Ginger Silverman M.F.A. Email and Phone Number
Ginger Silverman M.F.A. work email
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Ginger Silverman M.F.A. personal email
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As the Senior Vice President of Marketing Communications at Ember Education, I lead the digital marketing strategy and execution for a network of higher education institutions that serve nontraditional and online learners across the country. I am a Certified Digital Marketing Professional (CDMP) with over 20 years of experience in driving growth, conversion, and awareness for multi-unit and online businesses in various industries.My core competencies include developing and implementing effective marketing campaigns across digital channels, optimizing conversion metrics and funnel activity, managing creative direction and brand identity, and collaborating with internal and external stakeholders and partners. I have a passion for creating and delivering innovative and impactful marketing solutions that align with the mission and vision of Ember Education and its affiliates. I also leverage my academic background and expertise in creative writing and non-fiction as an adjunct professor at UMass Global, where I teach marketing, MBA, and organizational effectiveness courses.
Ember Education - San Joaquin Valley College, Inc.
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Senior Vice President MarketingEmber Education - San Joaquin Valley College, Inc. Mar 2024 - PresentVisalia, California, Us
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Vice President Of Marketing CommunicationsEmber Education - San Joaquin Valley College, Inc. Oct 2018 - PresentVisalia, California, Us
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Member Of BoardTrilogy Financial May 2018 - PresentIrvine, California, Us -
Adjunct Professor - Marketing, Mba, Organizational EffectivenessUmass Global Jun 2009 - PresentIrvine, California, UsFormerly Brandman University, part of the Chapman University SystemA regionally accredited, nonprofit affiliate of University of Massachusetts, serving the nontraditional learner through multiple modalities including online, competency-based, and hybrid. -
Vice President Brands & CampaignsBehr Paint Nov 2017 - Oct 2018Santa Ana, California, Us -
Vice President Marketing (Cmo)Argosy University Jul 2015 - Nov 2017Orange, Ca , Us -
President - Business Strategy And MarketingAha! Unlimited Consulting, Inc. Mar 2009 - Nov 2017Orange County, Ca, UsAha! Unlimited Consulting, Inc.an incubator for creative marketing and communication ideas, with a whole lot of strategic thinking thrown in for good measure, Aha! offers just what the name implies: Insights, creative ideas that are executable and results-based and business building contributions while having a whole lot of fun. From a marketing perspective, it just doesn't get any better than that. -
Co-FounderDream Diabetes Jun 2011 - 2016
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Interim PresidentGolden Communications May 2014 - Mar 2015GoldenComm is a strategic technology firm headquartered in Orange County, CA. The company has about 50 wildly-talented people who specialize in most all things Internet (e.g. website design, programming, SEO, eCommerce, measurement). More than 400 companies rely on GoldenComm for their web and marketing strategy and execution.Through partnerships and our in-house development talent, Golden Communications provides complete solutions for small-to-medium-sized companies. Some of these solutions are (but not limited to):Web Site Design and ProgrammingEcommerce Web DesignSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Custom Application DevelopmentIdentity Packages and SolutionsMarketing AutomationSocial Media strategyWe design web sites and solutions for our clients, not for us. This means that we expect to make you money, save you time and help you better service your customers. If we don't think we can help you achieve an ROI on your project, we'll tell you straighaway.If you want to have one of the best Orange County web design teams working for you, contact us via our online form or give us a call at 949 574 5500.
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Chief Marketing Officer - Branding, Acquisition/Retention Strategist, Sem/SeoSpectrum Athletic Clubs May 2010 - Sep 2012UsLaunched new brand strategy and lead generation campaign that resulted increased market awareness and +10 percent increase in leads and conversion. Created web strategy, re-engineered marketing support department. Aligned sales, marketing and member services efforts to enhance profitability and member experience. -
Senior Vice President MarketingLindora Medical Weight Loss Dec 2002 - Feb 2009UsAchieved the creation and launch of a national sales, marketing and business development infrastructure to support this $44M business focused on women’s health issues and non-urgent acute care.• Spearheaded the development of an online weight loss program, e-commerce store, a centralized database system, e-commerce technology, brand recognition, and strategic alliances throughout the medical community. • Conceptualized and launched Lindora Health Clinics (California’s first non-urgent care clinic) within nine Rite Aid Pharmacies, creating a new profit center while driving brand expansion. • Negotiated and secured contract with Rite Aid Pharmacies to sell through Lindora branded products across 450 retail stores, generating $3+ million of additional revenue within the first year while increasing Rite Aid’s market basket five times.• Pioneered national brand marketing, advertising and business development initiatives that delivered double-digit year after year growth five consecutive years, positioning company for profitable sale.Responsible for all strategic and tactical marketing and new business development for 35 clinic network located throughout Southern California, including advertising, in-clinic point of purchase materials, newsletter, customer relationship management. Responsibilities expand globally via the website and interactive marketing initiatives. In addition, oversees customer call center and internet sales, resulting in average 20% sales increase 03 - 06. Launched national Rite Aid initiative including Lindora Health Clinic, the first mini-clinic in Southern California in October, 2006. -
PrincipalAha! Unlimited Consulting, Inc. Jan 2002 - Dec 2002Founding partner of marketing and communications consulting firm. Primary role as marketing strategist and planner, motivational speaker, communications writer, executive coach. Clients include both private and public sector organizations, specifically Lindora Medical Weight Loss Clinics, Coldwell Banker, Bridge Coaching Institute, Adams Steel Inc., PW Construction, American Psychological Association, American Cancer Society. Board Member for Young Musicians Foundation, a 50-year-old organization dedicated to providing financial and practical assistance to emerging young musicians throughout the Los Angeles community, Member of Komen for the Cure Orange County.
