Volunteer Designer
Seattle, Washington, United States
Worked with social media directors and program director to bring a brand with a rich history into the 21st century. Refreshed logo and built out an entirely new brand system to accompany it. Provided the organization with a full brand book, logo suite, and guidelines.Emphasis was placed on creating a vibrant, trustworthy, and coherent brand fit for an organization that has been providing community services since the 1970s. The new brand represents El Centro de la Raza's cultural history, while graphic icons are used to communicate across language barriers.