Ginna Rohan Hall Email & Phone Number

Greensboro, North Carolina, US

- Create thought leadership content, PR, and social media that resonate with target audiences at every step of the journey.- Own the company’s brand story, ensure the story is told consistently across all marketing channels and assets, and empower internal teams to communicate the story to stakeholders.- Collaborate with VP, Learning and Product Innovation.

Wilmington, Delaware, US

- Work with head of marketing to hone the company's GTM message and define initial marketing assets for AI-powered revenue intelligence startup with seed funding.- Developed solution briefs, site pages, landing pages, email sequences, explainer script copy, case studies, blog posts, and social media posts.

Boston, MA, US

• Teach "Writing for Media Professionals" to graduate students in the College of Communication and "Writing for Communication" to undergraduate Advertising and Public Relations majors
• Focus on core elements of digital marketing including audience definition, branding/messaging, blogging, social media marketing, email marketing, online advertising, and search engine marketing
• Present case studies and samples
• Assignments include blogging, social media marketing, online ads, infographics, press releases, content marketing articles, email, creative briefs, proposals, and newsletters

Waltham, Massachusetts, US

• Launched company’s first content marketing program to drive top-of-funnel brand awareness for B2B SaaS revenue enablement platform.
• Achieved significant growth in prospect engagement, site traffic, leads, and conversions with strategic messaging and assets aligned with target personas, verticals, and product roadmap.
• Manage PR agency and oversee public relations initiatives including media relations, executive interviews, bylined articles, speaking engagements, and award submissions
• Collaborate with executives and SMEs to develop brand story, thought leadership, and vertical-specific content.

Waltham, Massachusetts, US

• Develop content marketing strategy and editorial calendar to meet business objectives
• Manage content marketing initiatives to build brand awareness, drive traffic, generate leads
• Collaborate with executives and SMEs to develop thought leadership and vertical-specific content
• Develop keyword strategy and leverage SEO tactics to drive organic traffic
• Collaborate with PR, digital marketing, demand gen, event, ABM, and product marketing teams to align content initiatives with business goals
• Align top-of-funnel messaging with product roadmap

Waltham, Massachusetts, US

• Create the content our audience is looking for and optimize the path to conversion
• Write, edit, and develop top-of-funnel content including blog posts, research reports, eBooks, eBriefs, videos, success kits, and infographics
• Manage content marketing initiatives to drive traffic, engagement, and leads that support sales and retain customers
• Collaborate with leadership and SMEs to develop thought leadership and vertical-specific content
• Leverage SEO tactics to drive organic search and social media traffic

Boston, MA, US

"What B2B Sales Leaders Really Think About Sales Enablement Tools"Allego2/2022"9 Essential Tips for Writing Marketing Emails Webinar"WriterAccess, Boston, MA1/2016"Introduction to Blogging"New England Scholastic Press Association Annual Conference, Boston, MA5/2012, 5/2013, 5/2014, 5/2016, 5/2017"Branding for Non-Profits"Institute for Nonprofit Management.

New York, NY, US

• Develop content strategy and tactics to build awareness, generate leads and accelerate sales of marketing effectiveness portfolio
• Write and edit short- and long-form content assets
• Leverage SEO tactics to drive organic search and social media traffic; grew first year blog traffic 2x to 35% of total site traffic
• Build social media program to increase thought leadership, brand awareness, and demand generation
• Set content calendar and ensure alignment across marketing initiatives and platforms
• Collaborate with leadership and SMEs to develop thought leadership and vertical-specific content

New York, NY, US

• Write, edit and curate thought leadership and content marketing assets to build awareness, generate leads and accelerate sales of marketing effectiveness portfolio
• Develop short- and long-form content including blog posts, social media posts, newsletters, email, articles, presentations, ebooks and ebriefs
• Develop sharable content to drive engagement across all social platforms

I help technology companies, academic institutions and nonprofit organizations thrive using the tools and tactics of content marketing. From developing strategic messages and project planning to copywriting and channel distribution, I create effective content assets that help start-ups and businesses connect with all types of stakeholders.

