Ginny Mcgarrity

Ginny Mcgarrity Email and Phone Number

Marketing Strategy Adjunct Professor @ Northwestern University - Kellogg School of Management
Chicago, IL, US
Ginny Mcgarrity's Location
Greater Chicago Area, United States
Ginny Mcgarrity's Contact Details

Ginny Mcgarrity work email

Ginny Mcgarrity personal email

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About Ginny Mcgarrity

I help CEOs maximize impact by navigating the customer side of the business and craft strategies to drive profitable revenue. My expertise is evaluating all elements of the marketing mix to drive sustainable value. No one solution is the answer, by strategically aligning differing solutions to optimize, brands can gain an unfair advantage. Companies that have benefited from this approach are Consumer Products; Business, Technology and Financial Services; and Medical Device organizations. These companies span both public and private equity ownership.

Ginny Mcgarrity's Current Company Details
Northwestern University - Kellogg School of Management

Northwestern University - Kellogg School Of Management

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Marketing Strategy Adjunct Professor
Chicago, IL, US
Employees:
8
Ginny Mcgarrity Work Experience Details
  • Northwestern University - Kellogg School Of Management
    Marketing Strategy Adjunct Professor
    Northwestern University - Kellogg School Of Management
    Chicago, Il, Us
  • Milimatch
    Advisory Board
    Milimatch May 2024 - Present
    Austin, Tx
  • Willa'S Oat Milk
    Advisory Board
    Willa'S Oat Milk Jan 2024 - Present
    Minneapolis, Mn
  • Balmoral Advisors
    Chief Marketing Officer
    Balmoral Advisors Jan 2024 - Present
    Chicago, Illinois, United States
  • Northwestern University - Kellogg School Of Management
    Marketing Strategy Adjunct Professor
    Northwestern University - Kellogg School Of Management 2019 - Present
    Evanston, Illinois, United States
  • Montfort Growth Solutions
    Ceo/Coo
    Montfort Growth Solutions Mar 2022 - Dec 2023
    Greater Chicago Area
    I help B2C and B2B businesses build their growth engine, using a set of principles, data, processes, and tools. This collaborative process builds a game plan to make growth happen and sustain peak performance. From the game plan we manage the execution to achieve company goals.
  • Altus Marketing & Business Development
    Vice President Marketing And Client Engagement
    Altus Marketing & Business Development 2017 - 2022
    Greater Chicago Area
    Partnered with CMO’s and client leadership teams to improve business growth with empirical results that matter. Specifically focus on marketing fundamentals and developing and implementing targeted brand strategies and initiatives including demand drivers, customer segmentation, customer journey mapping, customer acquisition, and life time value.
  • Ey
    Consumer Products And Retail Practice
    Ey 2014 - 2016
    Chicago
    As an executive in the firm, responsible for driving $19M in revenue through new and existing business development across advisory. Led project teams to define strategies and deliverables in order to achieve flawless client execution and mitigate risks.
  • Jmfg - Smithfield Foods
    Innovations Lead
    Jmfg - Smithfield Foods 2011 - 2014
    Lisle, Il
    Developed strategic innovations pipeline of 2-4 years including 4 new platforms in various stages of stage-gate development. Led cross-functional team including Insights, R&D, package design teams, sales, and operations to develop, validate concepts, and commercialize. Developed and implemented digital brand strategies including leading creative development of multiple brand websites, engaged consumers in brand stories through social media, and digital advertising.
  • Edgewood Industries
    Director Of Client Development
    Edgewood Industries 2009 - 2011
    Greater Chicago Area
    Member of the executive team reporting to the CEO and leveraged extensive knowledge of CPG / Retail clients. Utilized C-level relationships in a complex sales process engaging client teams in validation and testing for new innovations; a SaaS offering and the other one based in quantum physics and material science.
  • Kraft Foods Group
    Brand Marketing
    Kraft Foods Group 1993 - 1999
    Glenview, Il
    Managed multiple brands including Dinners, Stove Top, Minute Rice and Sweet Brands. Managed P&L for growth and profitability.Achieved Meals Leadership Trifecta Award for business results; year over year growth in share, volume, and earnings.

Ginny Mcgarrity Skills

Customer Insight Marketing Strategy Strategy Marketing Brand Management Management Business Development P&l Management Leadership Business Strategy Strategic Planning Brand Architecture Integrated Marketing Advertising Analytics Fmcg Consumer Products Marketing Management Marketing Communications Market Research Crm Segmentation Competitive Analysis Marketing Research Strategic Communications Shopper Marketing Relationship Marketing Direct Marketing Product Innovation Project Planning Managerial Finance Digital Marketing

Ginny Mcgarrity Education Details

Frequently Asked Questions about Ginny Mcgarrity

What company does Ginny Mcgarrity work for?

Ginny Mcgarrity works for Northwestern University - Kellogg School Of Management

What is Ginny Mcgarrity's role at the current company?

Ginny Mcgarrity's current role is Marketing Strategy Adjunct Professor.

What is Ginny Mcgarrity's email address?

Ginny Mcgarrity's email address is gi****@****ast.net

What is Ginny Mcgarrity's direct phone number?

Ginny Mcgarrity's direct phone number is +177341*****

What schools did Ginny Mcgarrity attend?

Ginny Mcgarrity attended Northwestern University - Kellogg School Of Management, Western Illinois University.

What skills is Ginny Mcgarrity known for?

Ginny Mcgarrity has skills like Customer Insight, Marketing Strategy, Strategy, Marketing, Brand Management, Management, Business Development, P&l Management, Leadership, Business Strategy, Strategic Planning, Brand Architecture.

Who are Ginny Mcgarrity's colleagues?

Ginny Mcgarrity's colleagues are Brendan Wang, Sarah Groose, Joseph Susanto, Bill Brandell.

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