Ginny Jackson Email & Phone Number

Memphis, Tn, Us

Lead/sole designer for eFireplaceStore.com, eCanopy.com and parent company Elite Deals hired to steer the direction of the company from a design and creative standpoint.• Redesign e-commerce websites eFireplaceStore.com and eCanopy.com: a complete overhaul which includes extensive research of best-in-class e-commerce websites, collaborate with team to satisfy business requirements and define user needs, establish a design system, design all pages and experiences, and define interactive experiences to developers• UnifiED Internal Employee Website: redesign user experiences for employees working with Orders, Quotes, Email Marketing, Q&As, Product Reviews and uTickets (a portal to manage employee communication with customers and vendors)• Create a template to automate marketing emails for new articles and design a Marketing Email Creator which automatically produces code for users who are not familiar with code when creating new marketing email templates• Design over 280 infographics to accompany articles and guides• Redesign marketing/transactional emails to match new design style of website and design content block system to mix and match content within emails• Define photography style and choose hero images for over 100 articles and guides• Design typography placement and layout while providing creative feedback to content team for video production

Memphis, Tn, Us

• Worked closely with product owners, developers and stakeholders as design lead for the Customer pod and other pods when necessary• Tested new ecommerce site extensively while working hand-in-hand with developers to achieve design standards• Mentored junior designers by providing feedback and reviewing/approving marketing designs for websites, emails, and brand assets• Designed AutoZone.com homepage reskin (a quick facelift while main redesign of AutoZone.com was still in progress)• Spearheaded design of tablet screens for AutoZone.com site redesign• Created design guidelines for AutoZone.com and AutoZone Pro emails and lead the design of AutoZone Pro weekly marketing emails• Designed landing pages and marketing assets for B2B, B2C web & email marketing channels

Memphis, Tn, Us

• Spearheaded design of tablet screens for AutoZone.com site redesign• Created design guidelines for AutoZone.com and AutoZone Pro emails and lead the design of AutoZone Pro weekly marketing emails• Designed landing pages and marketing assets for B2B, B2C web & email marketing channels

Memphis, Tn, Us

• Redesigned checkout/purchasing process, online returns process and site search/results for eCanopy.com and eFireplaceStore.com• Designed one-of-a-kind interactive forms for customers to add custom graphics to canopies, flags and awnings on eCanopy.com• Designed interactive forms for customers to help them narrow down and find exact products that would work for their homes• Responsible for all weekly email marketing initiatives from content strategy, copywriting, a/b testing, design, coding, testing and deploying of newsletters, sales and promotion announcements for eCanopy.com and eFireplaceStore.com• Designed and coded all transactional and notification emails such as order confirmation, purchased product info, shipping/tracking, review request, ask & answer program, cart abandonment, as well as the welcome series and inactive subscriber workflows

• Source Financial Advisors — website redesign, email, print• King Fish Media — continued duties from full-time position• Dancing Deer Baking Co. — email design, product photography• Sonesta Hotels — email template design and code, digital ads• Kayem Foods — design marketing materials for Fenway Franks and Al Fresco chicken sausage

Danvers, Ma, Us

Designed interactive banners, emails, web pages, digital slides, brochures, print ads, large format print pieces, van wraps and pitch decks

Beverly, Ma, Us

• Designed e-newsletters, e-magazines, sales brochures, promo ads, postcards, posters, social media assets and any other print/web assets for clients• Designed, coded and deployed emails and landing pages and managed client’s CMS

Brighton, Ma, Us

Designed and provided minimal code for emails and digital assets for Eversave.com

Boston, Ma, Us

Bfa, Communication Design

Professional Certificate, Photography