- Responsible for the communication strategy and marketing plans of Persil Service, with focus on the B2C segment. - Project lead for the expansion of Persil Service in retail and negotiations with client (dm-drogerie markt)- Delivered best month for Persil Service B2C (Jun20) since Apr19 despite COVID-19 impact- Increased loyal users base in 2020 behind digital activation campaign since May20.- Support the merge of Persil Service Office and Online and website relaunch assessing UX and CI

Publication of research paper at the 4th International Conference on Information and Communication Technologies for Disaster Management

Leading Edge Programme: Working Group on Emergency Supplies Pre-positioning Strategy- Defining a collaboration framework for the pre-positioning of emergency supplies among NGOs- Analysis and conduction of surveys and interviews with members of the Working Group

- Design and execution of the Laundry portfolio marketing plans on a highly complex and competitive market- Design of the communication for T2 and Fabric Enhancers brands leveraging on local consumer insights via strong partnership with Regional Business Unit- Responsible for conducting monthly business and budget analysis for the Fabric Care category and proposal of recommendations for the portfolio brands (Ariel, Ace, Smart Value Brands, and Downy)

-Design and execution of the marketing plans for Ace detergent, laundry soap, and Smart Value Brands portfolio- Responsible for conducting the business analysis of T2 and Smart Value Brands

- Responsible for coordinating and executing the category strategies while leading the design of marketing plans for Ayudin dishwasher (leading Peruvian brand)- Responsible for conducting the market analysis for the Dishwashing category, with focus on consumer variables- Leader of the Trial & Conversion Plans via strategic partnership with 3M to accelerate conversion from paste to liquids consolidating segment leadership- Leader for the launch of Febreze air conditioner delivering sales targets Y1