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Vice PresidentHome Base/House2Home Mar 2000 - Dec 2001Reporting to CEO, responsible for strategic marketing and communications planning and execution for a $1.5 billion, multi-unit retail warehouse new concept conversion in 10 western states. Including consumer marketing and advertising, customer relationship database management, retail print, public relations, promotions, event marketing, ethnic marketing outreach, website and e-commerce strategy, credit programs. Launched new category brand marketing strategy for home furnishings warehouse concept. Executive responsibility for all consumer, business-to-business and company communications.
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Senior Vice President And CmoPrudential Real Estate And Relocation Apr 1995 - Dec 1999Executive Leadership Team member reporting directly to Company President. Directed cross-functional group for multi-national franchising organization ($45 billion in gross annual sales). Senior management authority for the company’s marketing, customer database management, brand identity, marketing research and planning, conferences and awards, customer satisfaction, corporate communications, and sales support. Led staff of 45 with ultimate responsibility for $12 million departmental budget. Assumed senior level representation and collaboration with parent company’s (Prudential Insurance Company of America) enterprise-wide initiatives in the areas of divisional cross-selling, customer database direct marketing and Corporate brand repositioning. Throughout tenure exceeded individual, department, and Company goals every year.
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Senior Director Advertising And PromotionTaco Bell Feb 1993 - Mar 1995Irvine, Ca, UsPromoted and relocated by parent company, PepsiCo Inc., to Taco Bell Corporate headquarters. Responsibility for directing all US advertising and promotions for 4400 unit category leader. Senior level leadership for brand positioning, creative development and production, and sales promotion strategy for company with annual sales of $4.7 billion and $180 million annual advertising budget. Specific focus also involved in-store point-of-purchase, corporate logo development, packaging, and kid’s marketing. Managed successful rollout of all brand identity applications throughout system in 18-month time frame. Responsible for directing advertising and promotional plan for Taco Bell retail packaged foods product line through both test market and national rollout phases. -
Senior Director Advertising And Event MarketingPizza Hut May 1988 - Feb 1993Plano, Tx, UsRecruited to global headquarters of $7 billion PepsiCo, Inc. to assume responsibility for management of all brand advertising and sales promotions for the chain of 6,000 North American restaurants. Directed three national agencies in the development of television, radio and print advertising campaigns. Directed all creative strategies for in-store point-of-purchase materials, exterior signage and package design. Responsible for system-wide implementation of promotional tie-ins with Disney, NCAA, and King World, including the two most successful kids’ promotions in Pizza Hut history. Oversaw management and strategic integration of 27 local ad agencies responsible for program implementation in 175 US markets. -
Account SupervisorOgilvy & Mather May 1982 - May 1988New York, Ny, UsPrimary function was supervision of agency account team for client Mattel, one of Ogilvy & Mather Worldwide’s largest international clients. Assigned specifically to Barbie brand – a category dominator generating over $800 million in annual sales with an advertising budget of $80 million. In addition, directed advertising creative strategy and production for secondary Mattel product lines: girl’s toys, activity toys and games, preschool, plush and corporate. Responsibility for Mattel’s annual advertising budget in excess of $110 million. Additionally, assigned to other key clients including Baskin-Robbins, Creamland Dairies, American Express, Korean Air and Silver Reed Electronics. -
Account ExecutiveCarlson, Liebowitz & Olshever Jan 1980 - May 1982Recruited to fast-growing, independent advertising agency. Broad day-to-day responsibility for managing agency’s most significant account, Merle Norman Cosmetics/US and Canada. Coordinated development and execution of annual television and print advertising plan including media, creative production, trade show presentations, sales promotions, merchandising materials and new product development.
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Account ExecCarlson Liebowitz And Olshever 1980 - 1982
Ginger Silverman M.F.A. Skills
Ginger Silverman M.F.A. Education Details
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Chapman UniversityEnglish And Communications -
Antioch UniversityCreative Non-Fiction
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Kinston High SchoolEnglish
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Antioch University-Los AngelesNon-Fiction Creative Writing
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Antioch University-Los AngelesCreative Writing
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Antioch UniversityCreative Non-Fiction
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Antioch University-Los AngelesCreative Writing
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Antioch University-Los AngelesCreative Writing
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Antioch University-Los AngelesCreative Writing
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Antioch University-Los AngelesCreative Writing
Frequently Asked Questions about Ginger Silverman M.F.A.
What company does Ginger Silverman M.F.A. work for?
Ginger Silverman M.F.A. works for Ember Education - San Joaquin Valley College, Inc.
What is Ginger Silverman M.F.A.'s role at the current company?
Ginger Silverman M.F.A.'s current role is SVP of Marketing Communications at Ember Education with expertise in branding, performance marketing, and new business development.
What is Ginger Silverman M.F.A.'s email address?
Ginger Silverman M.F.A.'s email address is gi****@****ora.com
What is Ginger Silverman M.F.A.'s direct phone number?
Ginger Silverman M.F.A.'s direct phone number is +194953*****
What schools did Ginger Silverman M.F.A. attend?
Ginger Silverman M.F.A. attended Chapman University, Antioch University, Kinston High School, Antioch University-Los Angeles, Antioch University-Los Angeles, Antioch University, Antioch University-Los Angeles, Antioch University-Los Angeles, Antioch University-Los Angeles, Antioch University-Los Angeles.
What skills is Ginger Silverman M.F.A. known for?
Ginger Silverman M.F.A. has skills like Marketing Strategy, Strategy, Marketing, Social Media Marketing, Leadership, Strategic Planning, Marketing Communications, Advertising, Management, Team Leadership, New Business Development, Public Relations.
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