Oversee revenue strategy and digital transformation. Day-to-day responsibility for the sales team and ad operations. Work with the corporate digital team assessing product roadmap and go to market strategy of new and existing programs•In December, revamped the recruitment channel with new digital features resulting in increase in average sale Y/Y by 50%..•To maximize revenue and train sales, created small innovation teams to develop multimedia programs around selected supplements and sections. •Reorganized sales teams and accounts to optimize sales efforts’ including redefining inside sales KPI’s, developed strategy around high potential categories and in the process of launching sales force automation. •Created a local training roadmap for the sales team to develop digital skills. Currently rolling out Social Media, SEO basics and Analytics (Google and Social News Desk).

Lion heart Digital (LHD is the largest US multicultural agency & digital publisher solution. For publishers LHD provides hosting and ad-serving, national sales, innovative products, auditing and reporting. For agencies we are turnkey digital access to the largest Hispanic and African American newspaper group.LHD provides a complete digital solution with web, mobile and social media distribution, CMS, ad serving and an SEO framework. Audience development includes SEO tools & training for editors, search submissions, content & content marketing, an array of products,inbound lead management and auditing through ComScore. Recruited as President of Digital to roll up my sleeves and grow the business while providing developing the strategic road map.•Hired digital national sales team and repositioned organization for integrated selling. Within 6 months went from zero revenues to $2MM plus digital run rate. Campaigns include WalMart (Direct), Wells Fargo (Acento), State Farm (Novus Media), Sprint and many more.•Restructured LHD's business strategy: technology, national sales, products and comScore unification. In 12 months grew publisher base 91% and audience by 379%. Publishers include the Washington Post, El Tiempo Latino; LA Times, Hoy; Dallas Morning News, Al Dia; Houston Chronicle, La Voz; and many more.•In collaboration with publications, created & syndicated content channels that were high interest to editors, audience and advertisers e.g. mamayfamilia.com, worldcup2014.com, blackhistory2014.com.•To drive scale and increase national revenue unified the Hispanic and African American publications under ComScore creating two robust multicultural ad networks, EPMG Latino and EPMG United. •Designed and executed a broad range of products and training for local publishers to optimize go-to-market sales approach.

impreMedia is the largest multimedia newspaper, serving over 15MM Latinos monthly. Operating 8 websites, Mobile Channels, APP’s and Social Media - delivering over 3.5 MM Latinos monthly with strong brands such as LaOpinion.com, ElDiarioNY.com plus a variety of targeted brands such as Vistamagazine.com serving over 3MM Latino women monthly. Recruited as SVP Integrated Sales to develop product roadmap and the rollout of sales initiatives to the LOC’s. Within 8 months promoted the SVP, Digital to develop and execute the digital vision and business plan, rapidly grow sustainable revenues and audience, drive innovation, identify and execute strategic partnerships to position for funding or acquisition. Full P&L responsibility- Introduced new product lines including resulting in over 108% of local revenue growth 2010 & 118% growth 2011 - Revamped SEO framework, SEM strategy and implemented content creation based real time search –increased traffic 400% in 18 months.- Developed the data services & intelligence strategic plan to more effectively engage audience and grow direct marketing. In 8 months there has been a 600 fold growth in the database.- Launched mobile - 30% of audience now mobile. - Launched content marketing

ImpreMedia is the largest multimedia newspaper, serving over 15MM Latinos monthly. Recruited to develop and execute the digital vision, drive revenues, grow audience and identify market opportunity across the digital platforms to position impreMedia for funding or acquisition. Full P&L responsibility. Acquisition completed May 2012• Redesigned sites, revamped SEO framework, SEM strategy and implemented targeted content creation process increasing audience 400% in 18 months making impreMedia.com of the fastest-growing Latino website in the country.• Launched promotional marketing, content marketing custom programs to develop community around advertiser brands and generate leads including content marketing for General Mills; Lead generation and content marketing for Golden Boy. • Developed CRM and data strategy to deepen audience insights. DB has grown 600% in 8 months. • Developed mobile strategy and roadmap. Within 6 month 30% of audience accesses impreMedia via a mobile device. • Created products, pricing and packaging strategies to obtain new customer segments and revenues, retooled sales organization across multiple properties increased local digital revenues 108% growth 2010 & 118% growth 2011. National digital revenues doubled Q3 & Q4 2011 over Q1 & Q2 2011 with overall Y/Y rev. growth of 69% and 34%.

