Giovanna Anne Martinez Email & Phone Number

Singapore

Singapore

- Led online design initiatives for monthly campaigns at The Corporate Store, targeting APAC region members.- Collaborated with APAC region markets to design and implement display planograms across malls in Singapore, Malaysia, and Taiwan, including prominent placements at Sephora outlets (e.g., Ion Sephora in Feb 2023).- Contributed to the design of MAC Hyper Real skincare line displays across the APAC region.- Utilized Adobe Illustrator, Photoshop, and InDesign for designing retail displays such as Launchpads, Endcaps, Planograms, and Gondolas.- Created social media visuals for The Corporate Store's Instagram platform.- Produced and showcased a promotional video for The Corporate Store sales event at Suntec City Mall in April 2023.

Singapore, Singapore

Under SGUT Traineeship Programme• Fully managed and created videos, graphics and motion graphics using Adobe Creative Suite (AI, PS, Pr & Ae) for company’s YouTube channels (Leo the Wildlife Ranger (EN, SPA, BRPT) and Counting with Paula) which helped to increase subscriber count by 20%.• Fully handled and spearheaded graphics and videos for company’s social media (IG, FB & TikTok) for multiple programs, efforts helped to increase reach by more than 400%.• Oversee and managed an Intern under Marketing team for assets (videos & graphics) and deliverables in relation to social media.• Worked together with Crypto.com, contributed to producing assets for NFTs & Marketing Teasers (used Ai, Ps, Ae, Pr). Was also one of the main intermediaries for the progression of the project (CRONOS).• Collaborated with multiple people in the pre-production teams (Concept art, Video editing and producers) for the creation of marketing collaterals like posters, brochures, and trailers to be used for official promotional material for company’s works. • Sourced for vendors for dubbing works in other languages, liaised with vendors for delivery of final products.• Prepared, collaborated and delivered products of company’s works according to requirements for broadcasters like Tencent, GoodTV, Common Sense Network and more. • Prepared and produced marketing material for submission to Festivals and Competitions.

Singapore

• Conceptualised, designed and produced assets (Interface, UI, icons, videos, navigation, storyboarding) for an e-learning module based on clients’ details for a project from scratch. The module is being utilized in classrooms for SSI’s trainees. • Collaborated with 3 colleagues for project-genre based assets for clients from SSI, CSC, CTM and HOTH. Modules are used as coaching materials for employees of the clients. o Produced assets using Adobe Creative Suite (Illustrator, Photoshop, After Effects, Premiere Pro) • Spearheaded the Social Media efforts of the company by creating an online persona, designing collaterals, and writing captions.o Achieved a new visually appealing layout for the main page and a 10% increase in reach.

Singapore

Xplorer – Lead Designer and Branding-Marketing Team Lead  Managed a team of 3 to develop a Social Media branding guideline for Xplorer which included key visual assets such as corporate colours, typefaces, and imagery.  Designed collaterals that resulted in 80% increase in brand exposure. Examples include digital and print materials.  Advised a new team of 3 to be able to design and create media to support the social media platforms. Helped with the direction of the art style and gave guidance on the content. Aegis Organisation – Lead Designer Fully designed a publication that aided Financial Advisors in advising their clients.  Developed UI, logos, layouts and advised designs as well as designing for websites which are presently used for publicity. Provided creative collaterals (digital and print material) for various projects that have been put into action in 2020. e.g CREME internship and Aegis Recruitment.

Singapore

 Designed main banners, slices and EDMs for the IMDA OIP (Open Innovation Platform) which have been used as ads in recruitment efforts for more participants for the platform. Managed PIXEL's in-house monthly subscription-based mailing system and weekly schedule notice using Microsoft Office PowerPoint. Handled photography and reception for 5 events, photos taken were used to promote events on PIXEL’s social media in Instagram and Facebook.

Diploma Of Education, Motion Graphics And Design, Gpa 3.8

Graduated with Distinction

Diploma In Game Design, Game And Interactive Media Design, Gpa 3.2

Activities and Societies: Polytechnic Foundation Program from 2015 - 2016 'Crew member' 2016 - Took part in hosting camp for newly.

Gce 'N' Level, '7' L1R4, 5 Distinctions

Activities and Societies: 2011-2012, First generation of Squash CCA. 2013-2014, Joined Arts Alive! CCA Graduated with 'N' Level.