Ginger Fernandez Email & Phone Number

Hightstown, NJ, US

Teterboro, New Jersey, US

• Driving sales across East and West Coast accounts, serving as Head of Sale Generate newaccounts through face-to-face presentations and fostered client relationships.
• Lead product development and collaborate closely with R&D for innovative solutions.
• Certified all client submissions aligned with briefs (QIL, texture, color, scent, payoff).
• Managed projects from conception to launch using Monday.com. Spearheaded trade shows likeCosmoprof, Makeup in New York & LA.
• Collaborated with clients and brand PD teams on packaging, formulation, and marketing.
• Oversaw company's social media channels and trade show setups/designs.

New York, NY, US

• Responsible for developing new and innovative product education,training, and sales activation for the Color, Haircare, and SVL (limited edition) categories of The Avon Company.
• Create and facilitate national product education and sales activation to independent Representatives and Account Executives utilizing the following but not limited to:- AVON U modules- AVON U courses- Virtual Sales.
• Create and lead presentations at national sales conventions (National Convention 2020, Kick-Off 2021).
• Contribute strategic ideas and personal perspective to align with marketing, social media, national incentives, and recognition. Create spreads (1-2 pages) print and digital for educational selling content (national.
• Maintain accurate travel, T&E, and personal expense budgets.

East Hanover, New Jersey, US

• Work with R&D and Package Development teams on development of products as directed by clients.
• conceptualizing products development internally and with clients.
• Prepare package profiles briefs and consumer conception documents.
• Meeting coordination, minutes & follow-ups
• Communication Link (between the Sales Division & Operation teams)
• Liaise with International Development Team

*Personal styling from wardrobe/closets* professional certified hair and make-up providing Special FX, Bridal and special occasion makeup throughout the tri-state area. Film-Print-Sweet 16-Weddings-Ecomm etc

New York, US

Market Selling specialist -New Jersey & PASephora & Nordstrom (20k-40k events)Responsible for trunk shows in Nordstrom locations to execute sales goals Servicing clients by appointment and walk in with Facials including peels, mask and extractions in Nordstrom. Assisting AE and RM in Nordstrom private class and lecture with Dr. Dennis Gross by educating.

Miami Beach, FL, US

• Create a solid call cycle to produce maximum sales for each individual store in the region by analyzing the sales by door and further implementing the best strategies for those specific areas/doors/region-while.
• Accountability for sales figures at all points of sale within region
• Sales and education support that makes a meaningful, lasting impact on store brand awareness.
• Establishing and maintaining relationships with Regional, district and store management + cast to help develop brand performance and initiatives to surpass sales objectives at each point of sale
• Managing, hiring and developing of territory ”event specialist” ie: Market Selling specialist/freelancer
• Evaluate merchandising to ensure the Briogeo brand is represented at the most pristine and highest visual levels on all store Gondolas, Bays and end caps.

• Set daily appointments.
• Conducting full face makeovers within 45-1 hr.
• Assist store education leader in this location.
• Assist with trainings of all new products and techniques to the entire cast.
• In charge of "take it backs" and retention with all cast member.
• Responsible for my AOP "areas of pride" which entails cleaning, up stock and merchandising my area.

Selling specialist in NJ, PA & NY Sephora market and Make Up For Ever BoutiqueSephora:Responsible for pushing and representing the brand Educating clients on the brand by applying, showing techniques and custom makeovers Execute trainings as refreshers to the cast to maintain brand awarenessBuild relationships and inspire in-store cast to develop plans for.

New York, New York, US

MAKE UP ARTIST ON ONLINE BROADCAST SHOWS "TRADING SHOTS" WHEN FILMED IN NYC LOCATION

• To maintain all deals, launches and hires while performing all administrative duties for the
• executive director.
• I coordinated high volume retail launches for our main anti-aging truffle skincare products.
• Interviewed and hired freelance make up artist to represent and sell our branch in reputable
• department stores such as Henri Bendel and Fred Segal.
• CEW prep/application /sampling