Ginger Barrientez

Ginger Barrientez Email and Phone Number

Director Enterprise Account Based Marketing @ CareAcademy.com
McKinney, TX, US
Ginger Barrientez's Location
McKinney, Texas, United States, United States
Ginger Barrientez's Contact Details
About Ginger Barrientez

Ginger Barrientez is a Director Enterprise Account Based Marketing at CareAcademy.com. She possess expertise in trade shows, meeting planning, marketing, contract negotiation, event planning and 45 more skills. Colleagues describe her as "I have had the pleasure of working with Ginger for the last year after she took over NIADA's annual event hosted at Caesars. Producing a program when you have inherited pre-negotiated contracts is not easy, but Ginger's sharp sense and eye for detail challenged us to review and in some instances modify those contracts for the better. Her positive, upbeat personality makes it a pleasure to work with her even when she is challenging you on a point of negotiation. She is always asking questions and striving to learn more and further herself in her career. She is fun and energetic and truly a pleasure to partner with on a program.", "Have had the opportunity to work with Ginger in numerous capacities and she is an accomplished meeting professsional with a zest for life and excellence that is contagious. Ginger has worked both in the corporate and asssociation meeting planning side as well as the supplier side with Freeman Decorating, making her a rare asset to any organization she works with. She has a customer-centric focus that puts everyone at ease even in challenging situations, causing others to strive for the same success and end results.", and "Ginger and I worked together over the last two years in our companies meetings department. Each year our company sponsors two major client meetings/shows. During the prepatory phases, I found Ginger to be very detail oriented in her approach to her responsibilites, extremely easy and fun to work with and very intelligent. Once on site for the shows, her energy, enthusiasm and diligence in making the meeting/show a success was unbridled. She was an integral part of our team and is sorely missed. Bill Holland"

Ginger Barrientez's Current Company Details
CareAcademy.com

Careacademy.Com

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Director Enterprise Account Based Marketing
McKinney, TX, US
Ginger Barrientez Work Experience Details
  • Careacademy.Com
    Director Enterprise Account Based Marketing
    Careacademy.Com
    Mckinney, Tx, Us
  • Careacademy.Com
    Director Enterprise Account Based Marketing
    Careacademy.Com Apr 2022 - Present
    Boston, Ma, Us
  • Payer Compass
    Director Of Marketing
    Payer Compass Dec 2016 - Mar 2022
    Plano, Texas, Us
    -Brand architect for suite of software and cloud-based solutions and patient services. -Develop go to market strategy – define markets, personas, messaging, sales enablement tools and ID effective marketing channels for delivery. -Manage bifurcated market environment, building marketplace presence in one, while growing and maintaining brand equity in the other segment. -Develop sales materials and audience education content – sales slicks, fact sheets, pitch decks, product videos, client case study content, instructional videos, infographics and promotional items. Lead comprehensive product launch for subscription-based, online solution. -Successfully rebranded three-part service + cloud solution into one go-to-market offering. -Create operational efficiencies across Sales, Marketing, Operations and Finance – adoption of Salesforce and Pardot; and process definition for collecting client feedback and RFP management.-Forge valuable relationships with business partners and clients to further marketing and business development opportunities. -Oversee 40+ inbound and outbound campaigns that resulted in 33% lead conversion to an opportunity during 2020. -Drive targeted digital strategy; one-year impact: increased bounce rate 12%, direct traffic 17%, referral traffic 68% and social 95%. -Manage media presence and press releases. Support business development resulting in YOY revenue generation – 180% for 2017 – 2018 and 35% for 2018 – 2019.
  • Conifer Health Solutions
    Manager, Marketing And Events
    Conifer Health Solutions Aug 2015 - Nov 2016
    Frisco, Texas, Us
    Host client user conference, company annual meeting and national sales meeting working across multiple teams and organization hierarchy. Role includes sourcing, contract negotiations, program and timed agenda creation, marketing communications, speaker training and budget management. Execute go to market strategy through product/event alignment, selecting product-appropriate events and sponsorships to support the sales pipeline. Measure and report event ROI. Assist in marketing communication copywriting and editing. Establish online company store including platform implementation, operational processes, billing and employee adoption.
  • Beauticontrol
    Senior Manager, Marketing And Events
    Beauticontrol Feb 2013 - Jun 2015
    Carrollton, Tx, Us
    Brand architect for suite of software and cloud-based solutions and patient services. Develop go to market strategy – define markets, personas, messaging, sales enablement tools and ID effective marketing channels for delivery. Manage bifurcated market environment, building marketplace presence in one, while growing and maintaining brand equity in the other segment. Develop sales materials and audience education content – sales slicks, fact sheets, pitch decks, product videos, client case study content, instructional videos, infographics and promotional items. Lead comprehensive product launch for subscription-based, online solution. Successfully rebranded three-part service + cloud solution into one go-to-market offering. Create operational efficiencies across Sales, Marketing, Operations and Finance – adoption of Salesforce and Pardot; and process definition for collecting client feedback and RFP management. Forge valuable relationships with business partners and clients to further marketing and business development opportunities. Oversee 40+ inbound and outbound campaigns that resulted in 33% lead conversion to an opportunity during 2020. Drive targeted digital strategy; one-year impact: increased bounce rate 12%, direct traffic 17%, referral traffic 68% and social 95%. Manage media presence and press releases. Support business development resulting in YOY revenue generation – 180% for 2017 – 2018 and 35% for 2018 – 2019.
  • National Independent Automobile Dealers Association (Niada)
    Director Of Events
    National Independent Automobile Dealers Association (Niada) May 2011 - Feb 2013
    Irving, Texas, Us
    Maximize revenue by 25% and 38% YOY through revitalization of sponsorship program and strengthened vendor relationships for annual conference hosting 1,200 industry members for education and networking. Oversee marketing and communications plan and execution across all print, digital and social channels.
  • Nthrive
    Director, Meetings And Trade Shows
    Nthrive Aug 2006 - Apr 2011
    Plano, Tx, Us
    Host semi-annual product software and services user conferences for 2,500 clients and business partners. Support business development strategy through identification of lead generation events and sponsorship, establishing ROI measurement and development of event standards program.
  • Accuro Healthcare Solutions (Medassets)
    Sr. Manager, Meetings And Trade Shows
    Accuro Healthcare Solutions (Medassets) 2006 - 2008
  • Freeman
    Account Executive
    Freeman 2004 - 2006

