I am passionate about helping businesses in revitalizing their brands, enhancing customer experiences and driving growth.My expertise is in the premium sport (outdoor, performance and lifestyle), entertainment, high-end hospitality and the lux/premium automotive industries.I'm helping brands and agencies at building digital design innovation teams and manage/lead fully integrated in-house creative teams. Amongst other innovative, digital topics, I specialize in helping brands leverage AI as a powerful tool to enhance efficiency and productivity throughout the value creation process, from marketing to product development and content production.

In this role, I managed the global creative brand strategy along with the quality and aesthetics of products, including hard goods, soft goods, digital products, marketing and communication with a focus on the digital growth strategy.A few key accomplishments in this tenure include:• Transformed the HEAD brand from a manufacturer into a brand-led and consumer-focused organization across four main divisions, resulting in HEAD Racquet Sports being one of the world’s top performing racquet sports brands in sales, brand image and reputation.• Optimized the brand’s digital footprint and renewed the brand trust, engagement, retention, and loyalty by overseeing the global rebrand initiative.• Spearheaded new product launches (especially for Padél, Tennis and Ski) from inception to completion, including production, roll-out, and implementation, while executing media/communications strategies. I was responsible for implementing and executing the creative strategy and direction for the HEAD brand across all divisions of the business. This involves product creation and development as well as brand and communications via product, in merchandising, and across all channels in order to elevate the brand position and vision. Established HEAD's internal Innovations and Creative Studio in 2016, while reporting directly to the company's owner. Built the internal digital product design team to create the holistic digital brand experience from idea (concept) to execution (front-end/back-end) and go live.Additionally, I was spearheading all day-to-day activities and operations of the Studio, including accounting, HR, budget planning, and controlling. I am managing more than 20 staff and employees in an efficient manner.

As a Global Creative Director JLR (Jaguar Land Rover) Automotive, I managed more than 200 people worldwide as well as spearheaded new business and account acquisition processes in an efficient manner. Moreover, I planned, implemented, and managed creative growth structures across various creative departments. I headed and grew strategically significant account teams across the globe.A few key accomplishments in this tenure include:• Planned, developed, and executed the global creative strategy of Jaguar Land Rover Automotive across all disciplines and brand experiences.• Oversaw all aspects of new product launches, including concept to final execution, production, and implementation.

During my time over here, I developed and implemented new opportunities for structure, processes, environment, and intelligence to increase operational efficiency. I managed and monitored over 60 people across four offices in a well-organised manner.Furthermore, I cooperated with the agency back to healthy growth and an economically sound business. I served as a liaison between clients and organisation that included British Airways, BMW, ASICS, Sochi Olympics, BBC, T-Mobile and MINI.A few key accomplishments in this tenure include:• Attained approximately 85% pitch conversion rate as well as created/grew new digital media unit as a new business offering.• Achieved multiple awards, including Cannes Lion and 'Agency of the Year' awards.• Introduced Interbrand's creative offer for Brand Creation across Europe and internationally, including London, Cologne, Amsterdam, and Zurich.