Promoted science within the laboratory via division website and public relation materials, such as brochures, lobby displays, lithographs with educational activities, and posters.Also worked directly with division scientists to develop education outreach materials including web sites, posters, lithographs and interactives for NASA EPO community.HIGHLIGHTS: * Redesigned and launched a new website for the division, Laboratory of Terrestrial Physics. * Coordinated lab webmasters and ensured best practices and policy compliance for 50+ websites. * Conducted extensive research, authored papers and presentations about ADA Section 508 website compliance policy; researched and established a usability lab to test 508 compliance. * Ability to work with scientists and managers from a variety of science disciplines and foster consensus on designs and a web presence that represents entire science division.

Greenbelt, Md

Developer of multimedia and web-based educational products in support of Earth Sciences research at NASA Goddard Space Flight Center. Provided multimedia programming using Macromedia Director and Authorware. Applied knowledge of basic pedagogical principles to design computer-based training environments that engage and inspire children to learn about remote sensing and Earth science.HIGHLIGHTS:• Wrote and published the book, “Adventures of Echo the Bat,” with an installation and children’s puppet show at the GSFC Visitor’s Center and interactive exhibit displays at Arizona State Parks.• Awarded $100,000 grant from NASA for Adobe Flash-based product introducing remote sensing concepts via a story about a pigeon.• Managed project teams for the development of an educational products about Landsat imagery: “The Adventures of Echo the Bat” website and “Amelia the Pigeon” Flash-based adventure.• Authored papers on educational technology and developed lessons adopted into science curriculum nationwide; presented at international conferences and conducted teacher workshops.• Evaluated software products for use in multimedia development and conducted usability testing.

Masters

Bs