Boston, MA, US

• WriterAccess is a content creation platform that connects thousands of companies with freelance talent. I managed a small team that produced big results using the tools and tactics of content marketing, events, paid.
• Increased brand awareness among prospects, customers and freelance talent via multi-channel content marketing.
• Wrote and edited company blog, newsletter, email campaigns, social media posts, press releases, ebooks, and case studies.
• Grew social media 3x in six months on four platforms: Twitter, Facebook, LinkedIn and Instagram.
• Collaborated with CEO, Customer Success, Business Development and internal stakeholders to develop content.
• Developed messaging and marketing materials, set editorial calendar, and used data insights to increase engagement.

• Strengthened client relationships and generated leads for Internet marketing services firm.
• Wrote and produced monthly newsletter and blog posts about the importance of digital marketing for attorneys.
• Wrote website copy for initial company site.

Paris, -, FR

• Engaged prospects and generated leads and clients for global digital marketing agency.
• Produced company's first e-newsletter; consistently generated 10-13% open rates.
• Researched and wrote blog posts, feature articles, white papers, site copy, and press releases.
• Ghostwrote CEO monthly column about digital marketing.
• Developed and wrote copy for monthly internal business update newsletter.

Cambridge, MA, US

• Raised profile of strategy consulting firm specializing in mobile and digital businesses and technologies through PR, blogging, and social media. Grew blog traffic 10x.
• Wrote CEO blog posts, white papers, presentations and articles.
• Collaborated with subject matter experts to draft and edit blog posts.
• Edited research from senior management and internal teams to ensure consistent voice and POV.
• Produced expert witness reports to support IP litigation.

Waltham, MA, US

• Built program awareness, strengthened relationships and inspired stakeholders to continue philanthropic support.
• Wrote compelling profiles of donors and volunteers at one of the largest social service agencies in Greater Boston.
• Wrote client stories and program updates for JF&CS' newsletter and blog,
• Conducted interviews with clients, staff, volunteers and donors.
• Developed the Agency's first e-newsletter sent to over 10,000 donors, volunteers, staff and clients.
• Wrote web content for two revamps of the Agency's site and contributed to annual reports.

Waltham, MA, US

• Collaborated with heads of advancement, admissions and marketing to promote unique private Jewish high school.
• Researched stories; developed article topics and news hooks; conducted interviews with students, faculty and staff; wrote articles, sidebars and headlines; wrote captions and served as photo editor.
• Launched admissions newsletter for 7th and 8th grade prospects and prospective families.
• Produced monthly e-newsletter for Gann students, family and community stakeholders.

• Created first e-newsletter and wrote and produced each monthly issue for pharmaceutical search marketing agency.
• Collaborated with internal experts to produce quarterly SEO analysis of top 10 pharmaceutical companies.
• Researched stories; developed article topics and news hooks; conducted expert interviews; wrote feature articles, sidebars and headlines.
• Wrote and edited marketing collateral, case studies, and presentations.

• Designed and implemented creative, cost-effective programs to increase market awareness of MediaMap via Web marketing, direct mail, advertising, sales support, customer communications, events, online newsletters.
• Developed consistent branding of single-user, work group and enterprise software solutions and 28 media databases. Transformed corporate image with redesigned Web site, new logo and new collateral.
• Drove lead generation, response tracking and sales conversion programs (consistently exceeded lead goals).
• Created and managed $2 million budget.
• Hired and managed MarCom team -- promotions manager, online editor, and graphic designer.
• Wrote and edited press releases, direct mail copy, white papers, Web site content and collateral.

• Created and managed Global Web Team to leverage electronic media for marketing efforts and transform corporate Internet presence for global electronic information publisher.
• Developed consistent corporate image and representation of 250 Internet and CD-ROM titles, as well as search, retrieval, networking, and Internet access software and technology.
• Redesigned and relaunched legacy corporate web site. Wrote and edited copy. Introduced lead generation, visitor tracking and statistics, web site templates, guided product demos and automated functionality to site.
• Conducted market and customer analysis to determine appropriate target markets and to allow more effective communication with prospects and existing customers.
• Coordinated global product and technology marketing efforts with counterparts in nine international offices.
• Managed company Intranet site.

M.S., Communications

A.B., Psychology