Gino Cordero Email & Phone Number

Sydney, New South Wales, Australia

Lead a team of creatives and media buyers to execute comprehensive performance marketing strategies with a focus on growth and retention for clients with budgets exceeding $100K per month.Drive results through cross-channel performance marketing strategies, optimising ad accounts to ensure consistent and profitable outcomes for clients.Leverage deep expertise in full-funnel strategy, with a hands-on approach to scaling client brands while delivering exceptional customer experiences.Accountable for implementing the results delivery framework with a core objective of client retention and relationship management.Develop and execute conversion-focused DTC marketing strategies, utilising data-driven insights and breakthrough approaches that foster trust with clients and motivate teams.Constantly iterate and optimise campaigns, analysing performance data to identify growth opportunities and mitigate losses, ensuring continuous improvements and client success.Focused on driving outstanding results for clients, consistently exceeding their growth and performance objectives through innovative and effective marketing solutions.

Brisbane, Queensland, Australia

Australia

Leveraged advanced data-driven strategies, including A/B testing of hooks and creatives, to interpret complex patterns and uncover unique opportunities for our clients. These insights not only removed guesswork from budgeting and forecasting but also significantly enhanced our agency's decision-making process.Implemented Quality Assurance (QA) methodologies within marketing strategies, including creative design, copywriting, API integrations, and on-page events. This approach ensures alignment with our brand's standards. By regularly reviewing key metrics, I've optimised quality and effectiveness, driving continuous improvement to maximise our client's ROI.Strategic focus on ROI: I've methodically worked out strategies that combine our clients' long-term growth with short-term financial needs. ROI is the primary focus, and I've found effective ways to save time and money, resulting in maximised profits.Facilitated seamless collaboration between the external sales and customer service teams, ensuring a unified approach leveraging individual strengths for holistic success.Managed and mentored a team of marketing associates, specialists, and executives, fostering an environment of creativity, accountability, and continuous learning with the overall goal of increasing team productivity.Utilised the latest tech tools, including AI, machine learning, and predictive analytics, to create tailored marketing strategies that kept the company up-to-speed with the latest marketing trends.

Gold Coast, Queensland, Australia

• Strategised, developed and overseen over 150 campaigns across Google Adwords and Social media ads. Providing end-to-end management of deliverables on a day-to-day basis.• Revitalised stakeholder social media advertising strategy, resulting in a combined increase of over $1M in sales.• Identified bottlenecks and missing marketing process. Adjusted and created new processes in line with the goals, achieving a 95% success ratio. • Managed a team of six marketing associates to collaborate with cross-functional teams to create digital ads, optimization and reporting across website, email, and other digital platforms.• Established in-house knowledge of marketing content and campaign delivery through leveraging our business partnerships with Google and Facebook to drive conversions up by 25%.• Developed robust email workflow campaigns based on customer interactions to improve conversions and long-term value.• Implemented an A/B testing framework for all outbound correspondence.

Queensland, Australia

• Oversaw e-mail and SMS marketing, in addition to on-boarding and customer retention. • Implemented CRM customer segmentation modeling to cross-sell and up-sell new Superannuation insurance and existing products.• Built and developed relationships with over 200 new clients and typically exceeded my KPI sales each month by 10%.• Exposure to Google Analytics and Google Ads. Identified patterns in monthly traffic based on the keywords use. • Ensured service and operational quality standards were applied and compliance and risk management rules were followed.• Created sound investment solutions, facilitating effective long and short-term financial management strategies to increase portfolio value within Super.

Canberra, Australia

• Lead the training and development of staff, providing training and guidance of staff throughout NSW and ACT.• Responsible for assisting prospective and current borrowers with their credit needs.• Determined client eligibility and acceptability of a loan.• Established strong relationships with clients and maintaining effective communications throughout the lending process.• Identified prospective referral partners and opportunities to build business referral network.• Involved with the delivery of marketing campaigns to attract new applications and drive business acquisition.

1 Billabong Place, Burleigh Heads Qld

• Assisted in building and maintaining relationships with clients and team members across various business lines and functions.• Supported the creation and distribution of marketing materials, presentations, and reports, reflecting performance against targets and other relevant insights.• Collaborated with sales and marketing teams to identify and implement continuous improvements to strategies and processes.• Assisted with the organization and execution of marketing campaigns, events, and promotions, including social media management and email marketing.• Conducted market research and analysis to support sales efforts and contribute to understanding customer needs and industry trends.

7 Hunter Street, Sydney Nsw

- Worked alongside and supported senior analysts- Formulated comprehensive industry and company investment report andrecommendations with current and recent updates for submission to foreign clients.- Researched legislative and compliance regulations

Master'S In Digital Marketing & Communications, Marketing

Designed for updating marketers on emerging technologies in Digital Marketing and their impact on modern marketing and communications..

Diploma Of Financial Planning, Finance, General

Bachelor'S Degree, Commerce & Finance

Key Subjects - Advance Corporate Finance - Investment Analysis & Management - Portfolio Management - Macroeconomics & Microeconomics.

Diploma Of Commerce, Commerce

Bachelor Of Business And Entrepreneurship