As Senior Digital Growth, Marketing, and Strategic Partnerships Manager at InPlace.it, I led initiatives that combined digital growth strategies with commercial management to expand our market presence and optimize client engagement. My responsibilities included overseeing marketing strategy across key digital channels, managing strategic partnerships, and developing framework agreements with large accounts to ensure mutually beneficial collaborations.A key achievement in this role was implementing Salesforce CRM, which I customized to streamline client data management, improve lead tracking, and support both marketing and partnership objectives with advanced reporting and analytics.Key Responsibilities and Achievements:● Digital Growth Strategy: Developed and executed data-driven digital growth strategies, aligning marketing efforts with company goals to boost engagement and revenue.● CRM Implementation: Led the Salesforce CRM deployment, enhancing client management, partnership tracking, and sales performance through improved analytics and streamlined workflows.● Strategic Partnerships and Large Account Management: Built and maintained relationships with strategic partners and large accounts, negotiating and managing framework agreements to ensure alignment with InPlace.it’s growth objectives.● Campaign and Performance Management: Planned and managed multi-channel digital campaigns focused on brand awareness and lead generation, continually optimizing through performance analysis.● Cross-Functional Collaboration: Partnered with sales, product, and IT teams to align marketing and partnership strategies, ensuring seamless execution and shared objectives across departments.This role at InPlace.it allowed me to refine my expertise in digital growth, strategic partnership management, and CRM optimization, contributing to a data-driven and customer-centric approach that supported both company expansion and lasting client relationships.

As Senior Digital Account and Social Media Manager at Clickpoint, I led digital projects for clients across various industries, working closely with corporate and large accounts to design, execute, and analyze impactful digital campaigns. My role included end-to-end project management, from initial project planning and client communication to campaign monitoring and final performance analysis.I directly managed email marketing campaigns, developed and implemented content strategies, and optimized SEO-focused blog content. Additionally, I handled social media campaigns on Facebook and Instagram, creating editorial calendars, scheduling posts, and managing paid ads through Facebook Ads and Google Ads. I also engaged in new business development, scouting for potential clients and partners to expand our network of collaborations.Key Responsibilities and Achievements:● Digital Project Management: Led digital marketing initiatives for diverse clients, maintaining constant communication with corporate and large accounts to ensure seamless campaign execution and client satisfaction.● Content and SEO Strategy: Developed content strategies and optimized blog articles for SEO, enhancing visibility and engagement.● Social Media Campaigns: Managed Facebook and Instagram campaigns, including editorial planning, post scheduling, and overseeing paid campaigns through Facebook Ads and Google Ads.● New Business Development: Conducted research and outreach to acquire new clients and establish partnerships that aligned with Clickpoint’s growth objectives.● Cross-Functional Coordination: Coordinated with design and IT teams to align all aspects of project delivery.Tools I utilized included Meta Business Manager, Figma, Canva, WordPress.This role at Clickpoint strengthened my skills in client relations, project management, and cross-channel digital marketing, allowing me to deliver results-driven strategies that consistently met client goals.

As a Senior Digital Account Manager at Antevenio, I managed a diverse portfolio of direct clients, agencies, and media centers, overseeing digital marketing activities to meet both brand awareness and performance-driven goals. My role involved planning and executing customized strategies across multiple digital channels, including email marketing, display advertising, native advertising, programmatic, and social media.I effectively utilized proprietary channels and affiliate networks to maximize campaign reach and impact, tailoring strategies to align with each client’s specific objectives. My focus was on delivering high-quality results through comprehensive planning, data analysis, and ongoing optimization, ensuring that each campaign met or exceeded client expectations.Key Responsibilities and Achievements:● Client Management: Successfully managed and nurtured relationships with direct clients, agencies, and media centers, ensuring consistent communication and satisfaction with campaign performance.● Strategic Planning: Developed tailored marketing strategies that leveraged the right mix of channels to achieve brand awareness or performance objectives, based on client goals and market insights.● Channel Expertise: Executed campaigns across email marketing, display advertising, native ads, programmatic, and social media, utilizing both proprietary lists and affiliate networks to optimize reach and engagement.● Performance Analysis: Monitored and analyzed campaign metrics to refine strategies, continuously improving performance through data-driven insights.This role at Antevenio allowed me to deepen my expertise in digital marketing, strategic planning, and client relations, while contributing to impactful and results-oriented campaigns.

