Experienced Sales manager, product developer and professional makeup artist with a proven track record in the cosmetic manufacturing and beauty brand world. Skilled in product education, development, marketing, Sales, Management, Point of Sale (POS) Systems, Retail Sales, social media and marketing
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SpecialistAppleHightstown, Nj, Us -
Sales And Product Development ManagerDlab (Dermaceutical Laboratories) Feb 2022 - Sep 2023Teterboro, New Jersey, Us• Driving sales across East and West Coast accounts, serving as Head of Sale Generate newaccounts through face-to-face presentations and fostered client relationships.• Lead product development and collaborate closely with R&D for innovative solutions.• Certified all client submissions aligned with briefs (QIL, texture, color, scent, payoff).• Managed projects from conception to launch using Monday.com. Spearheaded trade shows likeCosmoprof, Makeup in New York & LA.• Collaborated with clients and brand PD teams on packaging, formulation, and marketing.• Oversaw company's social media channels and trade show setups/designs.• Meet with raw material suppliers• Meet with component manufactures•• Collaborated with R&D and Package Development teams for client-directed product development.• Created and executed launch timelines to ensure on-time project execution.• Generate new accounts through face-to-face presentations and fostered client relationships.• Certified all client submissions aligned with briefs (QIL, texture, color, scent, payoff).• National travel; client visit, trade shows etc. -
Manager, L&D Product Education : Color,Svl,Haircare & HolidayThe Avon Company Mar 2021 - Feb 2022New York, Ny, Us• Responsible for developing new and innovative product education,training, and sales activation for the Color, Haircare, and SVL (limited edition) categories of The Avon Company. • Create and facilitate national product education and sales activation to independent Representatives and Account Executives utilizing the following but not limited to:- AVON U modules- AVON U courses- Virtual Sales Meetings- Virtual Live Trainings (GoToWebinar, Zoom, Facebook Live, BeLive)- Training decks, Product 1-Pagers, Tip-Sheets• Create and lead presentations at national sales conventions (National Convention 2020, Kick-Off 2021). • Contribute strategic ideas and personal perspective to align with marketing, social media, national incentives, and recognition. Create spreads (1-2 pages) print and digital for educational selling content (national distribution) WHATS NEW representative magazine/guide. Create educational content for AVON.COM- Selling tips, Blogs, How To's• Maintain accurate travel, T&E, and personal expense budgets. -
Sales & Product DevelopmentTokiwa Cosmetics America Jun 2019 - May 2021East Hanover, New Jersey, Us•Work with R&D and Package Development teams on development of products as directed by clients.• conceptualizing products development internally and with clients.• Prepare package profiles briefs and consumer conception documents.• Meeting coordination, minutes & follow-ups• Communication Link (between the Sales Division & Operation teams)• Liaise with International Development Team• Performing sales presentations to perspective and current clients • Creation & Execution of launch timelines to track the progress of projects to ensure on-time execution.• Feasibility Cost estimates• Risk Analysis assessment & communication• Aesthetic/Color Approvals with Marketing• Value Analysis support to the divisions and operations• Research and Innovation coordination• Manage project work as necessary or required.• Interface with all manufacturing management and associated or related functional areas.• Ensure production is properly executed by establishing packaging standards and defect ranges with the customer.• Use appropriate verification techniques to manage changes in project scope, schedule and costs• Hold meetings with customer independently and with salespeople• Hold meetings with designers and engineers for renderings/sketches• Manage full turnkey projects including packaging development; formula development to ensure execution and delivery of products• Ensure clients abide by timing in both formula and packaging development• Develop and maintain a professional knowledge of new or emerging trends within the PD discipline.• Perform other duties as necessary or required. -
Makeup Artist & StylistGorgeous By Ginger Jan 2007 - Apr 2021*Personal styling from wardrobe/closets* professional certified hair and make-up providing Special FX, Bridal and special occasion makeup throughout the tri-state area. Film-Print-Sweet 16-Weddings-Ecomm etc
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Sales SpecialistDr. Dennis Gross Skincare Jan 2017 - Mar 2020New York, UsMarket Selling specialist -New Jersey & PASephora & Nordstrom (20k-40k events)Responsible for trunk shows in Nordstrom locations to execute sales goals Servicing clients by appointment and walk in with Facials including peels, mask and extractions in Nordstrom. Assisting AE and RM in Nordstrom private class and lecture with Dr. Dennis Gross by educating clients and creating best skin regimen for their skin type with one on one consultations Conducting In store BFD and trainings with sephora castBuilding relationships with cast, EDU and counter managers to successfully meet event and daily goals strategies -
