Ginger Neal Email & Phone Number

New York, NY, US

San Francisco, CA, US

San Francisco, CA, US

Rochester, Minnesota, US

• Oversee revenue strategy and digital transformation. Day-to-day responsibility for the sales team and ad operations. Work with the corporate digital team assessing product roadmap and go to market strategy of new and.
• In December, revamped the recruitment channel with new digital features resulting in increase in average sale Y/Y by 50%..
• To maximize revenue and train sales, created small innovation teams to develop multimedia programs around selected supplements and sections.
• Reorganized sales teams and accounts to optimize sales efforts’ including redefining inside sales KPI’s, developed strategy around high potential categories and in the process of launching sales force automation.
• Created a local training roadmap for the sales team to develop digital skills. Currently rolling out Social Media, SEO basics and Analytics (Google and Social News Desk).

• Lion heart Digital (LHD is the largest US multicultural agency & digital publisher solution. For publishers LHD provides hosting and ad-serving, national sales, innovative products, auditing and reporting. For agencies.
• Hired digital national sales team and repositioned organization for integrated selling. Within 6 months went from zero revenues to $2MM plus digital run rate. Campaigns include WalMart (Direct), Wells Fargo (Acento).
• Restructured LHD's business strategy: technology, national sales, products and comScore unification. In 12 months grew publisher base 91% and audience by 379%. Publishers include the Washington Post, El Tiempo Latino.
• In collaboration with publications, created & syndicated content channels that were high interest to editors, audience and advertisers e.g. mamayfamilia.com, worldcup2014.com, blackhistory2014.com.
• To drive scale and increase national revenue unified the Hispanic and African American publications under ComScore creating two robust multicultural ad networks, EPMG Latino and EPMG United.
• Designed and executed a broad range of products and training for local publishers to optimize go-to-market sales approach.

Brooklyn, New York, US

impreMedia is the largest multimedia newspaper, serving over 15MM Latinos monthly. Operating 8 websites, Mobile Channels, APP’s and Social Media - delivering over 3.5 MM Latinos monthly with strong brands such as LaOpinion.com, ElDiarioNY.com plus a variety of targeted brands such as Vistamagazine.com serving over 3MM Latino women monthly. Recruited as SVP.

Riverside, CA, US

• ImpreMedia is the largest multimedia newspaper, serving over 15MM Latinos monthly. Recruited to develop and execute the digital vision, drive revenues, grow audience and identify market opportunity across the digital.
• Redesigned sites, revamped SEO framework, SEM strategy and implemented targeted content creation process increasing audience 400% in 18 months making impreMedia.com of the fastest-growing Latino website in the country.
• Launched promotional marketing, content marketing custom programs to develop community around advertiser brands and generate leads including content marketing for General Mills; Lead generation and content marketing.
• Developed CRM and data strategy to deepen audience insights. DB has grown 600% in 8 months.
• Developed mobile strategy and roadmap. Within 6 month 30% of audience accesses impreMedia via a mobile device.
• Created products, pricing and packaging strategies to obtain new customer segments and revenues, retooled sales organization across multiple properties increased local digital revenues 108% growth 2010 & 118% growth.

Aliso Viejo, CA, US

Assisted women owned technology firm in the restructuring of her business. Hired by the owner to refine and diversify the IMRI business and to help develop a formal business plan for a new subsidiary ATARAXIS.

CA

AIC is B2B Data and Research Company providing custom research, data and trending information to the auto industry servicing companies such as GM and JD Powers. Recruited to turnaround and develop the AIC business unit. Full P&L, strategic planning and operations responsibility with 40 direct reports. As member of the Autobytel executive management team.

Santa Ana, California, US

Positions focusing on New Media business formation, business development, sales & revenues, innovation & transformation, start-up opportunities and turn around.

Santa Ana, California, US

• After the merger of Modestyle Magazine (position noted below) Freedom reassigned me as CEO & President of myOC.com to turnaround OCRegister.com & myOC.com from $5M in losses prior year. Full P&L responsibility.
• Launched new multimedia enterprise programs including multi-state Las Vegas Live online channel, Health channel and Recruitment resulting in $4.3 million in new multimedia revenue.
• Created the cross market go to market strategy for Auto, Real Estate and Recruitment. In 4 months executed short-term tactical plan that included online/print products for employers targeted at blue collar and hourly.

Santa Ana, California, US

Responsible for networks, telephony systems and desktop support. Assessed, designed and implemented business technology requirements.- Designed, wrote business case and capital request for a new fiber optic network infrastructure both WAN and LAN- As part of the network capital request launched Internet 1991 as a test.- Setup new business process for.

Wrote the business plan for a turnkey eCommerce solution and fashion portal start-up working with a fashion magazine, MODE. Granted funding from Freedom Com. Full P&L and brand creation. Established a B2C fashion channel with a turn-key B2C storefront for designers and manufacturers. Setup a full-scale distribution center in Connecticut and a customer.

Executive Program - Journalism Fellow, Social Media

Executive Program, Mergers & Acquisitions

Executive Program, Creativity & Innovation In The Organization

Executive Program, Leading Organizational Change

Bachelor Of Science, Organizational Leadership