Instructor of Copywriting, Foundations of Advertising, Professional Ethics in AdvertisingNominated for Outstanding Teaching Award (2022)Recognized as VIP Faculty by Softball team (2023, 2024)Completed Institute of Advertising Ethics CEAE Certification (2023)Participated in App State's WID (Writing in the Discipline) Institute (2023)Chair, Assessment Committee (2023-2024)Social & Intellectual Life Committee (2022-2024)Website Committee (2019-2020)Scholarship Committee (2019-2021)

Provides strategic communication assessment and strategy.Crafts specialized messaging, naming, and project themes.Develops creative and strategic communication campaigns for fundraising, enrollment, and initiatives. Designs and leads customized training workshops to support organizations' strategic initiatives and operational goals. Manages project timelines in collaboration with clients and other creative entities.

Writes creative copy for a variety of media - online, email, print.Crafts specialized messaging, naming, and project themes.Develops creative and strategic communication campaigns for fundraising, enrollment, and initiatives.

Serves as a higher education marketing and communications consultant.Offers strategic enrollment management solutions to colleges and universities throughout the US.Develops and oversees creative strategy and execution from idea generation to fulfillment.Analyzes campaign results and develops reports and next steps for clients.Develops creative copy for a variety of media - online, email, print.

Provided strategic leadership for enrollment growth of freshmen and transfer students. Achieved 8% growth in fall enrollment and 11% increase in retention rates from 2012-2014. Led the college in reaching its highest enrollment for three consecutive entry terms. Introduced new CRM system and communication flow for admissions processes.Led retention efforts and provided guidance across campus to improve overall student experience.Introduced new website and digital marketing efforts.Led college marketing and communications campaigns to enhance branding and elevate LMC in the marketplace.Serves as Chair of the LMC Design Team for campus projects.

Strategic planning for SCAD's international student recruitment operation including development of marketing plan, team leadership and travel planning to over 70 countries per year. During the last recruitment year, increased international applications by 70% and welcomed students from over 100 countries to SCAD's global campuses.Provided research, analysis, local and expatriate staff hiring and training and recruitment planning for opening of SCAD Hong Kong campus.Resided in Hong Kong for several months to establish the opening of the first art and design university in Hong Kong.

Provided leadership and strategic planning for a team of regional directors and 40 domestic and international admission representatives traveling in all 50 US states and over 60 countries. Developed marketing plan including tactics for admission communications, on and off campus recruitment events and travel for undergraduate, transfer and graduate markets for all SCAD locations.Exceed goals annually by achieving a 25-30% increase in student applications and 8-15% increase in enrollment.Developed and led bi-annual training program for all admission staff.Organized team structure of off-site admission representatives in 7 states. Collaborated with alumni services and career services to increase recruitment opportunities while reducing travel costs.Established admission department for opening of SCAD Atlanta and SCAD Hong Kong campuses.

Supported recruitment for the Disney College Program, which targeted over 200 colleges and universities within the US.Promoted the Disney Vacation Club through direct guest contact and marketing support.Received training from the Disney Wide World of Sports, Disney Cruise Line, Epcot Center and earned a "Ducktorate Degree" through the Disney College Program.Selected as one of 60 members of the inaugural Millennium Program. Selected as opening cast for the "Tapestry of Nations" parade. Provided exceptional guest service at all parks and resorts.