Ginger (Ku) Geraigiry Email and Phone Number
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Seasoned team leader with 15+ years of digital banking experience to build high performing cross geographical teams that deliver positive ROI, I am committed to drive digital strategy and execute initiatives to acquire new customers as well as delivering excellent user experience. With a data-driven mind, I am skilled in translating data analysis into actionable plans and providing insights to leadership as well as cross-functional teams to gain alignment. Core competencies: Familiar with Agile methodology and Design Thinking. Proficient in Google Analytics, Tableau and Glassbox. Experienced in B2C and B2B Fintech model with excellent project management skills related to digital transformation. Passionate about result driven, intrapreneurial leadership to explore customer-centric opportunities as a successful digital sales leader. Completed MBA from Cornell University, Johnson School of Business. Professionally worked/lived in four different regions: Taipei / Taiwan, Beijing / China, Singapore and New York/ US.
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Senior Director, Head Of Digital Sales And Capabilities For North AmercaMomentum Financial Services GroupUnited States -
Head Of Digital Service InnovationCardworks Apr 2023 - PresentWoodbury, New York, Us -
Senior Director, Head Of Digital Sales & Capabilities For North AmercaMomentum Financial Services Group Jul 2022 - Apr 2023Toronto, Ontario, Ca- Lead a team to drive success in digital acquisitions for North America- Create sustainable strategies through Test & Learn for digital properties and enable accurate performance tracking with Google Analytics, Tableau and Glassbox- Launch new digital assets (app and web) and manage go-to-market strategies- Promote and adopt leading MarTech tools to integrate with corporate platforms for lending customers
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Director, Head Of Digital SalesMomentum Financial Services Group Jun 2021 - Jul 2022Toronto, Ontario, Ca- Grow and deliver new customer acquisition targets through digital channels - Manage all digital platforms (app and web) drive digital adoption rate and upward momentum for P&L in new markets. - Initiate new growth strategies with performance marketing and product innovation
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Vice President, Digital Sales And Acquisitions MarketingCiti Mar 2019 - Jun 2021New York, New York, Us- Designed GTM (Go-to-market) strategies for marketing initiatives to drive new retail deposits (specifically high yield savings products) and penetration of multi-relationship customers through digital initiatives and P&L management. -
Vice President, Digital Marketing Program Manager For Consumer LendingCiti May 2016 - Mar 2019New York, New York, Us- Launched new lending products and capabilities on digital platforms, and managed omni-channel marketing strategies with P&L management.
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Vice President, Digital AcquisitionsCiti Jun 2017 - Dec 2017New York, New York, Us- Managed digital acquisitions strategies for 17 markets in EMEA and APAC to improve digital adoption rate through best practice sharing and introducing new platforms.
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Management AssociateCiti Aug 2014 - May 2016New York, New York, Us- Built performance analysis to enable data-driven marketing and improve customer engagement for 30 million Citi U.S. Cards portfolio. Score) to accomplish remarkable on-boarding experience across omni-channel.- Improved customer retention by creating multi-relationship customer exclusive campaigns.
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Mba, 2014Johnson School Of Management, Cornell University Aug 2012 - May 2014Ithaca, New York, Us• Strategic Marketing Immersion - specialized in html, CSS and Javascript• Emerging Markets Institution (EMI) Fellow• Student consultant for Merrill Edge (U.S., 2012) and General Electric (China, 2013) -
Summer Associate In Cards (Enrollment Rate: 4%)Citi Jun 2013 - Aug 2013New York, New York, Us- Strategized new product value propositions and enabled new targeting strategies.- Facilitated product re-launch and medial plan to drive sales for Cards portfolio.
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Marketing ManagerBoc Fullerton Community Bank, Ffh Feb 2011 - Jun 2012- Managed bank-wide branding and led 14 branches of 500+ people in implementing marketing exercises, attracting over 10million RMB in deposits during week one of each new branch launch.- Launched new digital marketing platforms and customer relationship management system .- Devised media campaigns to enhance public exposure on more than 100 nation-wide TV stations.
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Qualitative Market Research ConsultantNielsen 2010 - 2011New York, Ny, Us- Provided insightful, accurate and up-to-date market advice to solve business issues and drive sales growth for Fortune 500 companies- Served clients (end-to-end) with in-depth qualitative market research projects by moderating focus groups, interviews and shopper studies -
Chief Of Staff To CeoTachong Bank 2008 - 2010- Supported a 2-year turnaround project with a focus on re-branding activities, including the first branding commercial which effectively enhanced brand awareness (Post-TVC launch increased Google search interests by 43%)- Revamped company website and rolled out the first customer relationship management (CRM) system to optimize sales management- Led 8 teams in completing the first local acquisition deal (Kaohsiung Second Credit Cooperative) with smooth hand-over; increased number of channels by 20% and added 200,000 new customers
Ginger (Ku) Geraigiry Skills
Ginger (Ku) Geraigiry Education Details
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Cornell UniversityStrategic Marketing Immersion -
General AssemblyJavascript
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National Chengchi UniversityEnglish Lit.
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University Of WashingtonBachelor Of English Literature
Frequently Asked Questions about Ginger (Ku) Geraigiry
What company does Ginger (Ku) Geraigiry work for?
Ginger (Ku) Geraigiry works for Momentum Financial Services Group
What is Ginger (Ku) Geraigiry's role at the current company?
Ginger (Ku) Geraigiry's current role is Senior Director, Head of Digital Sales and Capabilities for North Amerca.
What is Ginger (Ku) Geraigiry's email address?
Ginger (Ku) Geraigiry's email address is gg****@****mfs.com
What is Ginger (Ku) Geraigiry's direct phone number?
Ginger (Ku) Geraigiry's direct phone number is +178157*****
What schools did Ginger (Ku) Geraigiry attend?
Ginger (Ku) Geraigiry attended Cornell University, General Assembly, National Chengchi University, University Of Washington.
What skills is Ginger (Ku) Geraigiry known for?
Ginger (Ku) Geraigiry has skills like Leadership, Writing, Consulting, Sales, Blogging, Business Development, Market Research, Competitive Analysis, Team Leadership, Digital Marketing, Strategic Planning, Strategy.
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