Public relations and brand management officer for design companies: strategic consulting for communication projects and events, product development, public relations and press office.

Professional experience in public relations, international press office and marketing. In the last three years I worked with Hill+Knowlton Strategies, a global public relations and integrated communications agency, where I handled the press office of clients as McDonald's Italia, Campari Group, IHG InterContinental Hotels Group and EF English Live.In 2013, I was part of the start up international press office for Expo Milano 2015, where I successfully operated on the international media (The Financial Times, The New York Times, O Globo, Le Figaro, The Guardian, CBS, El Mundo), to create awareness on the Universal Exhibition in Milan.As Marketing & Communication Account, I performed the following tasks:• Management of Marketing and Communication projects in food and beverage industry, travel, education third sector• Media relations, public relations, new product launches and events organization• Participation in tenders for new business, creative development and drafting of communication plans• Drafting and diffusion of press releases and press material• Constant contact with journalists of the Italian press: food, lifestyle, chronicle luxury, travel, work, finance (La Repubblica, Il Corriere della Sera, Vanity Fair, Affari Italiani; How To Spend It)• Review and analysis of press clippings• Organization and management of events with media and influencers to promote brands and productsAmong clients: McDonald's, Ronald McDonald House Charities, InterContinental Hotels Group (IHG), Campari Group, EF Inglese Live.

Member of the international press office start-up for Expo Milano 2015:• Operational Coordinator of the media relations team for managing the international press• Organization and management of interviews for Expo’s spokesperson • Organization of two press trips for the presentation of the Universal Exhibition to 40 foreign journalists (Le Figaro, O Globo, National Geographic, Lonely Planet..)• Editing and diffusion of press releases and press material through media lists• Constant contact with foreign journalists (print, radio, web and TV)• Responsible for the foreign press presence during events related to Expo Milano 2015• Review and analysis of press clippings

• Daily updating of the news website "La Mescolanza" and Cesarelanza.com• Content creation and editing• Review and editing of the business monthly magazine "L’Attimo Fuggente"• Editorial collaboration for the book “Elogio del gioco d’azzardo” by Cesare Lanza

• Research activities of authors for book presentations and direct contact with publishers• Management of relations with authors during the event and coordination of commercial sales of individual book presentations.

• I supported the press office and marketing team, with back-office activities, for advertising campaign and it's promotional materials.• Updating and managing the contents of Cattleya official website• Social Media Management of Cattleya Facebook channel for the promotion of the upcoming movie.• Conceiving of buzz and viral marketing strategies.• Daily updating of the news website "La Mescolanza" and Cesarelanza.com• Content creation and editingReview and editing of the business monthly magazine "L’Attimo Fuggente"• Social Media Management for the promotion of the upcoming movie• Ideation of buzz and viral marketing strategies

• Direct contact with the public and distributors• In charge of editorial choices of the bookstore, of accounting and management of marketing and promotional activities • Organization of conferences, acoustic concerts and book presentations