- Create thought leadership content, PR, and social media that resonate with target audiences at every step of the journey.- Own the company’s brand story, ensure the story is told consistently across all marketing channels and assets, and empower internal teams to communicate the story to stakeholders.- Collaborate with VP, Learning and Product Innovation and sales team to create compelling, relevant, on-brand collateral to drive growth.

- Work with head of marketing to hone the company's GTM message and define initial marketing assets for AI-powered revenue intelligence startup with seed funding.- Developed solution briefs, site pages, landing pages, email sequences, explainer script copy, case studies, blog posts, and social media posts.

• Teach "Writing for Media Professionals" to graduate students in the College of Communication and "Writing for Communication" to undergraduate Advertising and Public Relations majors• Focus on core elements of digital marketing including audience definition, branding/messaging, blogging, social media marketing, email marketing, online advertising, and search engine marketing• Present case studies and samples• Assignments include blogging, social media marketing, online ads, infographics, press releases, content marketing articles, email, creative briefs, proposals, and newsletters

• Launched company’s first content marketing program to drive top-of-funnel brand awareness for B2B SaaS revenue enablement platform.• Achieved significant growth in prospect engagement, site traffic, leads, and conversions with strategic messaging and assets aligned with target personas, verticals, and product roadmap.• Manage PR agency and oversee public relations initiatives including media relations, executive interviews, bylined articles, speaking engagements, and award submissions• Collaborate with executives and SMEs to develop brand story, thought leadership, and vertical-specific content.

• Develop content marketing strategy and editorial calendar to meet business objectives• Manage content marketing initiatives to build brand awareness, drive traffic, generate leads• Collaborate with executives and SMEs to develop thought leadership and vertical-specific content• Develop keyword strategy and leverage SEO tactics to drive organic traffic• Collaborate with PR, digital marketing, demand gen, event, ABM, and product marketing teams to align content initiatives with business goals• Align top-of-funnel messaging with product roadmap

• Create the content our audience is looking for and optimize the path to conversion• Write, edit, and develop top-of-funnel content including blog posts, research reports, eBooks, eBriefs, videos, success kits, and infographics• Manage content marketing initiatives to drive traffic, engagement, and leads that support sales and retain customers• Collaborate with leadership and SMEs to develop thought leadership and vertical-specific content• Leverage SEO tactics to drive organic search and social media traffic

"What B2B Sales Leaders Really Think About Sales Enablement Tools"Allego2/2022"9 Essential Tips for Writing Marketing Emails Webinar"WriterAccess, Boston, MA1/2016"Introduction to Blogging"New England Scholastic Press Association Annual Conference, Boston, MA5/2012, 5/2013, 5/2014, 5/2016, 5/2017"Branding for Non-Profits"Institute for Nonprofit Management and Leadership, Boston University, Boston, MA2/2014"Strategic Marketing for Non-Profits"Institute for Nonprofit Management and Leadership, Boston University, Boston, MA10/2013

• Develop content strategy and tactics to build awareness, generate leads and accelerate sales of marketing effectiveness portfolio• Write and edit short- and long-form content assets• Leverage SEO tactics to drive organic search and social media traffic; grew first year blog traffic 2x to 35% of total site traffic• Build social media program to increase thought leadership, brand awareness, and demand generation• Set content calendar and ensure alignment across marketing initiatives and platforms• Collaborate with leadership and SMEs to develop thought leadership and vertical-specific content

• Write, edit and curate thought leadership and content marketing assets to build awareness, generate leads and accelerate sales of marketing effectiveness portfolio• Develop short- and long-form content including blog posts, social media posts, newsletters, email, articles, presentations, ebooks and ebriefs• Develop sharable content to drive engagement across all social platforms

I help technology companies, academic institutions and nonprofit organizations thrive using the tools and tactics of content marketing. From developing strategic messages and project planning to copywriting and channel distribution, I create effective content assets that help start-ups and businesses connect with all types of stakeholders.

