Ginger K. Email & Phone Number

Melbourne, Vic, Au

Stockholm, Stockholm County, Se

Sydney, Nsw, Au

Accountable for global brand, demand-gen strategy and pipeline for broader F&W vertical.

Accountable for delivering global marketing strategy for the Health & Fitness vertical.

San Francisco, California, Us

Accountable for the Small Business marketing strategy and results for APAC delivering 30%+ yoy growth in revenue. Generated 8500+ leads per month through expanded customer acquisition strategy across APAC.

San Francisco, California, Us

Accountable for the overall go-to-market strategy, new business pipeline and revenue, budget management, and results for the SMB segment in Australia and New Zealand. Drove 30%+ yoy growth through demand generation programs including performance marketing, campaigns, events, and social programs. Introduced specific segment messaging, key scalable programs, and new brand initiatives to the segment and region.

San Francisco, California, Us

Accountable for the overall go-to-market strategy, budget, and results for both the Commercial and SMB segments in the UK and Ireland. Managed lead generation for each segment by leveraging a complete marketing mix including online, campaigns, events, and social programs that drove both marketing pipeline and revenue. Key marketing interface with the business development and sales teams.

Sydney, New South Wales, Au

As Head of Marketing for the UK operations I was responsible for product marketing, market intelligence, driving B2B2C revenue, and enhancing customer affinity with Equity Red Star.

San Luis Obispo, California, Us

Led business development outside of North America which included direct sales, prospecting, marketing, and partner relations across EMEA and APAC. In addition, I consulted on a provisional go-to-market strategy for Europe.

In 2010 set off on round-the-world trip with the aim to tick as many places off my bucket list as possible. Key KPIs were all achieved: Travelled over 75,000kms, through 43 different countries, across 3 continents. Took more than 12,000 photos, slept in over 300 different beds, met thousands of interesting people, and ticked off more bucket list items than I added.

Armonk, New York, Ny, Us

Led IBM SWG’s channel marketing strategy and entire MDF budget. Drove demand generation programs with and through and extensive network of distributors, resellers, and OEM partners - 80+ campaigns per quarter. Over-achieved channel marketing yearly revenue and E-to-R targets for 3 consecutive years.

Armonk, New York, Ny, Us

Achieved 126+% of lead target in 2007 with unprecedented levels of partner marketing execution. Managed allocation and spend of partner marketing budget enbabling 80+ partners to develop and execute demand-gen campaigns for IBM software products.

Armonk, New York, Ny, Us

Over-achieved revenue target via external telesales and marketing program execution. Drove incremental revenue from 1950 uncovered accounts in Australian public sector mid-market. Revamped public sector go-to-market strategy based on client segmentation, product and market analysis. Enabled 25+ selected partners to deliver, sell and market IBM’s commodity products to the public sector

Provided strategic marketing consulting and services to a range of small business clients.

Austin, Texas, Us

Austin, Texas, Us

Led EMEA marketing strategy for 45 countries.

Boston, Ma, Us

Certified Health Coach, Holistic Health

Education record

Bachelor Of Science - Bs, Marketing, International Business, Sociology

Education record