Ginger Barrientez Skills

Trade Shows Meeting Planning Marketing Contract Negotiation Event Planning Budgets Project Management Management Event Management Customer Satisfaction Strategic Planning Social Media Marketing Staff Management Strategy Team Building Site Selections Sales Management Marketing Strategy Budget Setting Marketing Budget Management Menu Development Conference Registration Cross Functional Team Leadership Experiential Events Brand Awareness Risk Management Plans Emergency Planning Venue Management Food And Beverage Planning Registration Incentive Programs Agenda Development Fulfillment Programs Logistics Sponsorship Sales Sponsorship Programs Copy Editing Volunteer Management Product Marketing Sales Promotion Trade Show Graphics Trade Show Exhibitor Booth Staff Training Employee Recognition Recognition Awards Lead Generation Speaker Selection Generating Revenue Corporate Social Responsibility Copywriting

Ginger Barrientez Education Details

  • Texas Tech University
    Texas Tech University
    Marketing
  • Poteet High School
    Poteet High School

Frequently Asked Questions about Ginger Barrientez

What company does Ginger Barrientez work for?

Ginger Barrientez works for Careacademy.com

What is Ginger Barrientez's role at the current company?

Ginger Barrientez's current role is Director Enterprise Account Based Marketing.

What is Ginger Barrientez's email address?

Ginger Barrientez's email address is gi****@****ail.com

What is Ginger Barrientez's direct phone number?

Ginger Barrientez's direct phone number is +146996*****

What schools did Ginger Barrientez attend?

Ginger Barrientez attended Texas Tech University, Poteet High School.

What are some of Ginger Barrientez's interests?

Ginger Barrientez has interest in Social Services, Children, Health.

What skills is Ginger Barrientez known for?

Ginger Barrientez has skills like Trade Shows, Meeting Planning, Marketing, Contract Negotiation, Event Planning, Budgets, Project Management, Management, Event Management, Customer Satisfaction, Strategic Planning, Social Media Marketing.

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