Gino Chen Email & Phone Number

Taipei City, Taiwan, Taiwan

Taipei City, Taiwan, Taiwan

台灣 臺北市

Taichung City, Taiwan

1.Lead an BU distributing non-Sakura made built-in aplliance brands, Electrolux, TEKA, Svago.2.Main products, Dishwasher, Laundry Washer, Oven, Steam Oven, Refrigerator, IH Hob.3. Direct lead 4 teams, Product & Marketing, B2B Sales, B2C Sales, Operation & After Service.4. Sales channels include kitchen furnishing, construction company, dealers, department stores and EC.5. In 2023, lead the team acquiring TEKA sole agency in Taiwan. 6.Achievement, Sales 2021~2023 103%, 104%, 106%Net Profits, 140%, 140%, 155%

Taipei

Taipei City, Taiwan

2013/11~ 2018/04 Test Rite Brand Agency Co., Taipei TaiwanAVP of Business Development teamActing AVP of Appliance team leader Lead Business Development team to explore new business opportunity for entire group, including forming the strategy for group future business, exploring and engaging international brands partners, executing the acquisition plan, business negotiation and relationship remain Acquire the significant brands’ partnership with WMF, KitchenAid, Honeywell, Ecovacs, Lodge, Flonal, Vitantonio. Modify and enhance team organization, plan and define 5 year development strategy, as well as leading business developing team to execute the plan for 5 years growth. Successfully grow the entire sales revenue from $200M NT (2014) to $800M NT (2017), growth rate 400% in 4 years. Acting as the leader of Appliance team, leading the team executing the brands marketing and sales plan. Lead sales team to manage and grow the channels, sub-distributors, Costco, Hyper (Carrefour/RT/AMall), Electrical (TK/EZ Life), On Line (PC/Yahoo/Momo), TV shopping(EHS/Momo/Viva), Hola, B&Q, FNAC, Hands, Eslite, duty free, airlines ect.

Shanghai City, China

2010/11~2013/10 Test Rite Trading Co. AVP of Product Business Unit, Shanghai ChinaSourcing and merchandise trading for global retailers- Lead the exportation trading team, executing supply chains strategy for global retailers. The main functions include sourcing and manage factories (China, Taiwan and South East Asia), products assortment, quotation negotiation, shipping, financing and quality control.- Direct lead 8 category teams, Appliance, Lighting, Outdoor sporting, Toy, Furniture, Stationery, Xmas Deco and Textile. Lead head counts, 86, locating in Shanghai, Shenzhen, Hong Kong and Taipei.- Main customers are Wal-Mart, Costco, Office Depot, Menards, Lowes, Makro, Carrefour, QVC- 2013 Sales YOY 35%, Profit YOY 450%- During my duty, I reform and define the strategic projects. There is 1 project, Motion Sensor Light, was successfully adopted by Costco USA in 2012 end. The annual 30 million USD sales was added, and continuously up to now. Its effect is not only on sales contribution, but also encourage other business into Costco. - Within 2013, the sales contribution of my teams take the sales mix of entire company from 14% to 23%.

Taipei City, Taiwan

International Trading, Taipei Taiwan- General management including sales, HR and finance.- Being the agent of ABIG (Taiwan) and Unioncomm(Korea) to distribute their finger print software and hardware system to OEM projects and distribution channels.

Taipei City, Taiwan

IC Design / Taipei Taiwan/ Seoul Korea- Lead a team of sales and technical supported engineers to execute the sales behavior in Korea, including all Samsung, LG, Humax, Intime etc.- Suppor the special projects for European OEM clients, including NEC CI, Packard Bell, Medion etc.- Product lines include VIA total solution, CPU, Chipset, USB, LAN, 1394, Audio controller, DVD controller, Mini PCI MB etc- Grow the sales figures in Korea from 1 million USD to 10 million USD within 4 years. The projects continued to grow to 25 million USD in 1 year after my leave. By my initiation, Samsung even launched the 1st notebook PC adopting VIA CPU in 2006.

Miami/Fort Lauderdale Area

Branded propeller of motor boat and personal water craft, Miami USA- Lead a full function team executing sales marketing and distribution in USA, as well as Canada, South America, entire Europe, North Africa and Middle East.- Directly manage a supporting team in Miami, 5,000 M2, including logistic, shipping and after service.- Running the operation of 24 hours customer service and delivery.- Lead OEM projects for Volvo, Honda USA and Bombardier etc.- Operating the general administration of USA office, including HR and accounting etc.- Executing the commercial campaign and sponsorship in world series and world finals etc.- Acquiring the distributors among 42 countries and 3 OEM clients within 2 years. The sales grew 30%, 40% and 50% in each year since 1999. Its sales figure in 2013 has been 400% of 2001’s

Mba, International Marketing

Bachelor, Business Administration

Education record