Ginger Lin Email & Phone Number

Manhattan Beach, California, Us

• Strategize with Joint Venture marketing heads on opportunities to build the Skechers brand, launch key initiatives and grow sales through marketing.• Provide direction and guidance to Joint Ventures and Distributors on local marketing initiatives to ensure that activities align with the global brand strategy.• Liaise with regional and local marketing teams to get project status updates, identify any local needs, and align them with global marketing.• Monitor to ensure that all brand marketing projects are supported by business strategies, objectives, and insights.• Track performance of campaigns to provide data-backed insights for optimization, identify new opportunity areas, and report progress to leadership.• Monitor all Joint Ventures budgets on a yearly, quarterly, and monthly basis—work with the countries to ensure all budgets are adhered to.• Maintain a roadmap calendar to ensure that all monthly / quarterly deliverables (budgets, marketing reports, collab launches, etc.) are executed on time.• Maintain general awareness of local marketing trends, pop culture, as well as key trends within the fashion / footwear industry.• Interface with merchandising team regularly to understand key initiatives, selling performance and impact of marketing initiatives.

ezGlobal Network Service is a leading SaaS company specializing in Green Supply Chain Management System in Asia. It provides Green Product/Compliance Management solutions and Business Carbon Footprint Calculator/Carbon Emissions Management solution software to companies mainly in the electrical/electronic manufacturing industry to achieve the goal of ESG management.• Managed Integrated Marketing Strategies and developed sales/marketing pipelines to reach the goal of generating 25-30% growing leads and 15-20% growing conversions yearly through the project management skill of mapping/driving business process efficiencies.• Measured/tracked/analyzed online customer behaviors based on SEM/SEO, Email channel statistics, programmatic media buying ad placement data, to improve/optimize digital marketing campaigns and performance growth marketing strategies.• Developed the subscription business model of SaaS solutions with the cross-functional team by incorporating Business Model Canvas, SWOT analysis, marketing studies/methodologies, buyer's journey, customer engagement cycle and to create Go-To-Market strategies.• Utilized marketing/social media tools, web applications, marketing automation platforms, and MarketingTech to achieve efficient marketing project management and drive MQL/SQL by incorporating Demand/Lead Generation marketing funnel strategies.• Demonstrated monthly marketing report containing industry insights, statistics, business news to keep up with the market trend to the internal stakeholders including the management team the marketing team.• Organized and designed Marketing Collateral/Materials including building websites/landing pages/social media posts/Infographics/Videos and developing technical writing such as Datasheet/Whitepaper to conduct Content Marketing & Corporate Visual Identity. • Delivered case studies quarterly by creating user experiences and customer successful stories to engage testimonial marketing.

smanos is a multinational corporation(Netherlands, United States, China and Taiwan) that provides smart home total solutions and a complete smart home product line. I was responsible for leveraging and monitoring global marketing plans in the USA, EU and APAC markets as a Headquarter Marketing Manager.• Developed and initiated quarterly Integrated Marketing strategies incorporating digital campaigns, PR, media buy paid ads, customer relation management to drive 10-15% annual sales growth by collaborating with sales/product team to improve the product sales performance.• Implemented global marketing projects in EU, North America, and Canada regions to increase brand awareness, generate MQL/SQL, and grow sales/revenue by gaining new customer acquisition while improving existing customer retention with localized campaigns.• Supervised and managed digital marketing activities such as brand social media sites, e-commerce websites, the crowdfunding project, and the company official website by allocating the digital marketing campaign budgets to each digital campaign in order to meet the expected ROI and ROAS.• Organized Tech trade shows to exhibit as a vender at CES in Las Vegas, MWC in Barcelona, IFA in Berlin, and Computex in Taipei to promote products and reach out the potential buyers. • Generated weekly report integrating Smart Home & AI industries news, market research, and studies to the management team and stakeholders.

Shanghai, Sh | Shanghai, Cn

Digiwin is a leading ERP solution provider based in Taiwan. The company has several branch offices in China and Malaysia with over 3,000 employees. • Integrated online and offline marketing projects including websites, social media, and seminar/webinar events to develop business opportunities and support the sales team through sharing business trends and solutions to fulfill new customer acquisition and existing customer retention.• Conducted affiliate/through-partner marketing campaigns to promote IoT and Industry 4.0 solutions with system integration partners to penetrate the potential target market by increasing 40% engagements.• Performed Content Marketing to engage potential customers through producing case studies to demonstrate successful business stories and management knowledges in video, webpage, and magazine formats.

ETTV America broadcasts the U.S. and Greater Los Angeles local news targeting Chinese and Taiwanese audiences in America.• Interviewed guests in politics and business, including California state controller and members of the US Congress, to deliver in-depth analysis and information on California financial and political system.• Developed and produced advertising programs for media buyers such as well-known brands Omega, Walmart, StateFarm, Toyota, and Hyundai to outreach the asian target audience.• Covered mainstream entertainment events such as Oscars, red carpets, movie press junkets, NBA, NFL, LPGA, CES, and E3.• Traveled to Kenya, Turkey, Greece, Israel, and Jordan for in-depth news stories on tourism.