Online, social media and automated marketing specialist for new home construction.

A marketer now needs to utilize creativity, innovation, strategy, tactics, speed, discipline and analytics. That's what I bring to my clients with the help of a diverse, talented and passionate team of great people at Impact North who want to see our clients succeed. To me, marketing isn't a cost of doing business. Marketing is the only reason a business exists. Contact me to see how your company can benefit from over 20 year of creative, analytic and evidence based digital marketing.

- Increase web traffic, manage content and SEO optimization of Minto.com for desktop and mobile- Social media and content marketing for 8 communities in 2 markets (Toronto/Ottawa). Multiple channels: Facebook, Instagram, Twitter, BuzzBuzzhome and blogs- Online advertising and creative strategic marketing campaigns- Provide metrics and analysis for sales, marketing and product development from email, web, social media and third party sites- Developed a successful digital focus group method to test new product and market- SAP CRM lead- updated user manuals, promoted SAP CRM use, managed incoming leads for sales and directed purchaser inquiries for customer service follow-up- CASL compliance for commercial electronic messages

- Manage all electronic marketing for website, portals, blogs, email marketing, social media and automated marketing (Marketo 2013- Eloqua user from 2002-2012)- HTML, PHP, MySQL, CSS and Javascript/JQuery web knowledge (web background since 1995)- Marketing analytics through Adobe Omniture and log analysers- Digital marketing strategy and social media campaign design and implementation- Digital advertising- Search engine optimization (SEO) and search engine marketing (SEM)- Manage websites and electronic media for Tridel's affiliated companies- Intellectual property management and brand management- Consult on internet for legal counsel- CRM integration with digital marketing strategies- Copywriting and proofing- Graphic design, image editing (Photoshop and Illustrator user since 1989!)- Video production- Digital marketing innovation and implementation- Photography- contribute photos to blog, website and customer portals- Crowd sourcing solutions- Assist information technology department on domain administration and DNSIndustry Awards & Recognition: - 2012 BILD Website of the Year for tridel.com- 2012 BILD Best Social Media Campaign for Reve Ecosuite- 2013 BILD Best Social Medai Campaign for Ten York

Managed development and maintenance of the Tridel Group of Companies websites, campaign emails, domain and digital media management.

Produced illustrations and 3D illustrations for magazines, surgery manuals, medical textbooks, comic books, interactive CD-ROMS, websites and medical legal. Wrote copy for children's medical education (asthma) and training CD-ROMs for sales reps and product packaging. Produced interactive CD-ROMs for prominent Toronto physicians.

Staff Illustrator and helped with production of corporate magazines. Helped to do a user interface study for the business division and help with annual transplant conference.