• Brand development through content management.• Proactively planned content actions and generated ideas. • Deep understanding of the brand and target audience [Brand Ownership].• Data analysis and performance tracking.• Generated content performance reports and actionable insights.• Competitor Analysis, Content Trends and Conversion Best Practices.• Managed and Optimised the Marketing Funnel.• Fostered Cross-Functional Collaboration between Media Buying and Creative Teams.• Leveraged outsourced agencies to boost content.• Overseed the end-to-end process of campaign creation, launch, optimisation, and reporting.• Coordinated with creative teams, ensured that content aligned with performance goals.• Managed project tasks on ClickUp.

• Developed comprehensive project plans outlining tasks, timelines, and resource requirements.• Coordinated cross-functional teams, ensuring alignment with project goals and objectives.• Acted as the main point of contact for clients, provided regular updates on project status and addressed any concerns or inquiries.• Developed and implemented employer branding strategies.• Collaborated with clients to understand their objectives and ensured project deliverables meet their expectations.• Allocated resources efficiently to ensure project tasks are completed on schedule.• Worked closely with creative teams, copywriters, designers, and other stakeholders to optimize workflow and productivity.• Monitored project budgets, tracked expenses, and ensured financial goals were met.• Resolved issues promptly to keep projects on track and within scope.

• Created and executed project plans, aligning with client goals.• Coordinated cross-functional teams, fostering collaboration and communication.• Contributed to marketing strategy development, leveraging insights for campaign optimization.• Collaborated with clients to grasp their brand, target audience, and unique selling points.• Acted as the primary client contact, offering updates, addressing inquiries, and managing expectations.• Crafted compelling, on-brand marketing content.

• Developed and executed social media strategies aligned with client objectives.• Stayed updated on industry trends and emerging platforms for maximum campaign effectiveness.• Created engaging content for Facebook and Instagram, aligning with brand guidelines.• Led project management for social media campaigns from concept to execution.• Monitored and analyzed campaign performance, offering insights for optimization.• Served as the main client contact, fostering relationships and understanding social media goals.

Led the conceptualization and execution of a hackathon focused on mobile applications. The event served as a dynamic platform that united a diverse community of enthusiastic developers, innovators, and tech enthusiasts. By carefully orchestrating this hackathon, I created an environment that fostered collaboration, ideation, and the collective pursuit of innovative solutions.

• Executed and optimized Facebook campaigns across diverse platforms and international markets, spanning the United States, United Kingdom, France, and Germany.• Applied a strategic approach to campaign execution, ensuring alignment with overarching marketing goals and objectives.• Performed budget allocation to maximize campaign efficiency, conducted rigorous creative testing to refine messaging and visuals, and diligently monitored Key Performance Indicators (KPIs). Leveraged insights from daily performance reporting to make data-driven decisions and enhance overall campaign effectiveness.