Assisted women owned technology firm in the restructuring of her business. Hired by the owner to refine and diversify the IMRI business and to help develop a formal business plan for a new subsidiary ATARAXIS.

AIC is B2B Data and Research Company providing custom research, data and trending information to the auto industry servicing companies such as GM and JD Powers. Recruited to turnaround and develop the AIC business unit. Full P&L, strategic planning and operations responsibility with 40 direct reports. As member of the Autobytel executive management team assessed new business opportunity and supported M&A planning and review. - Within 10 months stopped downward trend of 20% reduction in revenues and 10% shrinkage in customer base by leveraging existing products in new markets. Within one year increased customer base by 22% and shifted from losses in Q3 2003 to 14.5% contribution by Q1 2004 with an estimated total contribution of 19.1% 2004. - Expanded lines of business by repositioning data product and enabling AIC to expand into new markets picking up Yahoo and MSN as part of the AIC customer base. - Developed business plan and data strategy to centralize data hub leveraging ABTL and AIC data assets.

Positions focusing on New Media business formation, business development, sales & revenues, innovation & transformation, start-up opportunities and turn around.

After the merger of Modestyle Magazine (position noted below) Freedom reassigned me as CEO & President of myOC.com to turnaround OCRegister.com & myOC.com from $5M in losses prior year. Full P&L responsibility, strategic planning and operations. Supervised 110 associates. After 10 mo. promoted with additional responsibilities to Managing Director Enterprise Business, Freedom Metropolitan Division (Metro) and VP of Business Development for Freedom Orange County Information. As Managing Director, worked with publishers and local teams at the Orange County Register, Colorado Springs Gazette, East Valley Times, Mesa Arizona to develop and execute a strategic roadmap for a digital and cross market, cross product opportunities for the Freedom Metropolitan Division. As VP Business Development Freedom Orange County, increased scope beyond digital brands to oversee business development for FOCI and lift $350M in revenue through, new lines of business, expanded distribution, new platforms and partnerships. Operations included the orange County Register Newspaper, niche magazines and a golf channel. Leveraged the myOC staff plus 8 OCR Bus dev team. Reported to the CEO of the Metro Division. As Managing Director and VP of Bus. Dev. • Launched new multimedia enterprise programs including multi-state Las Vegas Live online channel, Health channel and Recruitment resulting in $4.3 million in new multimedia revenue.• Created the cross market go to market strategy for Auto, Real Estate and Recruitment. In 4 months executed short-term tactical plan that included online/print products for employers targeted at blue collar and hourly employees plus other multimedia recruitment products. Phase 1 rollout resulted in $2.5M of new revenues.

Responsible for networks, telephony systems and desktop support. Assessed, designed and implemented business technology requirements.- Designed, wrote business case and capital request for a new fiber optic network infrastructure both WAN and LAN- As part of the network capital request launched Internet 1991 as a test.- Setup new business process for customer support and tracking- Wrote the business case and launched new telephony systems, including phone system, ACD&UCD, automated telemarketing and IVR

Wrote the business plan for a turnkey eCommerce solution and fashion portal start-up working with a fashion magazine, MODE. Granted funding from Freedom Com. Full P&L and brand creation. Established a B2C fashion channel with a turn-key B2C storefront for designers and manufacturers. Setup a full-scale distribution center in Connecticut and a customer service center in Texas. Reported to the board of investors and to the president of the magazine division. Met goal to sale in 2 years. -Partnered with over 42 manufacturers including Dana Buchman, Eileen Fischer and Adrienne Vittadini and put on a runway show in the streets of NY. Fox put MS on TV for a live show. In 5 mo.s were larger than both major competitors combined. - Hosted fashion show live on Fox News.