I oversee the Project Management Life Cycle for the CRM and Digital Transformation Projects, also in a Marketing Automation approach. My commitment is to identify needs and focus the goals to support our Clients to improve and boost the consumers engagement on digital channels.Shape the tailor-made strategies to leverage the automation platform in order to deliver an effectively data-driven 1:1 communication towards customers through a multi touchpoint ecosystem (website, mobile app, emails, sms and push notifications, POS). Clients: Huawei Italia, Toyota Motor Italy, Korian, Acqua Sant'Anna

Working on global Clients on both accounting and project management. I am in charge of plan budgets and activities (including the effort estimation) and for the delivery of quality creative and strategic work that meets the client’s needs and addresses their business problems.Responsible for client accounts within the agency and the client-agency relationship ensuring the profitability and growth of them.Project handled comprehend: Marketing Automation solutions, digital strategy planning and rollouts, social media management and digital PR, development and roll out of CRM strategies combining creativity and data, social CRM, websites design and deployment, SEO performance, report site traffic and insight analysis, web advertising (display, SEM, social, video, rich media format, etc.), online contest.Clients: Subaru Italia, Generali Italia, Poste Italiane.

Working on global Clients on both accounting and project management. Project handled comprehend: digital strategy planning and rollouts, social media management and digital PR, development and roll out of CRM strategies combining creativity and data, social CRM, MArketing Automation solutions, websites design and deployment, SEO performance, report site traffic and insight analysis, web advertising (display, SEM, social, video, rich media format, etc.), online contest.Clients: Beko Italia, Subaru Italia, Bulgari Fragrances, Beiersdorf, Poste Italiane.

I manage beauty projects and related activities developed with P&G Prestige reporting directly to top board.In my role, I oversee the following activities:- Product development: creation, development and roll out of packaging guidelines to guarantee the consistency with the brand image on all the product range.- Communication strategies: management and development of shooting and post production including deals with photographers and celebrities, media special execution, advertising campaign, Personal Appearance, PR launch events and PR tools including prototype and production development, cost-analysis, logistic and delivery.- Trade marketing: development and monitoring of all in-store activities including flagship new opening, permanent counters and travel retail.- Co-marketing: integrated strategies for print, media and in-store activities.For all key steps, I manage the internal and external activities and communications to guarantee the consistency with corporate standards and brand image, ahead of the organization of top board and Designers meetings.

I led the approach to new clients to understand the critical needs and the final targets to build a digital tailored strategy.I managed the connecting with internal teams (creative and IT development) to assure that project meets the communication boards in open discussions with final clients.I managed the coordination of key digital projects such as: launch new product/service, brand awareness/repositioning strategies, e-commerce platform, customized ADV solution and editorial microsites, social media operations (Facebook, Twitter, FourSquare), ADV strategy (including Rich Media format), Direct e mail marketing.I was charge of cost-analysis (estimate and effort), scheduling and management control of all project activities to guarantee the correct timing and quality.I managed the data-analysis and SEO performance, report site traffic (Google Analytics).Clients: Aspesi, Fay, Miroglio Group, Calzedonia, Lavazza, Finelco Group (Radio 105, Virgin Radio, Radio Montecarlo), MTV Italia, Condé Nast (Style.it, VanityFair.it, Vogue.it) Hearst Magazine (Elle.it, MarieClaire.it), Mondadori Group, Mondadori Digital Publishing, Editoriale Domus, Electronic Arts, Nintendo.

I was in charge of the design and production of digital projects such as: web sites, web usability, online advertising, user experience area and Brand images.I reviewed and elaborated the creative brief and I support IT development team and Producers, alwaysmeeting the strict deadlines and the quality of plans assigned to me.I joined in the creative presentation to Clients.

I worked closely with the fashion designer to plan and develop the collections.I was in charge of the event coordination (fashion show, launch event) and I supported the team during styling, fitting and shooting session.

I was responsible for the design and production of: user experience projects, Brand images, web sites, web usability, online advertising, CD and DVD rom.I reviewed and elaborated the creative brief and I support IT development team and Producers.