I bring a wealth of experience and knowledge, helping to expand red Pepper Marketing’s professional service offerings for current and new clients. The data, details and contacts may be different but the principles of Media Strategy & Planning are universal. Reach the target audience in the right place, at the right time, with the right message, within budget. Building awareness and consideration is ongoing; if you aren’t out there, a competitor may be taking the gap. My media planning recommendations, grounded in strategic thinking based on clear objectives and defined target markets, are simple, practical and accessible. I love sharing knowledge and skills development with clients!

Providing strategic advice and input on traditional media opportunities and solutions

Short term contractCompleted launch of SunVitD3 (www.sunvitd3.co.uk) and set up exhibitor participation at medical conferenceUpskilled team on traditional media strategy & principlesAssisted with client brainstorming sessionsSet up South Africa network (ongoing)

Provide pivotal support to, and/or link between, all parties involved in marketing communication.Flexible and bespoke marketing communication solutions including:- Strategy (review, optimize, integrate, unlock, facilitate)- Implementation (sense gaps, brief or action resolutions accordingly)- Co-ordination (cross-functional, multi-supplier) - Freelancing (part-time, flexi-time media)- Consulting (project, ongoing)- Training / Skills development (formal, informal, group, one-on-one)- Creative brainstorming facilitation- Media research interpretation- International (South Africa, Sub-Saharan Africa, UK affiliate)Client categories include: Media agencies, Tertiary Education, Beverages, Financial Services (Banking & investment, Short-term insurance, Debt Counselling), Healthcare, Specialist construction & land development B2B, Retail (Automotive, Fashion, Jewellery, Safety), Alcohol, Appliances, Automotive, FMCG promo

Channel strategy for variety of Client categories: Tertiary Education, Healthcare, Retail, Financial Services B2B & B2C, Legal B2B, Beverages (Africa), FMCG (beverages, homecare & confectionery).

Responsible for South Africa & Sub-Saharan Africa regionManagement of 4 direct reports in 4 countries in 4 time zonesBrands managed over tenure included Homecare, Personal Care & Foods divisions:- Omo, Surf, Skip, Sunlight, Handy Andy, Domestos- Axe, Shield, Dove, Impulse, Brut, Sunsilk, Organics, Timotei, Thermasilk, Close-Up, Ponds, Dawn, Vaseline, Lux, Lifebuoy- Knorr, Knorrox, Robertsons, Mrs Balls, Flora, Rama, Stork, Lipton, Joko, Glen- Ola Magnum, Cornetto, Gino Ginelli, Solero, Moo- Unilever Network (direct selling), Unilever Advanced Dry Cleaning (retail)

Media planning/buying across Client categories including: Property, Media, Marine, Medical, FMCG, Carpeting

Media planning/buying across Client categories including: FMCG, Specialist Retail

Media planning/buying across Client categories including: FMCG, B2B, finance, clothing, training, specialist retail, property, Marine, Power generation, telecoms, gaming (horse-racing)