Regional Account ExecutiveBriogeo Hair Care Aug 2018 - Sep 2019Miami Beach, Fl, Us• Create a solid call cycle to produce maximum sales for each individual store in the region by analyzing the sales by door and further implementing the best strategies for those specific areas/doors/region-while overseeing a team of 8• Accountability for sales figures at all points of sale within region• Sales and education support that makes a meaningful, lasting impact on store brand awareness.•Establishing and maintaining relationships with Regional, district and store management + cast to help develop brand performance and initiatives to surpass sales objectives at each point of sale• Managing, hiring and developing of territory ”event specialist” ie: Market Selling specialist/freelancer • Evaluate merchandising to ensure the Briogeo brand is represented at the most pristine and highest visual levels on all store Gondolas, Bays and end caps.• Create and execute impactful store events that meet brand standards that can in turn 360 clients into haircare• Strategically maintain company budget/allowance and company resources to accomplish results and end goals• Executing creativity and impactful brand focus day to help cast retain product information and brand DNA to impact and increase units sold• Participate on all social media levels to create brand awareness, promote store visits, trainings and newness• Creating an educational client experience by explaining the effectiveness of the Briogeo products not only verbally but demonstrating hair touch up’s , scalp and hair analysis. -
Elevated Color ArtistLvmh Perfumes & Cosmetics Oct 2014 - Oct 2018• Set daily appointments.• Conducting full face makeovers within 45-1 hr.• Assist store education leader in this location.• Assist with trainings of all new products and techniques to the entire cast.• In charge of "take it backs" and retention with all cast member.• Responsible for my AOP "areas of pride" which entails cleaning , up stock and merchandising my area. • Assist the SUBC facilitator in our weekly classes, teaching tips and tricks to the public.• Greet all clients who enter the store with enthusiasm.• Provide courteous, knowledgeable service to clients.• Determine client's needs and suggest products to meet their needs.• Communicate product knowledge to clients as appropriate.• Ensure that "in-depth" brand training is successfully completed for designated brand specialists.• Actively pursue additional product knowledge as needed.• Participate in inventory control.• Communicate inventory issues/concerns to Assistant Manager/Co- Manager/Store Manager.• Ensure compliance with sampling policies and procedures.• Be knowledgeable of special events/animations within the store.• Participate in programs to reduce shortage/loss. -
Coordinating Market Specialist Make Up ForeverLvmh Perfumes & Cosmetics Jan 2017 - 2018Selling specialist in NJ, PA & NY Sephora market and Make Up For Ever BoutiqueSephora :Responsible for pushing and representing the brand Educating clients on the brand by applying, showing techniques and custom makeovers Execute trainings as refreshers to the cast to maintain brand awarenessBuild relationships and inspire in-store cast to develop plans for achieving goalsReview and manage inventory to report back to Education and Artistry Executive Maintaining brand image via merchandising, cleaning , and organizing gondolas. BOUTIQUE:Executing assigned makes oversMaintaining store ascetic including; cleanliness, organization, product assortment etc.Meeting all sales goals and keeping conversion Enthusiastically greeting customers and gathering any product feed back Completing any task ask by boutique mangerAttract new clients with trendsetting image and exceptional application ability Create an amazing experience for all clients with exemplary customer serviceAssist in the execution of in store Sephora eventsExecute MAKE UP FOREVER signature techniques makeup applicationRecruit clients within the storeAchieve all sales goalsAttend training and development opportunities for the brand -
Contracted Makeup ArtistMajor League Gaming Feb 2018 - Aug 2018New York, New York, UsMAKE UP ARTIST ON ONLINE BROADCAST SHOWS "TRADING SHOTS" WHEN FILMED IN NYC LOCATION -
Coordinator/Market TrainerJulep Beauty Oct 2016 - Aug 2018 -
Brand Project ManagerSkin & Co Roma Jul 2013 - Dec 2013•To maintain all deals, launches and hires while performing all administrative duties for the •executive director. •I coordinated high volume retail launches for our main anti-aging truffle skincare products. •Interviewed and hired freelance make up artist to represent and sell our branch in reputable •department stores such as Henri Bendel and Fred Segal. • CEW prep/application /sampling •Used social media and other outlets to create brand awareness and promote on multi platforms•Handled high volume email and phone calls to coordinate meetings & special products orders for companies such as Birchbox, Glossy Box, Today show or CEW award goody bags•Proofing package copy-write•Worked closely with IT representative to make creatives for website.•Responsible for web orders, DHL, FEDEX,USPS and UPS shipments. •Duties also consisted of weekly visits to retail locations to preform audits, inventory, trainings and promote storewide incentives for employees and freelancers. To maximize sales goals
Ginger Fernandez Education Details
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American Intercontinental University UkVisual Communications
Frequently Asked Questions about Ginger Fernandez
What company does Ginger Fernandez work for?
Ginger Fernandez works for Apple
What is Ginger Fernandez's role at the current company?
Ginger Fernandez's current role is Specialist.
What schools did Ginger Fernandez attend?
Ginger Fernandez attended American Intercontinental University Uk.
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