Ginny Gorman Email & Phone Number

Mclean, Virginia, United States

Washington D.C. Metro Area

Charged with re-starting all marketing activities for North America including planning & strategy, budgeting, messaging and creation of all sales support programs & materials, competitive and market analysis, press and analyst relations for North American subsidiary of Germany-based company. Focus on re-energizing pipeline and improving top line activity.

Mclean, Virginia

• Tasked to rebuild relationships with existing customers, with a goal of retaining and enlarging Beta Systems' penetration in the accounts. Achieved and exceeded sales goals, expanding software portfolio within existing.
• Worked to re-introduce German company to US market, visiting all customers to ensure that maintenance was renewed, and introducing new product areas.
• Preserved and grew existing US customer base while negotiating marketing plans with headquarters.
• Improved revenue stream by 45% in first 6 months at job.

Northern Virginia

Launched successful start-up venture, including strategizing all operational logistics, sales and marketing efforts. Generated leads and cultivated client relations to enhance retention and market growth.Provided cheerful, competent, ethical service to clients looking to make a move or make an investment.

Fairfax, VA

• Brought on board to reverse and revitalize company’s market position; developed positioning plan and launched campaign to ensure successful sale/acquisition. As Sales Director, managed territory spanning 25% of U.S..
• Formulated alliance with customers that enhanced relations and spawned $500K+ in B2B sales within only six months – a 100% increase in a ‘dying’ market.
• Restructured strategy and positioning for lead generation that successfully replaced ineffective e-business initiative resulting in a 300% increase in leads representing a total pipeline of over $10 million in the.
• Launched VITO (Very Important Top Officer) Campaign that contributed $12 million to bottom line through client retention and enlargement of product footprint.Left Fortel for family reasons, unable to travel.Fortel.

Herndon, Virginia

• Transitioned technology-centered company into product-oriented organization with measureable performance; introduced first product management process and marketing for company’s SaaS secure messaging solutions. Managed.
• Spearheaded effort to develop product development life cycle management tool that enhanced quality, improved definition and product launch processes, while enhancing quality of requirements document and product roadmap.
• Fostered key alliances and partnership with Market Analysts to steer market direction more than doubling the sales in one year
• Developed, managed and led entire sales force, including training efforts.Company shuttered coinciding with technology 'bubble'.

Reston, Virginia

• Sterling's Network Management Division. Promoted to develop mission for expanding Network Management Division of $800M company; introduced brand standards company-wide, and reviewed messaging to ensure consistency.
• Key member of Marketing Leadership Team developed to direct strategy, planning and management of efforts leading to enhanced brand awareness differentiating three Divisions company-wide.
• Led weekly global market meeting, “Brand Flash” to gain business insight leveraging analyst reports, press coverage and market trend analysis, which impacted the company’s brand. Efforts enhanced the sales force’s.

Major account management and partner management responsibilities. In this role, I was able to train our channels, educate potential technology partners, and work within major accounts to discover new business opportunities.

Reston, VA

Responsible for all outbound messaging and training sales team on new releases and functionality of software products. Created first video-based training for wide-spread sales force. Assisted in all aspects of messaging for customer events and provided presentation materials and demos for sales force.

Bs

Bachelor Of Science