Gioacchino Aurelio Email & Phone Number

Svizzera

Design and implement digital solutions that drive industry, function, and technology transformations. Define the strategy and actions needed to achieve clients' business objectives. Analyze the current state and design new processes and solutions leveraging established methods, tools, and assets. Implement programs and interventions that prepare the organization for change and facilitate the migration to a more digital-oriented ecosystem.

Ginevra, Svizzera

Data-driven marketing is a crucial pillar for the strategy of modern companies to deliver meaningful experiences to their consumers. Usage of data as strategic asset can deliver deep insights as well as precision targeting and effectiveness measurement. As audience strategy director with a deep knowledge in programmatic advertising, ad-tech and mar-tech environment, I am leading a talented team to continually improve efficiency and unlock new opportunities, interacting with IT… Show more Data-driven marketing is a crucial pillar for the strategy of modern companies to deliver meaningful experiences to their consumers. Usage of data as strategic asset can deliver deep insights as well as precision targeting and effectiveness measurement. As audience strategy director with a deep knowledge in programmatic advertising, ad-tech and mar-tech environment, I am leading a talented team to continually improve efficiency and unlock new opportunities, interacting with IT departments, marketing teams, data scientists and brand team leaders. Show less

Geneva Area, Svizzera

Leading implementation and maintenance projects for Data Management Platforms at Isobar Switzerland.Supporting Isobar's clients on how to improve their Data Strategy and how to fully exploit their DMP potential into an enhanced Marketing Cloud environment.

Milano, Italia

Guiding clients through their data management journey providing: advisory, in product training and configuration support. Remarketing and Look-alike modelling are interesting tools but it is not enough to leverage just on them.

Milano

Supporting clients during evaluation, choice and implementation phase of the most suitable technology solution for their business goals. Planning and creation of data-driven media strategies, support during monitoring and optimization phase according to the campaign goals (branding/performance).

Managing client's and agency's DMP platforms (Adobe, Weborama) for media campaigns' analysis purposes and planning of data activation strategies. Providing support to client for DSPs evaluation and connection to DMP, audience segments activation through Digital Media channels (DSP, FB, Adwords).

Data Management: Traits and Segments creation (for digital media activities purpose) on DMP (Adobe Audience manager) for a big Technology Products' client. Building data taxonomy and hierarchy on DMP platform. Data activation strategy and data analysis. Coordination with Starcom HQ to monitor DMP campaigns performances at global level. SEM: keywords list creation, set up and optimize Adwords campaigns (Search and GDN, report creation and accounting (Technology products, Automotive, Consumer… Show more Data Management: Traits and Segments creation (for digital media activities purpose) on DMP (Adobe Audience manager) for a big Technology Products' client. Building data taxonomy and hierarchy on DMP platform. Data activation strategy and data analysis. Coordination with Starcom HQ to monitor DMP campaigns performances at global level. SEM: keywords list creation, set up and optimize Adwords campaigns (Search and GDN, report creation and accounting (Technology products, Automotive, Consumer goods, ONG). Show less

Milano, Italia

Marketing, Consumi E Comunicazione, Scienze Della Comunicazione E Dell''Informazione, 102/110

Laurea Triennale, Relazioni Pubbliche E Pubblicità