Ginger Nixon Email & Phone Number

San Francisco, Ca, Us

Results-oriented Go-To-Market (GTM) and field marketing leader overseeing OpenSpace’s North American General Contractor and Named Accounts teams, leveraging AI-powered reality capture technology to reshape site documentation. Known for building high-impact programs that elevate demand generation, expand market reach, and drive sustained revenue growth.• Strategic Program Development: Orchestrate large-scale, data-driven sales and marketing programs, driving a 25% increase in demand generation and accelerating pipeline growth by 30%, culminating in an $8M revenue surge within a fiscal year.• Cross-functional Collaboration: Partner seamlessly with digital marketing and sales teams to optimize the marketing mix, achieving a 25% rise in sales-qualified leads and bolstering pipeline strength.ABM Leadership: Spearhead ABM campaigns across all funnel stages to secure key accounts and increase market penetration, successfully reducing the sales cycle and enhancing brand positioning.• Pipeline and Conversion Optimization: Leverage funnel analytics to increase lead progression and improve conversion rates while carefully managing LTV/CAC, enhancing long-term revenue growth.• Sales Alignment and Enablement: Collaborate closely with Sales Operations and Sales Enablement, training teams on effective tools and processes to ensure revenue targets are met consistently.

Sparta, North Carolina, Us

I enjoyed working with the Amano Pioneer Eclipse team, product line and customers so much, that I was fortunate enough to stick around, even after I accepted a role with a new company. I helped to grow the Facebook and Instagram channels for both Pioneer Eclipse and American Sanders. I got to communicate directly with customers and end users through both the company channels and through industry groups and forums.

Sparta, North Carolina, Us

Managed a team responsible for the overall marketing strategy for three unique manufacturing businessunits, including Pioneer Eclipse, American Sanders and Amano Environmental. Collaborated with Sales,Product and R&D teams to effectively launch go-to-market strategiesKey Achievements:• Led a complete rebranding of three business units, unifying disparate brands into a brand family; logodevelopment, websites, literature, signage and products branding (300+ unique products)• Developed, implemented and managed the American Sanders training program for end users; recruitedand hired one of the industry’s leading professionals to serve as Training Manager in the US and APAC• Created and managed an inside sales role to aid in driving increased sales through independent rentalchannels• Provided marketing services and sales support which aided in the growth of private label business by 30% annually• Drove the mission to reengage and increase loyalty of the American Sanders brand, post-acquisition• Retained on a contract basis to maintain social media presence for both American Sanders and PioneerEclipse

Winston Salem, Nc, Us

Tasked by TrueLook’s owner to build a partnership program to target B2B channel sales opportunities and promote product growth for our AEC (Architecture, Engineering and Construction) customer base.Key Achievements:• Developed referral and reseller program strategies to drive demand generation and customer growth• Worked with sales operations and Salesforce teams to deliver reporting dashboards and metrics for executive leadership team• Targeted and established relationships with strategic partners in order to expand SaaS product capabilities and offerings• Trained sales teams to demo integrated partner solutions during the SaaS sales process

Winston Salem, Nc, Us

Established overall marketing & communications strategy, as well as product marketing plan. Led content creation, social media, trade show planning, and overall brand strategy. Analyzed market and competitivelandscape to inform marketing & sales process.Key Achievements:• Developed and executed GTM strategies and supported cross-functional teams in the successful adoption of solutions• Launched content marketing program to grow brand recognition, lead generation and improve customer engagement• Maintained a deep product expertise and served as subject matter expert for products and integrations• Optimized website pages resulting in an organic SEO growth rate of more than 20% over 12 months• Supported the executive and sales teams with custom presentations• Planed and managed trade shows, industry conferences and customer / company events• Lead initiatives that contributed to 40% year over year sales growth

Winston Salem , Nc, Us

Successfully managed key client relationships, including that of TrueLook, to develop innovative marketing plans to grow client business. Mentored clients through brand strategy sessions to determine their unique story and positioning. Collaborated with the creative team to deliver results exceeding client expectations.Key Achievements:• Increased sales growth through new business development & client onboarding• Managed internal marketing and lead generation programs to grow new agency business• Led clients through the successful execution of new branding and go-to-market strategies• Championed the agency rebranding from Onramp Creative to The Grove• Key clients including TrueLook, Bloq, Chamber of Digital Commerce, Omniex

Chicago, Il, Us

{Marketing & Communications Manager: October 2010 - June 2011}{Marketing & Communications Coordinator: September 2008 - October 2010}Managed agency relationships, budgets and timelines to establish and carry out marketing campaigns and PR strategies targeting B2B SaaS customers. Produced press releases, content and created mediaopportunities with key trade and business media analysts. Managed lead generation activities includingcontent marketing, webinars and email marketing.Key Achievements:• Increased media coverage by over 100% in the first year.• Collaborated with global marketing teams to establish and promote corporate brand throughout Europeand APAC• Organized and directed speaking panels for annual user’s conference events• Managed Analyst Relations Program

• Helped to design and execute sales strategy to grow the company from a start-up to over 130 business members in less than 15 months• Improved website traffic with search engine marketing, SEO and Internet advertising that resulted in 2000% increase in web site hit rate• Engaged current and potential clients to increase membership and brand-awareness• Managed all relationships with media outlets including TV, radio and print as well as other outside vendors such as advertising and public relations agencies • Responsible for creating and managing e-marketing campaigns and e-newsletters • Planned and coordinated company events, member functions and networking meetings• Responsible for tracking sales opportunities and member activities• Maintained and updated company website

Raleigh, North Carolina, Us

• Responsible for the internal scheduling and accountability of all work throughout this advertising agency• Reduced hundreds of overdue jobs and tasks by 85% within 4 months• Improved on-time delivery of projects from 50% to over 75%• Managed lead-times between account service, media, creative and production departments as well as kept each department informed of the status of all agency work • Coordinated meetings as well as company events and projects

Durham, Nc, Us

• Worked with the sponsorship department to manage post-season special events including career expos and company functions as well as yearly baseball camps• Developed marketing campaigns and created various advertising pieces and print ads which lead to record attendance for the club• Designed video board graphics, player headshots, web banners and information for the team website• Assisted with the creation and distribution of e-newsletters and game previews• Managed the branding strategy for all company marketing efforts

Raleigh, Nc, Us

• Assisted in developing and implementing a brand strategy for the company• Designed and laid out ads, direct mail, advertising and promotional pieces• Helped to fill more than ten student housing facilities to capacity through new marketing efforts • Developed presentation portfolios and other materials for clients and investors

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Bs, Business Management, Concentration In Marketing