WriterAccess is a content creation platform that connects thousands of companies with freelance talent. I managed a small team that produced big results using the tools and tactics of content marketing, events, paid search, social media, and email.• Increased brand awareness among prospects, customers and freelance talent via multi-channel content marketing.• Wrote and edited company blog, newsletter, email campaigns, social media posts, press releases, ebooks, and case studies.• Grew social media 3x in six months on four platforms: Twitter, Facebook, LinkedIn and Instagram.• Collaborated with CEO, Customer Success, Business Development and internal stakeholders to develop content.• Developed messaging and marketing materials, set editorial calendar, and used data insights to increase engagement.• Established marketing baseline KPIs; developed KPI dashboard and presented weekly results.• Coordinated sponsorships, promotions, booth branding, staffing, and logistics for nine major conferences.• Developed weekly email calendar of targeted campaigns to engage 200,000 subscribers.• Produced successful series of content marketing webinars and podcasts with thought leaders, entrepreneurs, and authors.• Managed external resources and internal marketing team including events manager, talent manager, community manager, and graphic designer.

• Strengthened client relationships and generated leads for Internet marketing services firm.• Wrote and produced monthly newsletter and blog posts about the importance of digital marketing for attorneys.• Wrote website copy for initial company site.

• Engaged prospects and generated leads and clients for global digital marketing agency.• Produced company's first e-newsletter; consistently generated 10-13% open rates.• Researched and wrote blog posts, feature articles, white papers, site copy, and press releases.• Ghostwrote CEO monthly column about digital marketing.• Developed and wrote copy for monthly internal business update newsletter.

• Raised profile of strategy consulting firm specializing in mobile and digital businesses and technologies through PR, blogging, and social media. Grew blog traffic 10x.• Wrote CEO blog posts, white papers, presentations and articles.• Collaborated with subject matter experts to draft and edit blog posts.• Edited research from senior management and internal teams to ensure consistent voice and POV.• Produced expert witness reports to support IP litigation.

• Built program awareness, strengthened relationships and inspired stakeholders to continue philanthropic support.• Wrote compelling profiles of donors and volunteers at one of the largest social service agencies in Greater Boston.• Wrote client stories and program updates for JF&CS' newsletter and blog, • Conducted interviews with clients, staff, volunteers and donors.• Developed the Agency's first e-newsletter sent to over 10,000 donors, volunteers, staff and clients.• Wrote web content for two revamps of the Agency's site and contributed to annual reports.

• Collaborated with heads of advancement, admissions and marketing to promote unique private Jewish high school.• Researched stories; developed article topics and news hooks; conducted interviews with students, faculty and staff; wrote articles, sidebars and headlines; wrote captions and served as photo editor.• Launched admissions newsletter for 7th and 8th grade prospects and prospective families.• Produced monthly e-newsletter for Gann students, family and community stakeholders.

• Created first e-newsletter and wrote and produced each monthly issue for pharmaceutical search marketing agency.• Collaborated with internal experts to produce quarterly SEO analysis of top 10 pharmaceutical companies.• Researched stories; developed article topics and news hooks; conducted expert interviews; wrote feature articles, sidebars and headlines.• Wrote and edited marketing collateral, case studies, and presentations.

• Designed and implemented creative, cost-effective programs to increase market awareness of MediaMap via Web marketing, direct mail, advertising, sales support, customer communications, events, online newsletters, collateral and public relations.• Developed consistent branding of single-user, work group and enterprise software solutions and 28 media databases. Transformed corporate image with redesigned Web site, new logo and new collateral.• Drove lead generation, response tracking and sales conversion programs (consistently exceeded lead goals).• Created and managed $2 million budget.• Hired and managed MarCom team -- promotions manager, online editor, and graphic designer.• Wrote and edited press releases, direct mail copy, white papers, Web site content and collateral.

• Created and managed Global Web Team to leverage electronic media for marketing efforts and transform corporate Internet presence for global electronic information publisher.• Developed consistent corporate image and representation of 250 Internet and CD-ROM titles, as well as search, retrieval, networking, and Internet access software and technology.• Redesigned and relaunched legacy corporate web site. Wrote and edited copy. Introduced lead generation, visitor tracking and statistics, web site templates, guided product demos and automated functionality to site.• Conducted market and customer analysis to determine appropriate target markets and to allow more effective communication with prospects and existing customers.• Coordinated global product and technology marketing efforts with counterparts in nine international offices. • Managed company Intranet site.