Ginger Turner Email & Phone Number

Colorado Springs, Colorado, United States

Denver, Co

Lakewood, Co

-- Generate annual financial projections for sales proposals and provide strategic recommendations to existing and prospective clients. Build new business, manage customer care team and create/ manage innovative “green” programs to increase visibility and market share.-- Perform solar site assessments and collect relevant solar, electrical and structural data to build and establish best practices/protocols. Generate solar assessment reports, bid sheets and proposals that reflect cost estimates and proposed pricing for presentation to customers. -- Develop and execute US Marketing Plan that, while adhering to established corporate (Spain based) guidelines, is adapted for US market conditions and American purchasing idiosyncrasies. -- Write, edit and proof all communications exposed to the US region, including; press releases, advertisements, articles, PowerPoint presentations, social media communications, web content and media interviews.-- Perform offsite/onsite conference coordination (10-15 conferences worldwide).

Denver, Co

-- Develop and implement, previously non-existent, marketing/sales plan in order to justify companywide expenditures, increase client base, and identify new emerging markets.-- Redesigned Western’s website, www.werc.com, in 2013. Key strategies included; redesigning content to specifically target and address the needs of Western’s two separate, yet equally important, target markets; utilizing calls to actions hot zones to simplify and stream line the clients experience; and efficiently manipulating keyword management techniques and social media promotions to collect internet user stats and refine SEO management.-- Create/update/maintain all Western’s promotional materials, including, internal and external brochures, print and online advertisements, bi-weekly social media and blog articles, press releases, monthly email blasts, quarterly newsletters, and annual fee schedule updates.-- Design educational curriculum for in-house presentations and out-of-state industry events. Responsibilities include, researching and deciding what topics will be presented based on industry trends and interest; creating PowerPoint presentations, handouts and attendee packages; negotiating with industry associations to secure speaking positions and/or organizing the rental of auditorium space, and being the central liaison between employees, insurance adjusters, attorneys and industry reps.-- Plan and execute Western’s appearance at 20-25 trade shows across the US annually; attendees range from 250 to 5,000. Also responsible for trade show related duties such as purchasing/redesigning banners and booths, managing sponsorship programs, purchasing promotional giveaways, and creating collateral materials all in a manner consistent with firms marketing message and budget.-- Generate new business through email communications, networking events and trade shows, individual client lunches and dinners, internet research, and reestablishing relationships with dormant contacts and leads.

Denver, Co

-- Create and manage all marketing campaigns, including: mail campaigns, banner ads, social media promotions and e-commerce sale events. Over a 2 year period, these campaigns increased net sales by 27% while decreasing marketing expenditures.-- Design and distribute brochures, catalogs, quarterly newsletter, press releases and all collateral materials for online and print advertisements. -- Plan and execute Avsoft’s appearance at annual tradeshows, in both national and international arenas. Oversee travel arrangements, booth setup, schedule client meetings, and manage the assisting sales team. Design booth banners, programs, and brochures in a manner consistent with Avsoft’s marketing message and corporate image.-- Manage all parts of customer/account relations (both B2B and B2C) from initial contact through final sale; implement courseware training and procedures; managed account receivables, product shipments, IT support and followed up with all clients throughout these processes.-- Increased customer base 15% by: initiating a new “Startup Sales” program for tradeshow contacts, reestablishing relationships with cold leads and providing exceptional customer service. Moreover, captured the largest anchor customer in Avsoft’s history, generating $300,000 in revenue, and powerfully reaffirming Avsoft’s brand recognition within the aviation training industry in general, and with Canadian training centers specifically.-- As head of the New website/SEO team, created the company’s new website, www.avsoft.com. Direct contributions include: creating the website’s theme/layout, designed new logo, and write/update/ maintain website content. Responsible for collecting internet user stats and purchasing habits in order to project trends, identify new lateral markets, and increase client base.-- Increased website traffic by 43% after two years by utilizing keyword management techniques, SEO and social media promotions.

Greater Denver Area

-- Worked parallel with Cynthia Kostka (CEO of Denver’s first and oldest PR firm, Kostka-Gleason Communications) in planning and implementing public relation activities for various business.-- Assisted in the creation of print and broadcast advertising campaigns. -- Created “Media Kits” containing press releases, brochures, and other promotional materials in order to convey vitalinformation, regarding our customer’s business/organization, to the media.-- Developed and distributed print, television, and radio advertisements to appropriate media outlets. Solicited and leveraged bids from various vendors.

Brighton, Co, Usa

-- Worked directly with marketing directors to promote Platte Valley Medical Center (PVMC), its new location, and its multiple product and service lines. Designed and distributed flyers, brochures, newsletters, and advertisements internally through cross-functional departments, and externally for local and regional media. Update and maintain website content.-- Held Promotions Coordinator chair on the PVMC Foundation’s New Hospital Development Board. Assisted in the planning and execution of; * “A Night to Remember;” VIP gala; 1,500 attendees, raised $1.2 million. * Community wide open house; 7,000 + attendees, raised $2.7 million. * Art Auction; 2,000 attendees, raised $250,000. -- Successfully coordinated and executed annual promotional events, including: the 9Health Fair and the Brighton Chamber of Commerce’s Golf Tournament. Organized community events in which PVMC was a sponsor, such as the Adams County Fair (largest fair in CO), Weld County Concert Series & Rodeo, and the Pioneer Arts & Music Festival.-- In all, raised $8.1 million to develop the new PVMC Hospital; exceeded initial goal by $1.1 million.

Greater Denver Area

-- Created and successfully implemented marketing proposal, for the Gypsy Kings Concert. Proposal contained thoroughly developed sales, advertising, positioning, and media management strategies.-- Recruited and managed a sales team to assist in the physical selling of concert tickets.-- Contracted businesses to sponsor the concert; top sponsors acquired were Coors Brewing Company and Kosy 103.3.-- Evaluated numerous restaurants to establish a viable location for the “VIP Pre-party.” Supervised vendors, wait staff, and volunteers alike, through set-up and execution of the party; attendees totaled 1,320.-- Tripled fundraising goals by raising over $55,000 for Metropolitan State University scholarships.