Gini Arnold Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina Area

Hickory, Nc

Salisbury, Nc

Managed all paid and organic social media strategy, working with other team leads to create a cohesive customer experience across all digital platforms.

Mooresville, Nc

Established all social media channels for Iris, Lowe's smart home brand, including developing the launch strategy, designing the pages and optimizing for initial growth. Managed creation of all day-to-day content and engagement guidelines as well as all paid and promotional tactics aimed at increasing product sales. Additionally, helped in overseeing website design and strategy to help with SEO, content creation, and streamlining the customer's digital experience.

Charlotte, Nc

I managed rFactr's entire digital presence by creating and editing content shared via social and blog platforms. I also handled the rFactr events schedule and managed PR needs such as press release creation and media placements. As a client success manager I provided clients with valuable social insights and sales strategies helping them to increase revenue and reach bottom-line goals. This included providing overall digital strategy and training social users to manage a successful social presence.

Charlotte, Nc

During the Democratic National Convention in 2012, I was able to leverage my internship to learn about event management and logistics. My specific duties included coordinating media logistics for remote broadcasts of CBS This Morning and CBS Evening News with Scott Pelley, assisting the logistical team with the management of convention broadcasts and directing the filming of B-roll to be used during DNC broadcasts.

Charlotte, Nc

Burke Communications is a boutique communications firm. My primary role with this firm was as an assistant to the public relations and event planning team. During my time at Burke I mastered the skills of event planning and sponsorship procurement through my work with their charitable event, the Toys for Tots Golf Tournament. I also managed Burke Communication's social assets, helping to grow their Twitter following by 45%. My work with the Burke Communications Public Relations team helped hone my skills in media list management and digital strategy development.

Charlotte, Nc

While part of a small team of students, I helped to plan and execute the 2012 Communications Celebration Banquet and the Annual Center for Global Public Relations' Research Conference. My main duties included maintaining the event budgets and designing marketing materials. This internship taught me quite a bit about event planning, it was also instrumental in helping develop my attention to details and in shaping my organizational skills.

University Of North Carolina At Charlotte

Leading the UNC Charlotte PRSSA for a year afforded me innumerable opportunities for networking with both professionals in the Charlotte area and my peers. My main duties in this position included organizing and managing chapter meetings, maintaining a strong relationship with our local PRSA chapter and encouraging member growth.