Lina provides shared office space tailored to the unique needs of medical and wellness practitioners in NYC. I oversaw the opening of new Lina locations and managed the on-boarding of new high-touch members.• Led FFE selection, procurement, space design, and implementation for two new Lina locations in NYC, managing a $200K+ budget.• Onboarded practitioners and coordinated construction projects to customize their full-time spaces and optimize their experience.• Collaborated with architects, construction team, contractors, and sales team to deliver spaces on an aggressive 9-month timeline.• Sourced service vendors, negotiated contracts, and managed ongoing relationships to maintain a clean, safe, and aesthetically pleasing environment: cleaning, HVAC, pest control, medical waste disposal, food & beverage, IT, security, access control.• Fostered strong relationships with building management and superintendents to coordinate move-ins, freight deliveries, and construction/maintenance projects.• Trained practitioner experience leads, providing guidance and expertise to ensure successful ongoing space management.• Solved complex, ongoing operational and workplace issues for members.

Workplace management start-up (Acquired by WeWork)• Strengthened relationships with MBQ’s largest accounts and ensured their satisfaction by demonstrating value and optimizing client experience with health checks, QBRs, client education, proactive outreach, health scoring, risk assessment, monthly status meetings, coordinated hand-offs, on-site visits.• Grew revenue and retained recurring revenue for $2M book of business.• Produced client projects from start to finish in a wide variety of workplace operations categories.• Supported the design, development, and delivery of new services and workflows.

• Expanded brand partner relationships, advised their strategy, and accelerated usage.• Fielded incoming sales inquiries, built proposals, and closed sales.• Produced original content programs from start to finish.• Led the account management team, guiding processes and producing collateral.

• Financed, constructed, and marketed a commercial photo studio space with my photographer husband in the Brooklyn Navy Yard.• Produced commercial photo projects in studio and on location.

• Recruited new content partners and managed partner relationships. • Introduced innovative uses of Vine and contributed data-driven insights to partners and internal teams.• Produced original content programs.

• Early member of the Twitter ad sales team, helping to open the Chicago office.• Optimized relationships with Twitter's largest advertisers (Target, Best Buy, Walmart, GM, Ford), and grew revenue into a $10M book of business.• Mentored and trained all new additions to account management team.

• Collaborated with our SaaS vendor to build AORN’s online community (41K members).• Produced member training materials, webinars, and in-person sessions.• Produced a thoughtful member experience during AORN’s annual conference with training sessions and social media.

A member of Google’s social media ads team, I consulted with our sales force and clients on social media culture, social media marketing strategies, and wrote collateral (presentations, training documents) to support education efforts. Collaborated with Google Product and Engineering teams to build ad products for social media.

Working in the Global Media Sales division of Google, I created online advertising solutions for Fortune 1000 companies and large brands, including Disney, Netflix, Discovery Channel, Taco Bell, Starbucks, Showtime Networks, Ask.com, Overstock.com; directed campaign strategy and wrote campaigns for Google advertisers, agencies, and internal teams; analyzed web analytics data to uncover consumer behavior and made suggestions to improve campaign performance; presented industry intelligence to my sales team and advertisers, and acted as the trend-spotter for what's new, hot, and important on the web. Special interest area: social media.

Wrote copy for small business websites and drove as much targeted traffic to them as humanly possible with PPC campaigns and organic search optimization.

Worked with a creative and technical team to develop original content, interactive features, and online promotions for major CPG client websites. Client roster: Häagen-Dazs, Pillsbury, Breathe Right, and 3M.

Maintained the press's web content and helped market their books online.