Giovanna B. Email & Phone Number

Germany

Cologne, North Rhine-Westphalia, Germany

I demonstrate a commitment to ongoing learning and professional development within the dynamic field of branding. Once part of the strategy team, I managed to promptly fulfil project deadlines, exceeding internal milestones and clients' expectations. Among many roles and responsibilities, I can highlight:- Ensure that brand strategies are ethically sound, considering the impact of messaging and visual identity on diverse audiences. - In-depth audience analysis to understand targets' values, beliefs, and expectations and, consequently, tailor brand messaging that resonates with specific audience segments.- Establish key performance indicators (KPIs) to measure the success of brand strategies. By making data-driven proposals, we brought more consistency in outcomes and results evaluation and, therefore, increased the success rate.- Development and implementation of different brand architecture models, considering branded house, house of brands, and hybrid models, and their respective advantages and challenges.-Through case studies and best practices analysis, I gained an understanding of managing diverse brand portfolios, aligning architecture with business objectives, and addressing common challenges in brand management. - Conceptualize, manage, and implement brand strategies and experiences, tuned with industry trends, emerging technologies, and changes in consumer behaviour.- New business development by building relationships with clients and external parties.- Always considering future social impact in branding decisions, demonstrating an awareness of the ethical implications of communication

Cologne, North Rhine-Westphalia, Germany

- Development of brand strategies, aligned with their business objectives and target audience.-Always backed up with extensive benchmarking to identify opportunities and challenges, and therefore, highlight key competitive advantages.- I also create strategies to position and differentiate brands in the market through their story, purpose, promise and values. Crafting compelling narratives and stories that resonates with the values of the target audience- Collaboration with cross-functional teams, including designers, creatives and external agencies, to ensure cohesive brand representation, fostering a shared understanding of the brand's vision and values.- Lead brainstorming sessions and workshops with different topics regarding brand strategic development.

São Paulo, São Paulo, Brazil

- Always making sure the client understands the fundamentals of the role of verbal identity for building effective brand equity- Train brand ambassadors and communication teams on the concepts of messaging, story, tagline and tone of voice within a brand strategy and their importance.- Responsible for developing different techniques for naming brainstorming, and generating effective names.- Registered trademark research and cultural and linguistic checks to ensure alignment with brand values and legal requirements, avoiding threats to brand image and reputation.- Presenting selected naming options and rationale to stakeholders- Crafting verbal identity guidelines to define brand personality, messaging and tone of voice in an integrated way. Ensuring consistency and compliance across all touchpoints.- Writing clear, concise, and engaging copy for different channels and editing/ proofreading for accuracy and adherence to brand verbal guidelines.-Constantly collaborating with creatives and strategists to align copy with the established approach. -Developing messaging strategies for marketing campaigns and product launches. Including rebranding initiatives to update verbal identity, ensuring messaging resonates with the target audience and reflects brand values.-Provide brand helpdesk support to various departments and stakeholders by offering copywriting assistance for clarity, consistency, and adherence to brand guidelines.- Stay up-to-date on industry developments, research insights and cultural nuances to inform naming, messaging, and branding decisions.

São Paulo, São Paulo, Brazil

Responsible for developing communication strategies for all touch points: lead and partner acquisition, user engagement and relationship building with customers and educational institutions. My 2 main areas of focus were partnership strategy and customer success.In the first, I was responsible for prospecting and relationship management, and in the second, I was responsible for increasing user conversion, from simple engagement with the platform to subsequent enrolment in schools/colleges.The engagement was increased through campaigns based not only on social posts, email marketing and newsletters but also on WhatsApp shots and organising events (online and in person). I also manage onboarding communications, always intending to improve the UX.Within these strategies, monitoring the numbers is essential. The generation of indicators therefore acts as a source of validation and a guide for the next steps.

São Paulo, São Paulo, Brazil

As a start-up, I always had a lot of autonomy to make decisions within the strategies of the division. However, as the company grew, I was challenged to structure the department and operate in a hybrid way. Therefore, in addition to creating the brand identity and producing content for emails, newsletters, Whatsapp broadcasts, social networks and POS, I also became responsible for the strategic planning of this content. As marketing worked alongside customer success, I also excelled at structuring a successful journey for our customers. This included gift production, customer service, user engagement and event organisation.

São Paulo, São Paulo, Brazil

Once in the communication area of the University I was responsible for the development of several art pieces and content writing about events and actions carried out by the college, including the creation of headlines and texts for the weekly journal. Since I was also responsible for monitoring of recordings of lectures, congresses, symposiums, seminars and speeches, I could increase my skills with video recording, editing and broadcast.

São Paulo,São Paulo, Brazil

During my undergraduate studies, I had the opportunity to work in marketing and advertising research at Provokers. The main tasks I was given were- Client service and briefing-Defining the research strategy according to the client's needs- Designing qualitative and quantitative questionnaires- Recruiting interviewers and interviewees- Evaluating third-party contractors to carry out the survey and find qualified respondents- Monitoring the numbers to control the sample - Oversee the conduct of interviews and focus groups for qualitative surveys- Analyse survey results- Define communication strategies based on findings- Preparing presentations for client consultation

Consolação, São Paulo - Sp

This position in Conversion was my first internship during graduation. There I could have my first contact with SEO, which enabled me to see its importance and its impact on the digital marketing area.Thus, I learned to use essential tools for the digital world. And I was also able to evolve professionally, as I acquired greater maturity to deal with deadlines and schedules and to work within a great corporate hierarchy. The main tasks assigned to me were:- Do performance reports on customer sessions and revenue (e-commerce or institutional)- Track the performance of client websites through tools such as Mobile Friendly, Moz, SemRush, Pingdom, Google Analytics, Google Trends, PageSpeed, AWR Cloud, among others- Daily monitoring of the customer's positioning in the SERP- Optimize pages based on SEO strategies- Develop specific SEO Strategies according to the main objective of each client.

São Paulo

Working with Empório das Sapatilhas' social networks (Instagram and Facebook) made me, professionally and personally, more enlightened and aware of the possibilities of communication in digital environment.In this way, I improved my skills with the existing tools and was able to act in the face of media hybridization. This experience enabled me for the first time to work from a marketing perspective in a hyper-publicized digital world.In this sense, the main tasks assigned to me were:- Content production (writing and art)- Creation of the visual identity of the brand- Development of campaign strategies- Metrics tracking- Reach and performance analysis- Production of engagement reports- Search for followers according to the target- Automation of posts and replies- Creation of advertisements- Coordination of partnerships- Search for bloggers for brand promotion- Development of activation lives

Master Of Arts - Ma, Gender Studies - Intersectionality And Change

-Knowledge of theories and methodologies in Gender Studies with special reference to Intersectionality and Change - Academic expertise.

Master Of Arts - Ma, Arts, Entertainment, And Media Management

Erasmus Student, Communication

Activities and Societies: 3 subjects that counted as free electives when adding credits to my honours degreeExchange for elective courses.

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Elective, Creative Art Direction

Elective, Audiovisual Communications Technologies/Technicians