I'm a storyteller and strategic leader. Words have power to elevate brands and better connect with consumers...whether those words are driving the smart strategies and visions that lay the foundation of good business, the authentic content marketing videos that reflect a brand's personality and values, or the stories that consumers tell after experiencing products or brands. I am passionate about helping grow future leaders and help my team lean into their strengths to deliver their best and most rewarding work. I believe that stand-out, consumer-relevant ideas are developed using a balance of head and heart, blending insight and creativity with data and a drive for results. I often serve as a bridge between creative and business teams, bringing together their needs into one cohesive, strategic message.I am driven toward meaningful brands that impact lives in a positive way, and working to see those brands grow, enhancing each client's consumer loyalty and brand presence through meaningful storytelling, focused creativity and strategic planning.I bring years of experience in connecting each brand’s goals toward the real needs of their consumers through just the right content, uncovering insights relevant to consumers' lives; and in inspiring teams to focus their creativity and help consumers connect with the brands and products they love. EXPERTISE AREAS: Consumer InsightsDeep understanding of needs, motivations, emotions. Develops clear value propositions, critical assumptions, consumer-led strategies.Strategic Storytelling and MarketingCommunications expertise in marketing strategies, copywriting, editing, naming, program storytelling. Direct and inspire writers and designers, conduct final approvals on content.Team LeadershipLeading a large team of strategists and directors, bringing out the best of their abilities through strength-based coaching and strategic guidance.Strategic Thinking & Problem SolvingDevelop strategic plans and influence go-to-market strategies. Often requested for innovation and new ventures. Consumer ResearchExperienced in qualitative and quantitative methodologies, stimulus, synthesis and application. Innovation & Product DevelopmentTrained in ideation and facilitation techniques. End-to-end product management for multi-platform, innovative products and new businesses.