Highly experienced professional with an unwavering passion for luxury fashion and exceptional management skills. Committed to driving Hawico's success in the luxury Scottish cashmere market, delivering outstanding customer experiences, and maximizing revenue generation. A skilled communicator, with the ability to foster enduring relationships with valued customers, elevating the brand's image and generating increased attention for our exclusive cashmere products. Diligently trained a dynamic sales team to embody the brand's ethos and deliver personalised interactions with esteemed clientele. Instrumental in driving Hawico's growth and success through a commitment to excellence.Key Contributions:• Confidently multi-tasking a variety of day-to-day store operations including, keeping track of daily sales, inventory management, staff rota and salary.• Coordinated a program to effectively train and mentor new hires by pairing them with seasoned senior employees, resulting in a collaborative work environment, leading to a notable increase in employee retention rates. • Facilitated weekly team meetings to encourage knowledge sharing and open communication, resulting in a 15% improvement in cross-department collaboration, as well as a significant 10% reduction in errors.• Introduced extensive health and safety protocols for all employees, which led to an 80% reduction in workplace accidents. Also created a data protection training module ensuring all staff were educated on best practices for handling customer data, leading to a 100% compliance rate with data protection regulations.

Utilised Amazon, eBay, emails, online chat, app, and social media channels to manage customers' communication. Streamlined frontline service operations and conveyed productive feedback on product intelligence to the wider business. Created stimulating content and introduced new products to target customers, increased brand acknowledgement by fostering relationships with relevant Key Opinion Leaders (KOL). Resolved complaints regarding new products launch and managed feedback by coordinating with development teams.Key Contributions:• Enhanced operational efficiency by 40%, and ensured the delivery of exceptional customer service by designing and maintaining a database for identifying and resolving complaints and product queries.• Improved the caliber of written content by devising a comprehensive guide that facilitates the creation of product descriptions, technical documents, and packaging that is both informative and user-friendly.• Headed a new customer services team, conducted effective training sessions for six new employees, and established a wide range of onboarding and training packages for new employees.

Exhibited outstanding administrative expertise to achieve desired results as well as administered and rationalised events in the fast-moving fashion scene. Organised several marketing and event functions by devising and executing all aspects of event management projects. Reserved flights and accommodation for business trips while streamlining travel arrangements. Created graphics and material content for online and offline channels, encompassing flyers and roller banners for advertisements, foam boards, and video slideshows for exhibitions.Key Contributions:• Designed and implemented best practices to meet specific criteria of project goals across different countries involving geographically dispersed personnel.• Negotiated and secured event terms, organised event promotion process, and exhibited coordination for five fashion events.• Ensured events cost and deliverables within budgetary constraints by formulating and implementing a strategic budgetary and event management plan.

Elevated brand awareness and recognition by developing and conducting innovative marketing campaigns. Presented expert insights to higher management for enhancing interaction and traffic to the company's website and other social media channels. Interact with customers by organising email marketing campaigns through Mailchimp. Produced 15-20 graphic banners per month for display, promotion/marketing purposes. Spearheaded a creative team of four members for prioritising, assigning tasks, and checking the final quality. Discussed upcoming campaigns and analysed past promotions by co-chairing weekly meetings with the marketing team of five members.Key Contributions:• Achieved bottom line results by boosting sales, promoting Facebook/new website, raising brand awareness, and maximising customer loyalty by co-ordinating nine projects.• Explored and secured new business opportunities, increasing sales by 20-30% during the promotional period.

Managed high-end fashion and lifestyle boutique, specialising in men's plus-size clothing. Led a team of five in sales and customer service, implementing effective merchandising and teamwork strategies. Improved revenue, attracted new customers, and established the company's reputation as a plus-size fashion leader in Hong Kong.Key Contributions:• Maximised and captured service opportunities for guests to ensure return visits and created an extraordinary shopping experience as per customer requirements.• Achieved a 70% customer retention rate and frequent referrals by extending a 20% customer base globally.• Defined valued customers, and implemented effective sales strategies, achieving five times top rankings in monthly sales and frequently appearing in the top three.