Ginger Liu Email & Phone Number

Taipei City, Taiwan

Taiwan

Taiwan

I was responsible for developing the annual marketing and communications strategy, which involved establishing brand fundamentals and planning a new website and overseas exhibitions to increase brand recognition and drive sales growth for our new sub-brand-TeraHive. TeraHive provides efficient infrastructure and residential renewable energy solutions.

Taiwan

• Led a team of 60+ skilled engineers and sales based in Taipei to work with C-suites to provide software outsourcing solutions in high-tech, pharmaceutical, SaaS, gaming, semiconductors, AI, and blockchain industries.
• Scaled up the team to 60+ people with regular skills training and individual strength coaching.
• Developed a new business model by providing Data-as-a-Service for B2B clients, including Data science, data engineering, data visualization, and AI.
• Developed an… Show more Led a team of 60+ skilled engineers and sales based in Taipei to work with C-suites to provide software outsourcing solutions in high-tech, pharmaceutical, SaaS, gaming, semiconductors, AI, and.
• Developed an integrated solution based on OpenAI and Chatbot to serve B2B2C clients. Show less

New Taipei City, Taiwan

Taipei City, Taiwan

• Developed global strategies and campaigns for all regional marketing teams, including Digital, Advertising, Communications, and Creatives. Oversaw and managed the marketing budget globally.
• Built marketing plans and budgets for the smooth operation of marketing campaigns.
• Prepared social media marketing campaigns and strategized them to align with the business objectives.
• Hosted global events, tradeshows, press conferences, and product launches.
• Built the global website… Show more Developed global strategies and campaigns for all regional marketing teams, including Digital, Advertising, Communications, and Creatives. Oversaw and managed the marketing budget.
• Built the global website and its global eCommerce strategy for 14 regions.

Taipei City, Taiwan

• Oversaw and directed solution strategy, business development, product positioning, go-to-market plan, and product initiatives for Nuclias Networking Solution globally. Engaged partnerships with Facebook, Amazon.
• Built the brand “Nuclias,” the business-to-business cloud networking solution, including PaaS/SaaS platform, on-premises software, services, licensing model, apps, partnership, MarketPlace, and networking devices such.
• Built the brand “Nuclias,” the business-to-business cloud networking solution, including PaaS/SaaS platform, on-premises software, services, licensing model, apps, partnership, MarketPlace, and networking devices such.
• Built Nuclias Cloud Solution from scratch for enterprises, retails, hospitality, education markets with subscription fees for generating recurring revenue.
• Defined business plan and strategy, including product/service roadmap, market analysis, battle card, white paper, and competition analysis.
• Planned and hosted multiple seminars and conferences to present and discuss product strategy and development with global clients.

Taipei, Taiwan

• Oversaw all aspects of consumer insights, behavior analytics, and data analysis for new products and service positioning to promote the B2C SaaS platform (mydlink cloud solution), IoT, and surveillance cameras globally.
• Built the mydlink Facebook Fan page to engage with customers and solve technical problems from customers. 20K+ fans increased in 2 years without advertising.
• Provided data analysis and reports for Product managers to solve the issues and re-position the products… Show more Oversaw all aspects of consumer insights, behavior analytics, and data analysis for new products and.
• Provided data analysis and reports for Product managers to solve the issues and re-position the products.
• Managed a team of 4 engineers to provide technical support globally. Show less

Taipei, Taiwan

• Led all aspects of consumer cloud strategy planning, consumer insight, product positioning, and go-to-market strategies globally to sell and promote mydlink Cloud and surveillance cameras.
• Defined the global strategy of mydlink cloud for consumers, including positioning, consumer insight analysis, and go-to-market strategies
• Directed the new feature and technology planning

Taipei, Taiwan

• Led all aspects of consumer strategy planning, insight, product positioning, and global go-to-market strategies to sell and promote D-Link's consumer networking products. Directed local marketers to define a global.
• Achieved US$321M sales revenue goal in North America and EMEA markets for consumer business market, driving significant revenue growth for the company.
• Fully achieved 2011 business target by 101%, demonstrating… Show more
• Fully achieved 2011 business target by 101%, demonstrating strong strategic planning and execution skills. Show less

Kowloon, Hong Kong SAR

Optimized revenue for sound bars, home theaters, and audio and video systems, achieving 272% of $10M sales goal ($27.15M revenue). Managed projects for top 3 ODM/OEM customers, overseeing timelines, budgets, and product development to increase revenue and profitability.

Taipei, Taiwan

I managed the Auluxe Acoustics brand from the ground up, launching a series of products for consumer audio markets and generating over $5M in sales revenue within the first year of launch. I led all aspects of product marketing, product development, marketing, PR, sales channels, and go-to-market plans globally, winning the iF Red Dot Award 2009 and IDEA.

Taipei, Taiwan

I successfully led a team of 10 sales professionals in driving OBM/ODM/OEM business development in the North America and EMEA markets, resulting in a 50% increase in overall sales revenue. I also played a key role in creating feature modules for ODM clients, accelerating product development schedules by up to 50%, and collaborating with clients in adopting.