Ørgreen Optics is a global leader in high-end design eyewear, through a global distribution of 1200 premium retailers across 50 countries. I implemented an OMNICHANNEL strategy that perfectly works across b2b and b2c which has made an impact in the market since. Managing a senior team of 6 in the HQ and 2 separate branches in London and Berkley California, together with a network of 3 PR agencies including KCD in London. Responsibilities include: • Global marketing strategy and implementation• Creative direction• Strategy and implementation of sustainability agenda• Creation of new concepts and limited editions• Responsible for Digital Marketing strategy, online channels and content development• Responsible for PR strategy and implementation• Responsible for all advertising activities off and online• Creation and implementation of partnerships

Recruited to rebrand and create a new marketing strategy for the brand after Malene Birger departure, while managing the operations of six departments (e-commerce, marketing, creative, press and visual merchandise). Within the first year while maintaining company ́s positioning in the market, the brand developed new branding, new retail concept together with Dimore Studio in Milan and a new e-commerce site on a Demandware platform. Overall responsibilities included but were not limited to: • Creation of all the creative outputs, including advertising campaigns, and online content• Management of the By Malene Birger ́s marketing strategy and its implementation.• Creation of the new branding through new logo, retail concept and commerce platform. • E-commerce Director: responsible for budgets, targets, buying and digital marketing • Digital and content strategy with OMNI CHANNEL integration• Set up of the international marketing structure in Asia and rest of Europe.

Recruited to create a new digital strategy setting brand presence and tone on social media while developing a new E-commerce for Europe and North America. Responsibilities were subsequently extended to the entire marketing strategy of the group including overseeing creative, branding and retail and VM strategies. Responsibilities included organising the regular catwalks in Paris, London and Milan and other additional major events in Asia (Tokyo, Beijing, Taipei, Seoul) Oceania (Sydney) and North America ( LA, NYC). Partnerships included global deals with Estee Lauder, DHL, VISA, Virgin Atlantic, Disney, Yoox, Net A porter, the British Government and the United Nations. Responsible for Vivienne’s personal projects, humans right and environmental campaigns.Overall responsibilities included but not limited to:¥ Development of online marketing strategy and its implementation¥ .¥ Creation of brand social media strategy and its implementation.¥ Managing e-commerce operations, IT and logistic - Creation and implementation of two e-commerce platforms¥ Liaising with the Creative Director and Vivienne Westwood on brand identity and contents development¥ Responsible for the coordination of the overall global marketing and retail structure, between the HQ in London (15 people on three levels) the shops and teams abroad: Tokyo, Taipei, Seoul, Shanghai, HK, Beirut, Milan, Paris and LA.¥ Managing the retail marketing activity below and above the line, including promotions and sales.¥ Media plan and media liaison.¥ Coordinating press teams and create press strategy¥ Creation and implementation of partnerships¥ Responsible for the organisation of all events: fashion shows, exhibitions and retail events at a global level.¥ Spokeperson for the sustainability agenda

Client’s agency: SONY, IBM, British Telecom and Santander- Responsible for this video production agency’s marketing strategy, activities included: - Managing and developing partnerships (video platforms)- Managing new services development (Video Carbon Calculator, SEO Video software and tracking systems)- Marketing research and competitors analysis- Search marketing, video SEO, PPC Email marketing and DM - Production of video content and podcasts- Social media, media enquiries and PR activity- Conference, exhibitions, lunches and speaking opportunities- Video Carbon Calculator awarded with the IVCA Clarion Award 2009

Sydney, Australia
The Sydney Bureau of ANSA, is the HQ for South Pacific area. Aside from standard coverage on current events I have reported for those events:-Fiji Military Coupe, Suva, Fiji-Greenpeace Campaign against whaling, Sydney, Australia -Wallabies European Tour, Sydney, Australia -Australian Tennis Open, Melbourne, Australia

Working for the Legal development team within LexisNexis - a leading global provider of content creating workflow solutions, designed specifically for professionals in the legal corporate world

Working for the web development team within Yahoo/ the role included the following activity: Web contents and graphic analyst for the launch of Lifestyle Magazine portal (11 websites).

Overall responsibilities:Coordination of all marketing and branding activities.Supervising of PR and product placement in Europe.Managing the global image trough the creation and control of art material. Responsible for the online marketing activity, website design, SEO, and responsible for all the web initiatives.