Ginger L. Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, Us

Part of a fabulous team shaping programming for The Ad Club's signature and highly-attended annual event, the Women's Leadership Forum. We hope you'll join us on March 24, 2024 to "Ignite the Power" and hear from female leaders and influencers across the globe and many industries.Learn more or get your tickets here: https://www.theadclub.org/womens-leadership-forum/2024Please reach out with questions if you're interested in getting involved or sponsoring!

Manchester, Nh, Us

GYK is a creative growth engine fueled by an entrepreneurial spirit. Believing that creativity is the ultimate competitive advantage, this independent agency unleashes an integrated team of strategy, creative and media to deliver culturally relevant, insightful ideas that ignite brands and fuel business growth. GYK is proud to represent clients like Green Giant, New Hampshire Travel & Tourism, Sallie Mae, the Boston Bruins, Ken’s Foods, and Sweet Baby Ray’s. The agency is headquartered in Manchester, NH, with an office in downtown Boston.

Manchester, New Hampshire, Us

YCC is a portfolio of privately-owned creative ventures working together to maximize their growth potential. Ventures are given access to a comprehensive suite of resources to help them grow and thrive, while they prioritize and focus on what drives their business forward. GYK Antler’s creative marketing services are strategically positioned at the center of the ecosystem to drive growth. Whether ventures need strategic advisory services or business operations support from YCC’s experienced business leadership team or access to capital, they can create efficiencies through YCC’s shared services offering. YCC ventures include GYK Antler, an integrated marketing company; Big Brick Productions, a full-service video production company; YORK Athletics Mfg., a DTC performance footwear company; Noble & Cooley, a historic premium drum manufacturer; and TorchPro, a sports media company changing the way fans and athletes interact.

Boston, Massachusetts, Us

Oversaw global new business development, internal and external comms, thought leadership and content marketing for an integrated communications agency with offices in Boston (HQ), San Francisco, Washington, D.C., Raleigh, London and Hong Kong.

Boston, Ma, Us

Boston, Ma, Us

Boston, Ma, Us

• Managed thought leadership strategy, securing a number of high-profile industry speaking opportunities for our CSO alongside senior-level clients.• Led prospecting efforts, from target strategy to pitch development, helping to secure a sizeable new client.• Relaunched weekly agency newsletter Dark Matter.• Developed agency’s first new employee onboarding process and Onboarding Kit.• Relaunched the agency website with new branding and responsive design.

Boston, Massachusetts, Us

Following Racepoint Group and Digital Influence Group's merger in 2013, I reported to Racepoint's President and was responsible for managing global agency marketing and new business efforts across the newly integrated agency. One key project I was tasked with was leading the agency's rebrand efforts (in its transition to "Racepoint Global"), which included an integrated website relaunch and shepherding the ideation and development of a new agency logo/brand ID among a global team of EVPs, SVPs, Creatives and regional Agency Marketers. On the agency marketing front, I managed a team of Marketing Specialists and Interns across Boston, San Francisco, London and Asia. Our responsibilities included social media channel management, website management, events, speaking opportunities, awards, media/analyst relations, content partnerships, competitive analysis and reporting. On the new business front, I managed reporting and pipeline analysis, optimizing processes and new biz documents, industry research, and provided support for proposals and RFP responses.Also managed research and interview coordination for Chairman Larry Weber's podcast and for his newest book, "The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric" (2014).

Boston, Massachusetts, Us

Social/digital marketing agency Digital Influence Group merged with its sister PR agency Racepoint in June 2013.Reporting to Digital Influence Group's CEO and Executive team, I managed agency marketing and biz dev efforts. On the agency marketing front, I led: social media channels, the agency's website, DIG events, sponsorships, speaking opportunities, awards, and media pitching and partnerships. I spearheaded the launch of the agency blog in 2011 and curated ongoing content submissions. On the biz dev front, I managed reporting and pipeline analysis, optimizing processes and new biz documents, conducted industry research, and provided support for pitches, RFP responses, and the development of lead gen programs.

Boston, Massachusetts, Us

Working with Racepoint's EVP of Agency Marketing and Business Development and the global Executive team, I managed agency marketing efforts and provided support for new business and lead generation programs. I assisted in the development of Racepoint and Digital Influence Group's first social media thought leadership series, which included regional panel events across the US, tweetups, podcasts, webinars and white papers. I launched and managed Racepoint's presence across social networks like Twitter, Facebook and YouTube, managed the agency's website, SEO program and employee social media engagement program. I also managed Chairman Larry Weber's Market Edge podcast, coordinating interviews with marketers and thought leaders from organizations like Ford, McDonald's, Harvard's Berkman Center, MIT, Kodak and InnoCentive, many of which were also used as fodder for Weber's book, "Everywhere: Comprehensive Digital Business Strategy for the Social Media Era" (published 2011).

Boston, Massachusetts, Us

My client/account-side experience at Racepoint Group ranged from assisting in the launch of emerging technology, social media and financial start-up companies to garnering media attention for established healthcare and high-tech companies. Past clients included: eHarmony, Cook Medical, ChoiceStream, Pertuity Direct, DigitalGlobe, One Laptop Per Child, Neoware, Red Hat, Carbonite, CYA Technologies, StyleFeeder and OURthreads. I've built relationships with top-tier business, consumer and technology publications and secured coverage for clients in leading traditional and digital media outlets such as The New York Times, The Wall Street Journal, Businessweek, Bloomberg TV, The Washington Post, The Boston Globe, Forbes, American Banker, InfoWorld, eWeek, Diabetes Health, BNET, Mashable, ZDnet, NetBanker.com, Credit.com and HealthCentral.com.

Us

Production assistant for Banyan Productions, working on the set for TLC's "Trading Spaces"

Philadelphia, Pennsylvania, Us

Assisted with offsite production, managed teleprompter, and wrote content for the Fox Philadelphia website and "Good Day Philadelphia" morning show.