I was responsible for planning and executing marketing content and editorial calendars for five organizations. As managing editor, I ensured clear, cohesive communications in all B2B messaging and cultivated brand awareness. I also managed cross-functional relationships with executive leadership in order to achieve marketing goals and financial benchmarks.

In this role, I showcased financial impact through compelling storytelling. Generating content for print, web, social media, newsletters, and film, I directed creative solutions in order to maximize efficiency and meet annual marketing and fundraising goals. I also recruited and managed a team of contract employees.

In this position, I managed projects with creative teams to produce brochures and print collateral as well as website content, email marketing campaigns, and storytelling initiatives. I also partnered with an external agency to rebrand organizations with new logos, updated websites, and revised messaging. This led to establishing an updated, new tone and voice throughout all internal and external messaging.

I cultivated relationships with clients by creating cohesive collections of clothing to match their personal preferences and inspire them to look, feel, and be their best selves. I creatively solved problems based on client feedback in order to continually meet sales targets and company metrics.