Ginny Figlar Email & Phone Number

Portland, Oregon Area

There's no brand like KEEN, and I love making sure that comes through while helping inspire folks to get outside through email, web, product, video, and long-form editorial writing.• Craft seasonal product positioning, global brand campaigns, and sustainability messaging.• Develop guidelines and messaging frameworks for effective and efficient cross-channel execution. • Lead day-to-day creation of all fan-facing copy, including email, paid ads, web, retail, and video.• Oversee long-form editorial storytelling, including planning, writing and designing articles.• Leverage SEO insight, increasing organic blog traffic by 500% and revenue by 1000% in the first 3 years. • Awarded a KEEN Award in 2022 for exemplifying KEEN values.

Portland, Oregon Area

A little bit of everything for some inspiring brands. Love the variety of TOV and writing, from store window concepts and web content to product copy and brand campaigns.

Beaverton, Oregon

• Led the narrative direction and content creation for Nike’s Sustainable Business and Innovation site.• Interviewed Nike designers and developers to craft stories showing sustainable innovation in action. • Distilled complex sustainability metrics into engaging, understandable content for Nike employees.

Älmhult, Sweden

As one of four creative directors, I guided the creative work for global communication and led a team of 12 copywriters. Co-created a monthly workshop series for in-house staff of 40 creatives.

Älmhult, Sweden

Dream job: Writing for the IKEA catalog (circulation: nearly 200 million), plus other global communication, in English before being translated into 33 languages. Jag talar Svenska också.

Ba, Environmental Sciences

Activities and Societies: 4-year scholarship athlete, Track & Field

Ma, Environmental Journalism

Activities and Societies: Kappa Tau Alpha national honor society