With over two decades of extensive experience in marketing, communications, and branding, Ginny is a trusted and seasoned PR professional known for her expertise in aligning organisations’ brand and public perception with strategic communication goals.At APRW, Ginny leverages her expertise and creativity to develop captivating PR campaigns for a varied clientele. Her portfolio spans across industries, encompassing both corporate and consumer and lifestyle brands such as the Public Hygiene Council, Singapore Pools 55th Anniversary, Early Childhood Development Agency (ECDA), Singapore Polytechnic’s 70th anniversary, OrangeTee & Tie, Prima Group and various developers like SingHaiyi.An accredited PR Practitioner of the Institute of Public Relations Singapore, Ginny is also APRW’s in-house master trainer for media training. Her clients include prominent organisations like the Singapore Children's Society, Singapore National Co-operative Federation, Samaritans of Singapore, Singapore Cancer Society and more. Tailoring her training to client needs, participants undergo spokesmanship training on simulated scenarios to prepare for real media interviews or crises. Ginny also offers one-on-one personal coaching sessions where you can learn how to kickstart your personal branding journey and make a lasting impression wherever you go! Reach out to Ginny at ginny@aprw.asia for a glimpse into the realm of PR and APRW.