Ginny is a seasoned visual branding and experiential designer with over 15 years of experience collaborating with leading creatives and global clients. Previously holding senior roles at MET Studio and Stylus Design, she has led innovative design projects from inception to completion. In 2018, she founded In-Visible Creative, specialising in impactful designs that bring invisible yet authentic values to life.Committed to Purpose-Driven Design and strongly believing in co-creation, Ginny leads and collaborates with creative teams across various disciplines to produce works that resonate and have a profound and enduring impact on the market and society. She champions a design thinking approach, prioritising a deep understanding of clients and their audiences’ needs to create tailored, inspiring and effective solutions.Her notable works include the visual design of the Earth Science and Palaeontology galleries at the Hong Kong Science Museum, in partnership with The National History Museum, London, and co-creating therapeutic spaces with the youth and social workers for Caritas in supporting youth mental health. Ginny's portfolio also features strategic visual branding for entities like Starbucks, Swire Property, Standard Chartered, Lane Crawford, The House of Dancing Water in Macau and the international musical festival Clockenflap in Hong Kong, alongside projects for The Chinese University of Hong Kong and Hong Kong Jockey Club Charities Trust.Beyond her professional work, Ginny is dedicated to fostering intercultural connections and has volunteered with VolTra for seven years, promoting international volunteerism. She also applies her design thinking and creative skills at churches like St. Paul’s Hammersmith and Saddleback Church Hong Kong to enhance community outreach and worship experiences.