As Sales Area Manager for Southern Italy at Poinx S.p.A., I was responsible for expanding market presence and driving revenue growth in a competitive e-commerce environment. In this role, I led sales strategies across the region, built and maintained key client relationships, and consistently exceeded revenue targets.My responsibilities included identifying new business opportunities, negotiating high-value deals, and collaborating with internal teams to ensure that client needs were met with tailored solutions. Through my leadership, I strengthened Poinx’s footprint in Southern Italy, enhancing both brand visibility and market share.Key Responsibilities and Achievements:● Market Expansion: Successfully expanded Poinx’s presence across Southern Italy, securing partnerships with major local businesses and driving substantial regional growth.● Revenue Growth: Developed and implemented strategies that consistently exceeded sales targets, achieving notable revenue gains for the region.● Client Relationship Management: Cultivated strong relationships with clients, ensuring long-term partnerships that contributed to recurring business.● Team Leadership: Provided guidance and support to the local sales team, optimizing performance and fostering a results-oriented culture.This role allowed me to sharpen my sales and leadership skills in a dynamic environment while contributing significantly to Poinx S.p.A.’s growth and success in the Southern Italian market.

As CRM Manager at Poinx S.p.A., I was responsible for developing and implementing customer relationship management strategies that strengthened engagement and increased customer lifetime value. In this role, I oversaw the design and execution of targeted marketing campaigns, utilizing customer insights to create personalized experiences that boosted retention and conversion rates.My work involved analyzing customer data to understand preferences and behaviors, allowing me to identify key growth opportunities and improve user satisfaction. I collaborated closely with marketing, sales, and product teams to ensure a seamless and cohesive customer journey.Key Responsibilities and Achievements:● Data-Driven Campaigns: Designed and launched personalized CRM campaigns based on data segmentation, resulting in a significant increase in customer engagement and revenue.● Customer Lifecycle Management: Implemented automated workflows that nurtured customers throughout their journey, improving both acquisition and retention metrics.● Cross-Departmental Collaboration: Worked closely with internal teams to align CRM strategies with business objectives, enhancing the overall user experience.● Performance Analysis: Regularly analyzed CRM metrics to optimize strategies and reported findings to senior management for informed decision-making.This role at Poinx S.p.A. allowed me to refine my strategic thinking and data analysis skills, while contributing to a customer-first culture that drove business growth.

As a Sales and Strategic Partnerships Manager at Unilibro.it, I specialized in identifying and leveraging high-impact partnerships that brought value to the business and aligned with our growth objectives. My role centered on expanding our reach through B2B and B2C channels, building long-term partnerships, and optimizing revenue streams in the competitive online book market.I had a proven track record in sales management, market analysis, and relationship building. My approach was highly data-driven, using insights to refine our offerings, create unique partnerships, and deliver results that resonated with our clients and stakeholders alike.Key strengths included:● Strategic Partnerships: Identifying and nurturing partnerships that enhanced Unilibro.it's market positioning and supported mutual growth.● Sales Strategy & Execution: Crafting and executing strategies to exceed sales targets, with a focus on customer experience and retention.● Market Analysis & Adaptation: Staying ahead of industry trends to ensure Unilibro.it adapted quickly to market changes and customer needs.At Unilibro.it, my mission was to cultivate strong, lasting partnerships that enhanced the platform's value and impact in the online book industry.

As Customer Service Manager at Unilibro.it, I was responsible for overseeing and optimizing customer service operations for one of Italy’s leading online bookstores. My role involved ensuring a seamless customer experience and implementing strategies that enhanced customer satisfaction and loyalty.Key Responsibilities and Achievements:● Customer Support Optimization: I developed and implemented new customer service policies that improved response times and increased customer satisfaction scores.● Process Improvement: I identified operational bottlenecks and introduced streamlined procedures, reducing average handling time by 50% while maintaining quality.● Cross-functional Collaboration: I worked closely with product, logistics, and marketing teams to resolve customer issues and optimize the user experience on the Unilibro platform.● Data Analysis and Reporting: I analyzed customer feedback and support metrics to generate insights, regularly reporting to senior management to inform decision-making and strategic adjustments.● Customer Retention Strategies: I developed initiatives, such as loyalty programs and personalized service, which boosted customer retention.This role allowed me to strengthen my leadership and problem-solving skills in a fast-paced e-commerce environment, while helping shape a customer-first culture at Unilibro.it.

As a Junior Recruiter at Gi Group, I was responsible for managing the recruitment process for multiple client accounts across various industries. I collaborated closely with hiring managers to understand job requirements, source candidates, and conduct interviews. I used a range of recruitment tools and platforms to identify and engage top talent, ensuring a smooth and efficient hiring process.Key responsibilities included:● Sourcing candidates through job boards and internal databases● Screening CVs and conducting initial phone interviews● Coordinating interviews between candidates and clients● Assisting in the onboarding process for new hires● Maintaining accurate records in the applicant tracking system (ATS)This role allowed me to develop strong communication and organizational skills while gaining valuable experience in talent acquisition and HR processes.